Life in the kitchen: Television advertising,the housewife and domestic modernity in Britain, 1955–1969

The modern kitchen was emblematic of a cold war obsession with household consumer durables as a measure of national progress. Its roots lay in a largely American idea of the ‘new household’ and the modern housewife. The article explores how television advertising in Britain played its part in helping to promote these co-joined aspects of the cross-Atlantic domestic ideal. In pursuing this argument, the article emphasises the way American domestic ideals took distinctive directions in Britain. Contributing to this adaptation of American ideals was a range of home-grown influences that shaped the remaking of the post-war home and women’s social role.     

A Picture of the Floating World: Grounding the Secessionary Affluence of the Residential Cruise Liner

Abstract:  A quarter century of financial deregulation, robber-baron corporatism and growing income polarisation has enabled the spatial partitioning of urban space into new and complex arrangements of micro-neighbourhood governance and privatism. These archipelagos of fortress homes and neighbourhoods increasingly lie outside the spaces of conventional state and city government. Yet while residential spaces of urban affluence have been unable to fully remove contact with the social diversity of the public realm, nomadic forms of super-affluence, flowing around a global–national urban system, have generated a form of networked extra-territoriality—a social space decoupled from the perceived risks and general dowdiness of the social world beneath it. This paper examines this space via the curious case of The World , a large residential cruise ship which, as its name suggests, roams the oceans and ports of the globe. Our title is taken from the name given to Japanese paintings of the new affluence and fantasy of life lived by the affluent and artists in late nineteenth century Japanese cities ( O Ukiyo E , or pictures of the floating world). We suggest that The World forms a similarly disconnected realm, not only literally afloat, also detached from the reality of a world that has been strategically left behind.