北京城市建成环境对居民宜居满意度的影响

基于2013年宜居北京大规模问卷调查数据和北京市基础地理信息数据,探讨了北京市居民宜居满意度的空间特征,并运用多层线性模型进一步分析城市建成环境对居民宜居满意度的影响。研究发现,北京市宜居满意度总体良好,空间分布存在中心高边缘低的特征。城市建成环境对居民宜居满意度存在显著影响。其中,丰富多样的服务设施、适宜的人口密度以及便捷的公共交通能够促进居民宜居满意度提升,而单一的土地利用和邻近商业中心则会降低居民宜居满意度。除此之外,城市建成环境对宜居满意度的影响在空间上存在异质性,同时建成环境对宜居满意度的影响在不同阶层中存在差异性,人口密度和服务设施多样性对中低收入群体的宜居满意度提升明显。     

Experiencing Dracula's homeland

ABSTRACT

Transylvania has not only a geographical location as a province of Romania but also a mental meaning as Dracula's land. Dracula has become an important brand name for Romania, attracting many tourists in recent years – especially after the fall of communism. The main dimensions of Dracula's castle (i.e. Bran Castle) experiences shared online by tourists were identified to ascertain the primary reasons for satisfaction and dissatisfaction with visits and to test whether narratives and satisfaction vary according to the occasion (i.e. Halloween). Quantitative (i.e. computer-based) and qualitative (i.e. narrative) content analyses were conducted on the Web reviews written by visitors. The results reveal that the experiences are multidimensional, and they include the following themes: ‘castle’, ‘visit’, ‘Dracula’, ‘inside’, ‘tourist’, ‘outside’, ‘trip’, ‘souvenirs’, ‘stairs’ and ‘Dracula's castle’. The main reasons for dissatisfaction are overcrowding, which is connected with the outside theme, and the disappointment of tourists regarding the old furniture, which is associated with the inside theme. The results also reveal that visitors are the most satisfied with their experience around the time of Halloween. The narratives shared online emphasise tourists’ need to associate their imaginings with this region and castle, giving their experiences greater meaning through this destination's image as Transylvania.     

An investigation of factors determining cycling experience and frequency

A bicycle tourism destination is composed of complexes of different attributes that are crucial for the determination of tourist satisfaction levels. However, the relative impact of sector-specific destination attributes on bicycle touring and leisure cycling experience and frequency has been both poorly understood and studied. This study is an attempt to fill this literature gap by exploring a demand-side perspective on the important contributors of overall satisfaction with cycling experience and the key determinants of cycling frequency. The 28 sector-specific destination attributes were drawn from the relevant literature, and then modified by a panel of industry experts. Using exploratory factor analysis, three destination-specific attribute-level satisfaction factors were identified in descending order of satisfaction degree: ‘provision of signage services,’ ‘provision of safety and emergency services,’ and ‘quality of bicycle routes.’ Among these factors, ‘provision of safety and security services’ and ‘provision of signage services’ were found to be the most important contributors to overall satisfaction. Finally, ‘monthly income’ was proven to be a significant predictor of cycling frequency. This study is of great importance as there is a growing body of evidence that the use of bicycle for leisure, recreation, and tourism is undergoing a resurgence worldwide. The findings of this study may be of interest to scholars in Western countries where bicycle tourism is mature and highly developed and in Asian countries where the sector is at an early stage of development. Since bicycle touring and leisure cycling experience and frequency can be increased by modifying destination marketing and management practices, the government and industry sectors should focus more attention on ensuring the provision of multi-functional grocery and convenience stores along designated bicycle routes, developing an informative and visible signage system for designated bicycle routes, and targeting middle- to high-income bicyclists with diverse bicycle touring and leisure cycling experience options.     

宾馆员工薪酬满意感影响因素的实证研究

作者在广东对10家宾馆进行了一次实证研究,探讨宾馆薪酬管理公平性、员工的薪酬比较结果对员工的薪酬满意感的影响。数据分析结果表明：薪酬管理公平性是影响员工的薪酬满意感的重要因素;员工的薪酬比较结果对他们的薪酬满意感有显著的影响。     

