| 顾客的消费情感与顾客满意感关系的实证研究 |
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| 引用本文： | 温碧燕,韩小芸,伍小奕,汪纯孝. 顾客的消费情感与顾客满意感关系的实证研究[J]. 旅游科学, 2003, 17(4): 1-6 |
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| 作者姓名： | 温碧燕 韩小芸 伍小奕 汪纯孝 |
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| 作者单位： | 中山大学管理学院,广东,广州,510275 |
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| 基金项目： | 教育部人文社会科学研究“十五”规划博士点基金项目 |
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| 摘 要： | 作在广州某高校的餐厅进行了一次实证研究，探讨顾客的消费情感与顾客满意感的关系。数据分析结果表明，顾客的消费情感是影响顾客感觉中的服务质量与顾客满意感的一个重要因素。
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| 关 键 词： | 顾客感觉 消费情感 顾客满意感 软件质量 硬件质量 服务质量 餐厅 |
| 文章编号： | 1006-575(2003)-04-0001-06 |
| 修稿时间： | 2003-12-05 |
An Empirical Survey of The Relation between Customers Consumption Attachment and Satisfaction |
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| WEN Biyan,HAN Xiaoyun,WU Xiaoyi,WANG Chunxiao. An Empirical Survey of The Relation between Customers Consumption Attachment and Satisfaction[J]. Tourism Science, 2003, 17(4): 1-6 |
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| Authors: | WEN Biyan HAN Xiaoyun WU Xiaoyi WANG Chunxiao |
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| Abstract: | The author did an empirical survey in a university in Guangzhou, probed into the relation between customers' consumption attachment (CCA) and satisfaction and found that CCA is a crucial factor influencing their sense of satisfaction and service quality. |
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| Keywords: | customer consumption attachment customer satisfaction software quality hardware quality |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
