The aeromobile tourist gaze: understanding tourism ‘from above’

ABSTRACT

While the impact of aeromobility on the growth of tourism and its destinations is well documented, the role of aeromobility in the process of experiencing and shaping place with specific regard to tourist destinations has received little attention from scholars. With the growth of commercial aviation and the increasingly mundane nature of the experience within mass tourism, I draw attention to the touristic experience of flying as the activity beyond its role in arriving at the destination. After a brief review of the genealogy of aeromobility and tourism, I reflect on examples of tourist aeromobility in Cape Town, South Africa in order to theorise the aeromobile tourist gaze. This paper analyses mobile testimonies from online travel reviews from airborne tourists performing helicopter ‘flips’ over Cape Town. Results highlight the need to focus on flying as tourism itself while they illustrate the role it plays in the aeromobile tourist gaze, a unique perspective and experience of the tourism destination as ‘tourism from above’ that emerges from the touristic dimensions of flight including the destination, the flying device and flight route. The findings underscore the role of flying-as-tourism. The aeromobile tourist gaze thus spectacularises the destination and disrupts the relationship between tourists and place.     

Playing with digital gender identity and cultural value

In cyberspace, anything is possible. Playing with digital gender identity has particularly flourished in digital dating games. Women can become the ‘masters,’ while men are the ‘pets’ when fabricating and manipulating digital gender identity to develop alternative heterosexual relationships. This implies that the breaking down of social and cultural barriers in cyberspace is possible if the digital dating game is seen as playful or a potential liberation from the barriers of digital gender identity to challenge the existing masculine power base. The current study attempts to fill the gap in knowledge related to challenging heterosexuality as the masculine dominant norm in cyberspace by examining Taiwanese online heterosexual relationship developments between gender identity and cultural value while playing a ludic digital dating game. The study employs netnography and recruits 40 people total, including Taiwanese workers and full-time university students, for participation in this research. The results highlight that the digital dating game is in some ways liberating, enabling Taiwanese users to present themselves as they want to express emotions, establish online heterosexual relationships in a nontraditional way, and engage in alternative digital gender play. These ‘ludic gaps’ allow for a fleeting, but unsustainable escape from traditional Taiwanese gender cultural values and practices. It is suggested that culture is inescapable, regardless of whether we are in the real world or cyberspace.     

Liminality in nature-based tourism experiences as mediated through social media

Abstract

The intersection between social media, liminality and nature-based tourism experiences hasn’t been the focus of previous tourism research. Such intersection, on the other hand, is illustrative of how social media relate to the constitution and performance of tourism spatialities, tourist identities, storytelling and place-making, and can lead to relevant theoretical contributes. We aim to investigate how liminality is expressed in relation to nature-based experiences by tourists on social media, and what role social media plays in mediating liminality during nature-based tourism experiences. The analysis is based on a participatory netnography of images and text posts, as well as online interviews with users of the popular social media Instagram. Findings show that the expression of tourism experiences in nature is closely related to specific notions of liminal otherness as opposed to the urban life and the everyday, where nature and wilderness are expressed as related to the genuine, the authentic and a true inner self. Creative combinations of pictures, captions and hashtags make it easier for tourists to express the contrast between the natural landscape and the everyday landscape once they returned home. These combinations also relate closely to performances of resistant and alternative selves and communities. At the same time, such performances are mediated and contested between freedom of self-expression, surveillance and social norms, an aspect that makes their liminal nature ambiguous.