社区社会资本对居住满意度的影响——基于北京市中低收入社区调查的实证分析

居住满意度是居民对所居住的住房和社区宜居性的综合评价。尽管近年来,中国的城市地理学者开始关注城市重构与居住分异背景对社区邻里关系、社会互动及居民的社区满意度的影响,已有研究对社区社会资本与居住满意度之间因果机制的探讨,缺乏合理的指标构建和实证依据。本文结合城市社会学、地理学和政治学相关理论,构建了一套适合于中国城市转型背景的社区社会资本指标体系,通过对北京市九个中低收入社区的实证研究表明,社区社会资本与居住满意度有显著的正向关系,然而,尽管低收入居民对于邻里信任因素的重视大于对社区组织的信任、邻里互助和共同价值,其在社会资本的几个维度中得分最低。因此,打破社区内的分异与隔阂,建立邻里信任,应当成为社区社会资本建设中首先解决的问题。     

古村落旅游社区居民生活满意度及社区建设研究——以世界文化遗产皖南古村落为例

在市场需求与政府战略双重导向的推动下,古村落正日益发展成为国内重要的旅游地类型。本文以世界文化遗产皖南古村落为案例,通过对调查所得数据采用均值分析、相关分析和矩阵分析等方法,分析了古村落居民的社区生活满意度及其影响因素,提出了未来古村落旅游社区建设的重点和方向。分析结果表明：（1）住房条件、经济收入水平、学校教育、村民参与事务管理状况、社会福利和社会保障等是古村落社区建设与发展中急需改进的因素,也是未来工作中的重点建设方向;（2）村容村貌、道路交通、村内环境卫生、自然环境、基础设施、消防设施、医疗服务等是需要重点维护和完善的因素;（3）物价水平、休闲娱乐设施、就业机会、当地政府工作、公共休闲空间、文体设施等是可以逐步解决的因素;（4）与其他村民的关系处理、购物方便程度、社会治安等是需要不断维护的方面。     

城市居民乡村旅游满意度的实证研究——以长沙市为例

本文构建了乡村旅游满意度系统模型。以抽样调查的方法取得了长沙市居民乡村旅游满意度的数据,通过均值分析比较乡村旅游各分满意度的高低,发现住宿满意度与餐饮满意度较高,而娱乐满意度与购物满意度较低;通过相关分析发现各分满意度均与总体满意度高度正相关;利用多元回归分析了各分满意度对总体满意的贡献,发现景点质量满意度对乡村旅游总体满意贡献最大,而交通满意度贡献最小;最后,利用单因素方差分析,得出满意度在不同人口特征城市居民中的差异性。在研究结论的基础上。提出了一些提高乡村旅游满意度的建议,并指出了本文研究的不足与下一步研究方向。     

基于员工满意度的饭店软实力比较研究——以宁波本土饭店K和外资饭店H为例

本研究选取宁波本土饭店K和外资饭店H作为研究对象,采用问卷方法构建饭店员工满意度指标,以员工满意度作为衡量饭店软实力的切入点,将本土饭店K与外资饭店H的软实力进行了定量化的比较研究。研究表明,尽管本土饭店K的员工满意度高于外资饭店H,但在员工素质和长期发展等方面仍存在较大差距。本文还对员工学历、工资、职位等与员工满意度的关系进行了讨论。     

服务公平性对旅游者忠诚的作用机理研究——以武夷山观光旅游者为例

在研究了大量国内外相关文献的基础上,本文构建了服务公平性对旅游者忠诚的作用机理模型。通过对武夷山观光旅游者问卷调查获取的数据,实证了服务公平性、服务质量、感知价值、旅游者满意之间的相互关系及其对旅游者忠诚的影响。研究发现,服务公平性通过服务质量、感知价值和旅游者满意三个中介变量对旅游者忠诚产生间接影响,共有四条影响路径：（1）服务公平性—服务质量—旅游者满意—旅游者忠诚;（2）服务公平性—服务质量—感知价值—旅游者满意—旅游者忠诚;（3）服务公平性—感知价值—旅游者满意—旅游者忠诚;（4）服务公平性—旅游者满意—旅游者忠诚。同时,发现旅游者忠诚的重游倾向与口碑宣传两个维度之间存在递进关系。     

旅游地映象、游客满意度及行为意向关系研究——以桂林七星公园为例

以桂林七星公园为案例地,采用因子分析凝炼了映象认知维度成分,验证其符合功能-混合-心理的变化趋势。其中,功能成分体现在对旅游服务及设施的感知上,混合成分体现在对自然资源环境、历史文化环境的感知上,心理成分体现在对地方社会环境的感知上。通过构建结构方程,发现对地方社会氛围的感知对于情感映象有正向显著的影响;旅游服务及设施对游客满意度具有最显著的影响,自然资源环境与历史文化环境也具有一定的作用;在满意度对行为意向有显著的正向作用条件下,认知映象各成分对游客行为意向产生间接作用。