探险旅游者认知行为及性别差异分析——以北京地区为例

近年来我国参与探险旅游（Adventure Tourism）的人数呈增长态势，“自助探险游”开始由精英旅游向大众旅游过渡。本文采取抽样调查法，对北京地区的213名探险游客进行问卷调查。通过描述统计分析、频数分析、交叉分析、无序列联表卡方检验等方法，分析了探险游客的认知行为，并对不同性别的游客认知差异进行了比较。本文认为，目前探险游客以参与休闲型探险项目为主；对远程探险旅游目的地选择呈现资源导向性；游客出游的关键影响因素分别为时间限制、安全考虑和消费水平约束；环境因素、组织者与旅游者自身为诱发安全事故的重要原因；探险游客参与活动具有自发性且依赖网络；男性与女性对探险项目的偏好与要求存在差异。

Analysis of Cognitive-Behavioral and Gender Differences between Adventure Tourists: A Case Study of Beijing

In recent years,the number of adventure tourists in China has been on rise and self service adventure tour has become a fashion,transiting from elite to mass tourism.Based on a literature review,this paper summarized the concept and classification of adventure tourism as well as characteristics of adventure tourists in order to provide a theoretical basis for further research,and did random survey via enclosed questionnaire by sampling 213 adventure tourists in Beijing.It applied various analysis methods li...