平安故宫 千秋大计——故宫博物院“平安故宫”工程概述

故宫博物院《“平安故宫”工程总体方案》于2013年3月正式上报国务院.4月,“平安故宫”工程被批准立项,成为重大文化建设工程.该工程旨在全面提升故宫博物院的文化遗产保护、展示传播和观众服务能力,实现对故宫的完整保护和故宫博物院的可持续发展.其主要内容包括北院区建设、地库改造、基础设施改造、防震、修复等七大项.     

A geographical analysis of the sea‐salt industry of North‐East England

This paper traces the evolution of the environmental implications. Future prospects for tourism in Malta since 1955. Data derived from a questionnaire survey of tourists are used to demonstrate the problems of the industry: discussion focuses on its uneven impact on the Maltese islands, the over‐dependence on British visitors, the seasonality problem, the inadequacies of the infrastructure and the industry are briefly assessed along with marketing strategies.     

Britain,European Economic Community Enlargement,and ‘Decolonisation’ in Hong Kong, 1967–1973

Politicians and businesspeople in Hong Kong paid close attention to British efforts to join the European Economic Community (EEC). The British colony was exempted from most tariffs in Britain, an arrangement that could not survive EEC enlargement. EEC members were unwilling to extend to Hong Kong, a significant exporter of manufactured goods, the same trade preferences offered to other dependent territories. Instead, the unique provision the EEC made for the colony was limited inclusion into their Generalised System of Preferences scheme, which granted tariff concessions to developing countries. Historians of Hong Kong have shown how the colony experienced British imperial withdrawal in a number of ways, despite remaining under British rule until 1997. This article demonstrates that an important element is missing from this account: how global economic shifts led to an erosion of imperial ties. EEC enlargement from 1973 entailed the end of Hong Kong's privileged access to the British market, but for the colony, the importance of imperial economic links had already faded. At the same time, an assessment of Hong Kong's capacity to pursue favourable terms of trade in global markets independently from Britain offers a more tentative conclusion of the extent of the colony's autonomy.     

Prison Heritage,Public History and Archaeology at Fannie Bay Gaol,Northern Australia

Prisons play an important role in the Australian psyche. As places in which the lawless element of society is incarcerated they possess a resonance that harks back to the stereotyped and mythologised convict foundations of the Australian nation. Many former places of confinement have been transformed into publicly accessible heritage sites and museums, but visitor numbers often do not reflect the widespread public interest in confinement. It is not at all clear how to engage the public with the individual histories of these places. This paper examines this issue by reference to the public display of Fannie Bay Gaol prison museum in Darwin. Changing themes and foci in the display of this site are discussed. The role of the historian and archaeologist is examined in the context of the public presentation of narratives of the Gaol's past.     

Zoos as heritage tourism attractions: A neglected area of research?

Abstract

Zoos are a form of museum.¹ The main difference between zoos and other forms of museum is that zoos exhibit living objects. These objects are examples of natural heritage. Unlike other museums, the focus of much research in the past decade, zoos appear under‐researched. Zoos, however, are significant tourist attractions. There are over 10,000 zoos worldwide,² many in major world cities and some attract millions of visitors annually. Zoos date back at least three thousand years, but their role has been changing in the past twenty‐five years from menageries to conservation centres. Concern recently has focused on animal welfare when wildlife is in captivity, and this has led to a re‐examination of the purpose of zoos. This article examines the aims of zoos, their nature as heritage‐tourism attractions and the profile of zoo visitors. In an attempt to establish a new research agenda, the article also examines issues about the future of zoos, including questions concerning potential and real conflict between their educational, scientific and entertainment roles.     

Spreading the benefits of heritage visitor quarters

Heritage has come to play a very significant, though largely unrecognised, role in the evolution of urban design. Central city heritage quarters are a major response to the development of the urban fringes, and have developed an internationally recognisable form. This paper examines the characteristics and assets of such quarters and also considers their impact on the urban populace, and their implications for future urban design work in the intermediate zone.     

Heritage Visitor Attractions: managing revenue in the new millennium

Heritage visitor attractions represent an integral component of the tourism product in many countries. This is particularly so in Scotland, where visitor attractions of a heritage genre continue to attract more visitors than others. However, with varying types of ownership, funding and organisational objectives, many unrelated to tourism, the management of heritage visitor attractions is particularly challenging. Based on a recent primary research study conducted in Scotland, this paper focuses on one particular component of management, that of revenue, and examines the appropriateness, role and utilisation of the concept of revenue management to the operational and strategic management of heritage visitor attractions. The paper concludes that while the majority of heritage visitor attractions employ a number of well-tested revenue-management techniques, there is limited evidence to suggest that pricing and revenue-generation policies reflect the attractions' organisational objectives. In particular, incumbent policies do not appear to reflect the wider needs of revenue management, such as the need to address seasonal and spatial limitations of demand.     

临沂市旅游资源开发利用探讨

从介绍临沂市主要旅游资源入手,分析了开发的条件,提出了重点投资、分批建设、搞好规划与宣传以及景观培育等开发措施,以促进临沂旅游资源的开发和旅游业的发展。     

Borrowed Robes: The Educational Value of Costumed Interpretation at Historic Sites

Pressure to develop vulnerable historic sites into competitive commercial operations has led to controversial interpretive techniques being introduced by aggressive marketing managers. Scarce resources have been invested in largely unproven technological and other innovative methods of presentation. This paper looks at the employment of costumed interpreters at historic sites, what they claim to offer visitors, and whether their services match visitors' needs. It reports the findings of an investigation into what visitors want from historic sites and the extent to which costumed interpreters contribute to their experiences. The study reported here compared the performance of 12 historic sites in four countries: two European (Sweden and the UK) and two North American (Canada and the USA); with the participation of 589 visitors. The study provides clear recommendations for site managers as to the value of costumed interpretation and offers guidelines on the levels of investment (in reproduction costume and staff training) that guarantee visitors an educational experience during their visits to historic sites.     

Measuring Museum Visitor Preferences Towards Opportunities for Developing Social Capital: An Application of a Choice Experiment to the Discovery Museum

This study investigates preferences of visitors to the Discovery Museum (in North East England) with respect to opportunities to develop social capital. The extent to which museums generate social capital is largely unknown, but museums have potential opportunities to develop this type of capital. This study uses a stated preference choice experiment (CE) technique to estimate museum visitor preferences towards social capital opportunities. The findings indicate that visitors have a preference for visiting a museum with another individual(s); and that the provision of participatory activities, extended opening hours and locally related displays would generate more social capital among visitors and in society.