展览物件意义建构的若干研究方法述评

意义建构既是展览研究的一个主题,也是研究物件意义的一种思维方法,它强调物件的意义是建构的而非给定的.在涉及意义建构主题的具体研究方法中,符号学分析强调展览是意义建构的网络;心理学分析重视观众的心理过程在意义建构中的作用;互动模式分析提出诸种要素互动过程中观众的核心作用;现象学分析突出个人生活世界的维度;认知过程分析聚焦...     

Performance and visitors’ perception of authenticity in eco-cultural tourism

ABSTRACT

With the increasing commodification of cultural heritage induced by tourism development, the perception of a ‘real’ travel experience often depends on what is defined as authentic, original and local. Visitors are becoming increasingly concerned about the authenticity of eco-cultural tourism practices when they visit culturally and environmentally remote regions. The purpose of this study is to examine the role performance plays in visitors' perception of authenticity of eco-cultural tourism experiences. Various theoretical foundations and aspects of visitors' perceptions of authenticity in cultural heritage tourism are considered. A grounded theory approach based on in-depth semi-structured interviews with several categories of visitors including 25 clients from two eco-tours in South and Central Kazakhstan and 29 Free Independent Travellers (FITs) was adopted to identify visitors' perception of authenticity of various aspects of their tourism experiences and the attributes of the visitors' performative aspects of their travels. Results reveal that the performative aspects contributing to the perceived authenticity of the visitors' eco-cultural experiences are spontaneous, existential and reciprocal relationships with their hosts in intimate tourism encounters. The findings contribute to literature regarding authenticity and cultural heritage tourism by exploring new directions in which to apply the concept of authenticity in eco-cultural tourism experiences and by theorising the link between performance-based touristic space and the perception of authenticity. This space becomes a basis for interaction and social exchange within the host–guest relationship.     

Assessment of Visitor Management at the Archaeological Site of Umm Qais: Condition and Problems

Abstract

Umm Qais is one of the most significant archaeological tourist attractions in Jordan besides Petra and Jerash. It is also popular with locals due to its rich diversity of natural history features and landscapes. However, there has been no detailed study of approaches to visitor management at the site. This paper investigates the visitor management pressures on the site of Umm Qais, seeking to develop an understanding of the approaches that direct the process of visitor management in an archaeological site. The specific objective of this study is to identify and analyse the current visitor management measures and tools at the site. It explores issues of hard and soft visitor management through monitoring, visitor guidance, and interpretation. The study has been conducted as a qualitative case study, and its results are based on direct personal observation and discussions with the personnel that have been conducted on-site by the Jordanian authors.

Despite the visitor management applied approaches, results reveal important and continuing challenges for Umm Qais due to limited visitor monitoring, weak information, and poor restriction measures. Based on the findings of the study, some recommendations are made in order to permit the local heritage managers to develop the site and its visitor management appropriately. This is an essential process in aiding this potential World Heritage Site to update approaches and adapt to the changing circumstances related to the visitor needs for the site. This will contribute to heritage and tourism literature and practice by enhancing the knowledge of visitor management at a national level.     

Going places; challenging directions for the future of heritage studies

This article is a comment on: Tubridge et al., 2012. Decennial reflections on a ‘geography of heritage’ (2000). International Journal of Heritage Studies, DOI: 10.1080/13527258.2012.695038     

关于国内环境解说和游客教育的研究综述

环境解说和游客教育一直是西方旅游实践和理论研究的热点问题,该领域现有的综述类文献也多以国外研究为重点。随着我国该领域研究文献的大量涌现,有必要对其最新进展进行梳理。本文综述了近十年来大陆学者在环境解说和游客教育领域的研究脉络和内容,主要包括概念体系、规划和设计、问题和对策、解说受众四个方面,并指出了研究的薄弱环节,期望为提升这一领域的理论与实践水平提供借鉴和参考。     

基于游客自愿拍摄法（VSEP）的旅游审美研究方法探索

旅游活动是一项审美实践活动。旅游者旅游审美偏好的影响因素是什么？西方学界强调以照片为基础的景观偏好（landscape preference）研究,中国学界重视经验性思考,但至今未有共识性结论。数码相机的普及使通过考察大众游客的摄影动机与行为来研究其审美行为成为可能。本文以游客受雇拍摄法（VEP）为基础,提出了＂游客自愿拍摄法＂（VSEP）;通过探测九寨沟、张家界、嵩山3个知名旅游地大众旅游者摄影动机与影响因素,研究检验了以往以照片为基础的景观偏好影响因素部分结论,探索了＂游客自愿拍摄法＂（VSEP）在研究旅游审美方面的可行性,并在此基础上有新的研究发现。     

