目的地制度性行为对目的地品牌资产的作用路径研究——来自西北五省旅游业的市场证据

在旅游消费升级驱动下,目的地品牌化日益成为国内外旅游业竞争的焦点。本文基于制度理论,从游客的全新视角探究在现有的制度环境中目的地的相关制度性行为如何影响目的地品牌资产。数据显示,旅游目的地不但可以通过制度性行为正向影响目的地品牌资产,还会通过品牌合理性的中介作用间接影响品牌资产;研究还进一步发现,不同于一般的精细加工可能性模型适用机制,目的地制度性行为效应的大小独立于目的地熟悉度的高低,目的地熟悉度并不是目的地制度性行为发挥效应的外部条件。本文的研究结论不仅展现了制度效力对目的地品牌建设的重要作用,还能进一步丰富目的地品牌资产研究的路径和方法,并为目的地营销实践提供有价值的参考。     

熟悉度对旅游目的地形象影响研究——以泰山为例

旅游目的地形象是吸引旅游者的关键因素之一,而目的地形象受到旅游者对目的地熟悉程度的影响。对泰山的研究表明：就总体形象和情感形象而言,旅游者对泰山的熟悉度越高,则形象越积极;就认知形象而言,6个形象因子中有4个因子也呈现出同样的情况。因此,建议目的地管理者从增加目的地信息传播的渠道、力争提高口碑推荐度和重游率等方面采取措施来提高旅游者对目的地的熟悉度,以此提升旅游目的地形象。     

Of kimchi and coffee: globalisation,transnationalism and familiarity in culinary consumption

This paper discusses the culinary consumption choices of South Korean international students in Auckland, New Zealand as a route to re-considering the transnational production of familiarity. In particular, this study questions the extent to which culinary consumption by transnational migrants is always an intentional declaration of ‘group loyalties’ or about the re-production of local or national identities. Drawing on research with students this paper illustrates that while some aspects of the familiarity enacted in culinary consumption appear to be ‘local’, in the sense that they are encoded as ‘Korean’, other aspects appear to represent forms of ‘global’ familiarity. Hence, it is argued that culinary consumption in transnational worlds can also more subtly represent an effort to recreate familiarity through reference to characteristics of everyday life before migration that may include what appear to be both global and local products. Such familiarity is then not necessarily about group loyalties or identities but rather an example of the importance of practical know how and familiar sensations in feelings of belonging and attachment.     

Living with difference in hyper-diverse areas: how important are encounters in semi-public spaces?

Urban populations increasingly diversify in their socio-economic, cultural, religious and linguistic profiles as well as in their lifestyles, attitudes and activity patterns. This hyper-diversification can complicate feelings of belonging and community. Since diversity is negotiated at the neighbourhood level, micro spaces are central in building communities. Micro spaces tend to be semi-public and stimulate diverse groups to intermingle, which results in on–off as well as repetitive and structural interactions. Understanding the creation and impact of encounters is central to capturing contemporary notions of belonging and living with difference. This paper compares encounters experienced in two semi-public spaces in the hyper-diverse neighbourhood of Feyenoord in Rotterdam, the Netherlands. Although encounters at the library were lighter and shorter than at the community-centre, all positively impact collective life in the neighbourhood. At the community-centre, encounters result in light as well as deeper relationships, making visitors feel more at ‘home’ because they recognize others elsewhere in the neighbourhood. At the library, encounters are lighter but visitors become familiar with diversity, making them feel more at ‘home’ and safe in their neighbourhood as well. The study suggests that fleeting encounters require more serious attention within the context of negotiating diversity.     

Introduction: proximity and intraregional aspects of tourism

ABSTRACT

Tourism research often tends to overlook both the mundane of the exotic and the exotic of the everyday. However, when acknowledging that exoticism is not necessarily linked to geographical distance, it is similarly possible to attribute touristic otherness to and experience unfamiliarity in a geographically proximate environment. This entails a need to rethink the intertwining relationships of meanings of the exotic and the mundane, as well as the ways people make meaning of their everyday environment through processes of territorialization and identification in a tourism context. Following this idea, these articles focus on the intraregional scale level and on the concept of proximity as a way of studying meanings and practices of tourism near home. In an attempt to strengthen the momentum of proximity tourism research, a double session (sponsored by the Geography of Leisure and Tourism Research Group) was organized during the Royal Geographical Society (RGS)-IBG (Institute of British Geographers) Annual International Conference which took place in September 2015 at the University of Exeter (UK). The sessions form the basis of this collection of articles, in which various aspects of proximity and intraregional tourism are discussed.