邮轮旅游者未来价值评估与潜类分析模型——以大陆、香港和台湾为例

自20 世纪80 年代以来,现代邮轮旅游作为一种休闲度假方式,已经成为欧美国家中产阶级出游的重要选择之一。深入了解中国邮轮旅游者的特点并进行市场细分,有助于推动中国邮轮旅游市场开发。本研究根据顾客终身价值理论,测算了邮轮旅游者的未来价值,并通过探索性因子分析和验证性因子分析研究了邮轮旅游者的消费偏好,建立了邮轮旅游者未来价值评估模型。基于中国大陆、香港和台湾邮轮旅游者的相关数据,通过AMOS21.0 对邮轮旅游者未来价值模型进行了检验,发现了对邮轮旅游者未来价值有显著影响的因素;通过R13.0 软件进一步对显著影响邮轮旅游者未来价值的因素进行了潜类分析,识别出了未来价值较高的邮轮旅游市场,进而为有效地市场开发提供依据。     

清代（1644-1840）中日两国贸易管理之比较

清朝政府通过设立海关和任命海关官员、征收关税、加强对贸易商船的管理来进行对日贸易管理,有一整套管理制度。而日本政府则没有形成系统的管理制度。但管理方法切实可行。两国政府从统治的立场出发,采取种种措施,限制两国贸易的进行,有较严格的封闭性;在具体的管理方法上,各有特点,两国的管理措施都是严密有效的。     

Iron knees in wooden vessels—an attempt at a typology

Knees were brackets in the structure of a wooden ship. They were introduced in the second half of the 18th century and were in common use for naval and merchant ships in the 19th century. They were fashioned in various designs. A typology of these is proposed based on archaeological and documentary evidence. Iron knees could used to assist the dating of unidentified shipwrecks.     

Loose‐footed Sails of the Egyptian New Kingdom Ships

The relief from the temple of Ramesses III (1184–1153 BC) in Medinet Habu is often considered to be the most ancient representation of a brailed sail. According to many researchers, the loose‐footed sail and the system of brails were invented in the ancient countries of the Syro‐Canaanite coast and were later adopted by the Ancient Egyptians. However, iconographic material from Ancient Egypt testifies to the indigenous origin of a loose‐footed sail. The article presents an unknown relief from the Amarna period (1352–1336 BC) that further supports this hypothesis.     

Historical Ship Graffiti on the Walls of San Juan's Spanish Defence System: an Interim Report

This project intends to document graffiti identified on the walls of the defence system of San Juan, Puerto Rico, in a collaborative effort between the author and the National Park Service. The initial proposal envisaged a maximum of 8 or 9 ship drawings previously identified by the Park's personnel. Fieldwork has hugely expanded that number—so far over 400. Preliminary evaluation of the ship-types identified suggests the presence of a visual representation of ship-type evolution, at least from the 18th to the first half of the 20th centuries.
© 2006 The Author     

Les corridors maritimes stratégiques dans l'Arctique canadien : un programme adapté au tourisme marin ?

The melting of summer sea ice in the Canadian Arctic allows for better accessibility and therefore increased development of marine tourism. This paper highlights a significant increase in cruise ships and pleasure craft in the Canadian Arctic Archipelago since the 1990s, especially in the strategic areas of the Lancaster Sound and southeast of Baffin Island. Based on spatial analysis, cruise ships and pleasure craft were mostly sailing inside the primary corridors and outside the secondary corridors; this is particularly obvious for the fourth secondary corridor of the western Arctic. Moreover, marine tourism activity related to cruise ships or pleasure craft occurred within a distance of 15 nautical miles and beyond the outer limit of a corridor, whether primary or secondary. The Northern Marine Transportation Corridors Initiative is an important tool to manage marine traffic in the Canadian Arctic and we need to continue to encourage its development through a multipartite approach and taking traditional Inuit knowledge into account.     

邮轮旅游供应链的旅行社激励机制研究:组织游客奖励还是营销推广扶持?

考虑到旅行社在我国邮轮旅游销售供应链中的重要性,邮轮港口所在地政府为推进邮轮旅游产业发展,普遍对旅行社实施两种激励政策——组织游客奖励与营销推广扶持。但两类激励政策对当地政府、邮轮公司及旅行社的效益影响尚不明确。本文首先建立“政府-邮轮公司-旅行社”三阶段主从博弈模型,以研究两种激励政策对两企业运营决策的作用机理,并给出政府在最大化市场需求目标下的最优激励政策。其次,借助数值仿真实验分析了不同情形下基于最优激励政策时市场需求和企业利润的变化。结果表明:站在政府角度,激励政策有两种选择——仅采取营销推广激励或者两种激励方式并存,而且最优激励设计受到补贴预算、旅行社营销推广能力及其岸上游收益的影响。站在旅行社角度,作为激励政策的直接受益方,其定价与营销努力决策会受到两类激励方式的不同影响;而对于营销推广能力较强的旅行社,可以依赖于政府奖励适当提高船票价格,以改善当前国内邮轮市场的低价竞争。站在邮轮公司角度,即使自身没有直接得到激励资金,其仍能间接获得激励政策所带来的红利。研究结论可为政府的邮轮旅游激励政策的设计提供理论参考,并为邮轮公司与旅行社在面对政府财政干预时提供决策建议。     

Slave Ships and Maritime Archaeology: An Overview

This contribution collates information about wrecked slaving vessels discovered or sought by maritime archaeologists since 1972. To date, only a handful of firmly identified, active slave ships have been subject to excavation, but additional work has been carried out on wrecks of former slaver ships and possible slavers. The impending 200th anniversaries of the abolition of the British and US slave trades (2007 and 2008, respectively) appear to have stimulated a new wave of interest in slaver wrecks, and these new initiatives are also discussed.     

The relational turn in island geographies: bringing together island,sea and ship relations and the case of the Landship

Island studies are a growing field of research. A relational turn has recently taken place in island studies alongside relational turns in associated fields of research, including oceanic and ship geographies (although not always in conversation with them). While all three now challenge the landlocked nature of geography and related disciplines, this paper suggests that islands, oceans and ships should not always be reductively conceptualized in isolation, because they are often bound together through complex and shifting relations and assemblages. After reviewing debates and conceptual gaps in the critical island, sea and ship literatures, the paper makes this argument by reference to an island dance performance and social institution that is not wholly of the island, the ship or sea, called the Barbados’ Landship.