旅游目的地定位突出属性的识别——轮换方格分析技术的运用

随着旅游市场竞争日趋激烈,目的地定位的重要性愈加突出。然而,国内研究和实践对"把握旅游者兴趣和需求"这一定位首要工作普遍认识不足,且实施不到位。鉴于此,本研究对目的地定位中"击中消费者心灵"这一关键环节的实施从理论和实证上进行了阐释。理论上,分析了目的地突出属性与定位之间的关系及当前国内误区。实证上,引入轮换方格分析法,以国内十大海滨城市目的地为要素,阐释了识别旅游者对竞争目的地相比较的目的地突出属性的方法程序。此外,对旅游者访谈结果与目的地业界代表访谈结果的比较发现,供需双方在旅游者需求的认识上不吻合。文章最后还对本研究的应用价值和局限做了总结。     

Region‐specific determinants of the foreign direct investment in China

This study revisits region‐specific determinants of foreign direct investment (FDI) in Eastern, Central, and Western China using econometric and spatial analyses. It uses a data set covering 31 Chinese provinces and autonomous regions spanning the period 2005–15, together with panel data regression. Our statistical results show that in Eastern China, FDI is significantly associated with bilateral trade, orientation towards the service industry, industrialisation level, and availability of strategic assets in the region. In Central China, FDI is mainly pulled by availability of the domestic market and strategic assets in the region. In Western China, FDI inflows are mainly determined by natural resource endowment, industrialisation level, and regional innovation and production effectiveness in information and communication technology industries. Our analysis also reveals the impact of FDI in China's regional development and its capacity to hollow out the three Chinese macro‐regions. Our findings for China lead us to suggest that those governments seeking to attract FDI should not solely rely on it to facilitate local economic development and should make use of local circumstances in combination with FDI to boost their economies.