| Abstract: | Understanding how public political discourse acts or does not act as a persuasive force in promoting and justifying political policy remains of critical importance. This paper presents a rhetorical criticism of the public political language used by the then Prime Minister John Howard and Minister Kevin Andrews, the chief spokespersons for the introduction of the Work Choices legislation. We demonstrate that these speakers drew upon a metaphor of evolutionary change as a means of promoting their legislation to the Australian working public. We argue that although this metaphor has persuasive utility, this merit was outweighed by the contradictions that arose when the metaphor was situated within a surrounding discourse promoting the concept of individual choice. |
