四川客源集散地现状分析

该归纳分析了四川作为客源集散地的现状,结构特征及影响因素,在此基础上对四川作为客源集散地提出了探索性对策。     

Museum Volunteering: Heritage as ‘Serious Leisure’

The growing number of volunteers in the heritage sector indicates a desire for a leisure experience by pursuing a subject interest with like‐minded people. Millar and others have suggested that volunteers are the ‘ultimate frequent visitors’, and as the day visitor market for museums and heritage attractions declines, this paper offers the repositioning of ‘heritage visiting’ from day visits to longer term connections with particular heritage attractions via volunteering. It draws on Stebbins’s concept of serious leisure as a way of reading museum volunteering as a leisure practice and argues that museum volunteering is a way of practising heritage as leisure that is ‘self‐generated’, with museum volunteers active in constructing their own identities. According to the concept of ‘serious leisure’, museum volunteers become part of a social world inhabited by those knowledgeable about heritage and history. The paper concludes by examining the adequacy of Stebbins’s P‐A‐P system for analysing the power relations between museum professionals and volunteers in the museum social world.     

Heritage Visitor Attractions: managing revenue in the new millennium

Heritage visitor attractions represent an integral component of the tourism product in many countries. This is particularly so in Scotland, where visitor attractions of a heritage genre continue to attract more visitors than others. However, with varying types of ownership, funding and organisational objectives, many unrelated to tourism, the management of heritage visitor attractions is particularly challenging. Based on a recent primary research study conducted in Scotland, this paper focuses on one particular component of management, that of revenue, and examines the appropriateness, role and utilisation of the concept of revenue management to the operational and strategic management of heritage visitor attractions. The paper concludes that while the majority of heritage visitor attractions employ a number of well-tested revenue-management techniques, there is limited evidence to suggest that pricing and revenue-generation policies reflect the attractions' organisational objectives. In particular, incumbent policies do not appear to reflect the wider needs of revenue management, such as the need to address seasonal and spatial limitations of demand.     

Pilgrimage and tourism: Cathedral visiting in contemporary England

Abstract

This paper examines the role of cathedral visiting in contemporary England. It highlights the importance of cathedrals to the tourism economy and also considers the issue of the commercialisation of heritage within cathedrals and the difficulties posed for cathedral authorities in contrasting perceptions of visitors as tourists and pilgrims. The issue of pilgrimage is examined through the results of a survey of the experiences and attitudes of eight hundred visitors to four English cathedrals. It is suggested that the tension between tourism and pilgrimage is not as great as might be expected and that experience of visiting a cathedral can engender a sense of pilgrimage in the tourist