Simulacra and simulation: double simulation at a North Song Dynasty theme park

ABSTRACT

This paper examines an unusual type of ‘cultural theme park’, one that is not based on simulating existing cultural diversity or historical places, but based in some senses on a ‘double simulation’. The theme park is based on an historical painting assumed to represent the North Song Dynasty period in Kaifeng, China; however, it is a representation that historians argue may never have existed. Utilising on-site interviews and participant observation, this paper traces the connections between the classic painting (清明上河图) and the actual historical landscape of Bianjing (the first simulation), and in so doing, unravels the links between the painting and the theme park (the second simulation) and the simulacra that are envisioned to form within the spaces of the theme park as a result of the interplay of simulations during theme park visits. The simulations and intended simulacra are ‘consumed’ to various degrees, suggesting that the representations of Kaifeng's historical past and culture have been impactful and (in)authenticity has not been an issue. Moreover, the theme park has served to entertain and, in some cases, inspire through playful appropriations of Kaifeng's past and culture. The resultant simulacra and its double simulations (in simulating both the real Bianjing and the neo-real landscape painting) contrast and simultaneously connect with rampant replications of the Occident in contemporary Chinese residential landscapes, townships and themed spaces.     

The heritage tourist: an understanding of the visitor experience at heritage attractions

This study seeks to explore the visitor experience at heritage sites pre, during and post visit. A conceptual model depicting the heritage visitor experience was proposed. A self-administered survey (n?=?195) was completed by visitors at six heritage sites across Northern Ireland. Visitor characteristics and pre-experience were analysed and results showed that heritage visitors are primarily motivated by recreation and base their visitation decision on advice from friends and family. Results from the exploratory factor analysis showed that audio and visual communication, atmospherics, on-site engagement, information and heritage preservation were the most influential factors during a visit. Post-experience results indicate that 54% of the sample was satisfied with their visit and 85% would revisit the heritage site. The final model suggests a range of factors which positively contribute to the visitor experience at heritage sites though this requires further testing.     

Visitors’ place-based evaluations of unacceptable tourism impacts in Oulanka National Park,Finland

Visitors’ assessments of the negative impact of tourism, on physical and social environment, vary based on the location where the evaluation occurs. Research that focuses on identifying visitors’ norms within outdoor recreation settings has not been able to link the geographical location with the corresponding evaluation of unacceptable levels of impact. This study combines a traditional on-site visitor survey with a Public Participation Geographic Information Systems survey to produce spatially explicit information on visitors’ acceptance of tourism impacts. Using a web-based participatory survey, visitors were asked to indicate specific locations where they felt the effects of tourism disturbed the quality of their experience in Oulanka National Park. These evaluations were analyzed at multiple scales – destination, specific zones, and sites – to promote more efficient park management. Based on visitor evaluations, we found a collection of hotspots in the park where tourism has already caused unacceptable impacts. Visitors noted that crowding and erosion disturbed their experiences, especially along highly visited trail sections, while littering was considered problematic near wilderness huts. However, participant satisfaction at these sites was not lower than elsewhere in the park. This indicates that the association between negative impacts of tourism and visitor satisfaction is not straightforward, but complex. This study encourages the collection of spatially accurate data on visitors’ assessments of the effects of tourism because it has the potential to more efficiently direct park management policies. In addition, spatial techniques provide a new means to monitor the impacts of tourism, acknowledging that visitors’ perceptions of acceptability of tourism impacts also vary within tourism destinations, such as parks.     

Making Cultural Heritage Significant for the Public. The Role of Researchers in Encouraging Public Awareness and Local Pride

The municipality of Olavarría, Buenos Aires province, Argentina, has a rich, diverse, and ancient natural and cultural heritage, although this is not well known by the local community. For this reason, an itinerant exhibition was developed to promote public access to scientific information and community awareness concerning the importance of local heritage. This project was the starting point of an integral programme of public outreach and science education, whose main goal is to facilitate intellectual and physical access to academic knowledge by local communities. After seven years of development, several lessons have been learned, including the need to increase stakeholders’ participation and the exploration of new strategies of communication in order to engage different segments of the public.