国内女性游客旅游消费行为实证研究 --以重庆旅游目的地为例

随着女性在社会生活中的地位越来越高，女性出游人数逐年上升，本文作者通过实地调查来渝的国内女性游客，尝试对女性旅游者的消费特点做出分析。本文对女性旅游者的人口学特征(年龄、职业、月收入、文化程度)和行为特征(旅游目的、信息来源、旅游方式)进行分析，从而得出女性旅游者出游行为的一般规律，并在此基础上从旅游产品开发、服务设施完善及促销方面探讨了女性旅游市场的开发对策。

An Empirical Study of Consumer Behaviors of Domestic Female Tourists: Using the Tourist Destination- Chongqing as a Case in Point

With the increasing improvement of women's positions in China's social l ife, the number of female tourists keeps climbing up. The authors conducted a su rvey of female tourists in Chongqing, collected nearly 800 samples and analyzed the demographic characters (age, profession, monthly income and education) and touri st behavioral traits (aim, source of information and transport choice) of the fe male tourists and summed up their behavior pattern. Based on the findings of the an alysis, the paper proposed some suggestions for developing female tourist market from three aspects: tourist product development, facility improvement and marke ting.