The autonomous world reversed: comparing liberal policy and autonomy in the performing arts

Comparative studies of cultural policy commonly emphasize the way in which states treat the autonomy of the arts. Such studies often claim that liberal states promote autonomy, while social democratic states promote more external, instrumental values, such as solidarity, universalism and equality. This article challenges this conception by claiming that in actual cultural policy-making it is in fact the other way around. Based on a comparative study of theater policy in England, Norway and the Netherlands, I find that the focus on artistic autonomy is surprisingly absent in the liberal state of England, compared to what it is in the social democratic state of Norway. Conversely, English theaters are more obliged to work for, and with, the citizens and the community than theaters in Norway are. In the Netherlands, where recent development in general policy has headed in a liberal direction, artistic autonomy actually appears to be increasingly challenged.     

Anna Letitia Barbauld's ‘To Mr. Barbauld,with a Map of the Land of Matrimony’ and the History of Sentimental Cartography

Anna Letitia Barbauld's poem ‘To Mr. Barbauld, with a Map of the Land of Matrimony’ (1775; 1825) and its illustrated companion piece, ‘A New Map of the Land of Matrimony, Drawn from the Latest Surveys’, first published anonymously by Joseph Johnson in 1772 but attributable to Barbauld, show their creator playing in original ways with courtly and libertine variants of the map of love and marriage: a genre of allegorical and sentimental map tracing its provenance to ‘La Carte de tendre’ or ‘The Map of the Country of Tenderness’, conceived by Madeleine de Scudéry for inclusion in her multi-volume prose romance Clélie (1654–61) and given illustrated form by François Chauveau. Taken together, map and drawing indirectly serve to illuminate Barbauld's complicated position within Enlightenment feminism and invite new insights into her relationship with the canonical male Romantics, reaffirming her status as a key transitional figure between Neoclassicism and Romanticism in the contribution she makes to the historical debate over the relationship between different arts (and, more specifically, to the historical debate over the relationship between the visual and verbal arts).     

基于观众视角的我国博物馆微信营销策略研究

我国博物馆应充分运用互联网、多媒体、新媒体等技术手段,使博物馆文化成果惠及更多受众,博物馆微信营销是完成该任务的有效手段之一。我国博物馆通过微信营销策略满足观众需求具有很强的实践性。专业化程度较高、功能较完善、社会作用较明显的96家国家一级博物馆中,有65家开通了微信公众号,但目前微信公众号存在基本内容不完整,功能不完善,内容更新频率低,宣传推广力度不够等问题。今后博物馆应根据自身情况,完善公众号的基本内容与功能,加快内容更新频率来保持目标用户的关注,多途径进行微信公众号的推广,凭借微信公众平台这个低成本的沟通渠道,为观众提供更加优质的服务。     

法国乡村旅游产品的营销及其经验——以Le Relais de Chenillé公司为例

国家旅游局将2006年旅游主题定为“中国乡村游”,表明政府开始重视乡村旅游的发展。然而,我国乡村旅游处于起步阶段,存在不少问题,有必要借鉴国外的成功经验。法国乡村旅游从探索到完善经过了四十多年的发展路程,发展规模大,销售网络完善,拥有系统的行业标准和规范,使法国乡村成为家庭度假和休闲旅游的主要目的地。其在乡村旅游产品营销方面的成功经验值得我们借鉴,主要包括：政府、居民和旅游企业统一协调;乡村旅游的模式相对固定;利用政府性的旅游部门进行推销;利用行业认证进行质量控制和宣传;营销模式多样化等。     

法国乡村旅游产品的营销及其经验——以Le Relais de Chenillé公司为例

国家旅游局将2006年旅游主题定为"中国乡村游,"表明政府开始重视乡村旅游的发展。然而,我国乡村旅游处于起步阶段,存在不少问题,有必要借鉴国外的成功经验。法国乡村旅游从探索到完善经过了四十多年的发展路程,发展规模大,销售网络完善,拥有系统的行业标准和规范,使法国乡村成为家庭度假和休闲旅游的主要目的地。其在乡村旅游产品营销方面的成功经验值得我们借鉴,主要包括:政府、居民和旅游企业统一协调;乡村旅游的模式相对固定;利用政府性的旅游部门进行推销;利用行业认证进行质量控制和宣传;营销模式多样化等。     

二里头文化陶礼器造型艺术研究

二里头文化陶礼器的造型艺术表现为简洁质朴的艺术风格,这与夏代礼制文化中"尚质"的审美倾向十分吻合。陶礼器的造型艺术由黄金比例、纹饰和仿生三种设计方法以体现陶器造型和装饰的简洁与抽象性,而三至四期动物造型装饰的增多则为商代青铜礼器的艺术形式奠定了基础。酒器和食器的器物造型构成了礼仪中行为与时间的观念,以及动与静的礼仪活动的日常行为规范。而高等级墓葬中的稀有陶器斗笠形器,其造型与古人对天的描述相同,它不仅代表了所葬之人的身份与职能,还是上层社会对天祭祀权力的象征。     

Tourism planning and place making: place-making or placemaking?

ABSTRACT

Tourism destination planning and marketing are fundamentally place making actions intended to shape the image and imageability of a place. Place making is an innate human behavior, ranging from the organic and unplanned actions of individuals, defined here as ‘place-making,’ to planned and intentional global theming by governments and tourism authorities, defined here as ‘placemaking.’ Place-making and placemaking are ends on a continuum of options, with most places have a mix of local and global elements. These elements also range from the tangible (base in urban design) to the intangible (peoplescapes and imaginations). The tools of place making are essentially the same for both organic place-making and planned placemaking, but the intentions and outcomes can vary enormously. Tourism development, as an economic activity, almost always has a neoliberal planned placemaking agenda. Organic place-making emerges through individual agency, which if allowed to proceed, will make its imprint even in a heavily master planned tourism landscape. An understanding of place-making and placemaking gives insight into research questions on the political economy of tourism and the roles of hosts and guest in co-producing tourism places. Examining the elements of place making in a tourism landscape can more clearly identify how different worldview perspectives have contribute over time to the making of tourism places, and thereby assist in planning for the future development of destination communities.     

Youthful Creativity in Regional Australia: Panacea for Unemployment and Out‐Migration?

This paper addresses the theme of youth out‐migration from rural Australia, in the context of recent policy discussions about creativity and its role in regional development. Ethnographic fieldwork in one rural location – the New South Wales Far North Coast – is drawn upon to highlight how creative industries are being cast as a potential way of promoting cultural activities and jobs for young people, and in turn, how they might be imagined as a means to mitigate youth out‐migration. Yet, creative industries have contradictory employment and social outcomes. Creative industries are likely to generate higher rates of youth participation in economic activities than public data reveal. However, strategies for future job growth should also consider the limitations and instabilities of creative industry employment. Second, and more broadly, the paper discusses those socio‐cultural dimensions of nascent creative industries that may have a more substantial impact when conceived as part of strategies to stem youth exodus from rural areas. Creative activities may contribute to rural development in indirect ways, especially if linked to policy goals of increased tolerance of youth activities, better provision of cultural services, and improved well‐being for young people. While formal job‐creation may be limited, creative industries could mitigate some of the impacts of youth migration to cities by enriching regional social life and mediating perceptions of the advantages and drawbacks of rural versus urban life. This kind of policy imagination requires a shift in attitudes towards young people and a more genuine commitment to encourage young people to feel that they belong in non‐metropolitan areas.     

试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。