基于瓶颈破解的我国森林旅游发展理念和产品创新

本文剖析了我国森林旅游产品存在的开发层次较低、对新兴旅游方式应对不足、产品功能单一、文化挖掘尚浅、难以对接高端市场等问题，提出了转变发展方式、门票经济向综合经济转型、森林旅游产品多元转型升级、全景森林旅游、山地森林休闲度假旅游和森林旅游综合体等森林旅游发展新理念，并且建议优先推进全景森林及森林观光体验、森林自驾游及房车旅游、森林旅游综合体、森林文化旅游和享受型森林休闲度假旅游等森林旅游产品的发展。

Analysis on Concept and Production Innovation in Forest Tourism Development: Based on Bottleneck Breakthrough Theory

The paper discussed 5 problems of forest tourism products in China. They were low-level development, lack of responses to new travel mode, sole-function products, under exploitation of cultural attributes, failure to attract high-end market. In order to cope with the above-mentioned problems, 6 new ideas were put forward, and they were change of development mode, transformation from tickets economy to a comprehensive economy, diversified transformation and upgrading of forest tourism products, panoramic forest tourism, mountain forest leisure tourism and forest tourism integrated development district. Finally, the paper suggested priority shall be given to the improvement of 5 kinds of forest tourism products, and they were panoramic forest and forest tourism experience, forest self-driving travel and resident vehicle travel, forest tourism integrated development district, forest cultural tourism, as well as enjoyable type of forest recreation tourism.