深圳居民购物消费行为的时空间特征

本文以深圳居民消费行为问卷调查的第一手资料为基础,分不同类型商品总结出居民购物消费行为的频率特征、购物时段特征以及空间特征,提出了低等级商品购物的三圈层结构和高等级商品购物的扇形模式。本文还通过购物行为空间与居民属性的相关关系分析对居民购物消费空间予以解释。

A STUDY ON TEMPORAL AND SPATIAL CHARACTERISTICS OF SHOPPING BEHAVIOR OF SHENZHEN RESIDENTS

Consumer behavior is one of research focus of behavioral geography and there have been fruitful studies on this theme, especially on consumer's shopping behavior in western countries. However, it has long been neglected in Chinese geographical studies. Only recently, there came some researches that concerned with consumer's shopping behavior, but they are far from enough compared with those carried on in western countries. Based on questionnaire survey and field investigation, the author analyzes the time and spatial characteristics of shopping behavior of four representative types of commodities. It is indicated that the shopping frequency of low-class commodities is higher than that of residents in other cities and shopping at night is a common phenomenon in Shenzhen. The shopping space of different commodities can be concluded as a four-strip structure, with the four strips from nearest to farthest from residents' dwellings are strip of food, strip of daily commodity, strip of domestic electric applicants and strip of luxury clothes. Further, the author analyzes the spatial structure of each representative commodity and finds that the shopping spaces of low-class commodities can be concluded as a three-concentric structure and that of high-class commodities as a sector structure. Moreover, differences of shopping spaces caused by location, gender, age, household lifecycle and income are also included in analysis.