A Foot in Each Sphere: Christine Frederick and Early Twentieth-Century Advertising

The American advertiser has taught the American housewife to think constructively of her job.¹
Christine Frederick, 1929
As we enter the twenty-first century, Martha Stewart's web page proclaims her multi-million-dollar company, Martha Stewart Living Omnimedia, to be a "leading creator of original'how to'content and related products for homemakers and other consumers."² Over the last 20 years, Stewart's enterprise, which targets primarily women consumers, has grown from a television show to an empire that includes books, magazines, radio broadcasts, a newspaper column, and Martha Stewart product lines sold in retail stores, through catalogs, and over the Internet.