| 旅行社战略联盟问题研究 |
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| 引用本文： | 张伟.旅行社战略联盟问题研究[J].旅游科学,2003(2):9-12. |
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| 作者姓名： | 张伟 |
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| 作者单位： | 北京第二外国语学院旅游管理系 |
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| 摘 要： | 战略联盟不失为增强我国旅行社整体竞争力的有效手段，本文就旅行社的战略联盟问题进行了探讨，提出组建战略联盟的必要性和主要形式。
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| 关 键 词： | 旅行社 战略联盟 |
| 文章编号： | 1006-575(2003)-02-0009-04 |
A Study into the Strategic Alliance Issue in Travel Agencies |
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| Zhang Wei.A Study into the Strategic Alliance Issue in Travel Agencies[J].Tourism Science,2003(2):9-12. |
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| Authors: | Zhang Wei |
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| Abstract: | Strategic alliance can, after all, be an effective way to strengthen the competitiveness of China's travel agencies as a whole. This paper explores the strategic alliance issue and sets forth the necessity and feasibility of constructing strategic alliance and various ways to do it. |
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| Keywords: | travel agency strategic alliance |
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