基于观众视角的我国博物馆微信营销策略研究

我国博物馆应充分运用互联网、多媒体、新媒体等技术手段,使博物馆文化成果惠及更多受众,博物馆微信营销是完成该任务的有效手段之一。我国博物馆通过微信营销策略满足观众需求具有很强的实践性。专业化程度较高、功能较完善、社会作用较明显的96家国家一级博物馆中,有65家开通了微信公众号,但目前微信公众号存在基本内容不完整,功能不完善,内容更新频率低,宣传推广力度不够等问题。今后博物馆应根据自身情况,完善公众号的基本内容与功能,加快内容更新频率来保持目标用户的关注,多途径进行微信公众号的推广,凭借微信公众平台这个低成本的沟通渠道,为观众提供更加优质的服务。     

Indigenous Bioregionalisms (Love Mother Earth) Relationship,Creation, Ethics,Love

Indigenous Bioregionalisms (Love Mother Earth) are identities, methods, and philosophies defining our relationships between beloved Home Land Place and all Living Beings (written here as Home/Land/Place). Indigenous Bioregionalisms actively creates, maintains, and ensures the continuance and thrive‐ance of all Beings. It proposes a way to understand Indigenous belonging to and with Home/Land/Place—the expansive physical, natural, and SuperNatural source of life, transformance, and regeneration—of every Being.     

法国乡村旅游产品的营销及其经验——以Le Relais de Chenillé公司为例

国家旅游局将2006年旅游主题定为“中国乡村游”,表明政府开始重视乡村旅游的发展。然而,我国乡村旅游处于起步阶段,存在不少问题,有必要借鉴国外的成功经验。法国乡村旅游从探索到完善经过了四十多年的发展路程,发展规模大,销售网络完善,拥有系统的行业标准和规范,使法国乡村成为家庭度假和休闲旅游的主要目的地。其在乡村旅游产品营销方面的成功经验值得我们借鉴,主要包括：政府、居民和旅游企业统一协调;乡村旅游的模式相对固定;利用政府性的旅游部门进行推销;利用行业认证进行质量控制和宣传;营销模式多样化等。     

法国乡村旅游产品的营销及其经验——以Le Relais de Chenillé公司为例

国家旅游局将2006年旅游主题定为"中国乡村游,"表明政府开始重视乡村旅游的发展。然而,我国乡村旅游处于起步阶段,存在不少问题,有必要借鉴国外的成功经验。法国乡村旅游从探索到完善经过了四十多年的发展路程,发展规模大,销售网络完善,拥有系统的行业标准和规范,使法国乡村成为家庭度假和休闲旅游的主要目的地。其在乡村旅游产品营销方面的成功经验值得我们借鉴,主要包括:政府、居民和旅游企业统一协调;乡村旅游的模式相对固定;利用政府性的旅游部门进行推销;利用行业认证进行质量控制和宣传;营销模式多样化等。     

Tourism planning and place making: place-making or placemaking?

ABSTRACT

Tourism destination planning and marketing are fundamentally place making actions intended to shape the image and imageability of a place. Place making is an innate human behavior, ranging from the organic and unplanned actions of individuals, defined here as ‘place-making,’ to planned and intentional global theming by governments and tourism authorities, defined here as ‘placemaking.’ Place-making and placemaking are ends on a continuum of options, with most places have a mix of local and global elements. These elements also range from the tangible (base in urban design) to the intangible (peoplescapes and imaginations). The tools of place making are essentially the same for both organic place-making and planned placemaking, but the intentions and outcomes can vary enormously. Tourism development, as an economic activity, almost always has a neoliberal planned placemaking agenda. Organic place-making emerges through individual agency, which if allowed to proceed, will make its imprint even in a heavily master planned tourism landscape. An understanding of place-making and placemaking gives insight into research questions on the political economy of tourism and the roles of hosts and guest in co-producing tourism places. Examining the elements of place making in a tourism landscape can more clearly identify how different worldview perspectives have contribute over time to the making of tourism places, and thereby assist in planning for the future development of destination communities.     

“杨各庄”等地名的地理分布及其音变的历史意义

华北地区及华东地区地名中多见“X各庄”和“X家庄”。该地区中,从西北部到东南部,“X各庄”的比例逐渐增多,而“X家庄”的比例逐渐减少,形成了一个语音渐变的地理连续体。这种特殊现象的形成是由于该地区西北部较频繁地受到北方阿尔泰语系诸语言的影响,而相对来说,东南部则较少受到这种影响。地名中的“各”仍然保留了中古汉语“家”的舌根音塞音声母[k-]。这种明显的地域互补分布表明了北方汉语方言前高元音前面的舌根声母转变为舌面音的力量来自于外部的人文影响,而非内部语言音变。     

Down Little Lon: An Introduction to the Casselden Place Archaeological Excavations, Melbourne

In 2002 Melbourne’s Casselden Place excavation provided a window into the urban past opened by an innovative relationship between the development industry, heritage consultancy and La Trobe University. The project demonstrated that with the support of consent authorities and the co-operation of the development industry, collaborations between the academic world and heritage consultants could be highly successful. The Casselden Place Project made a significant contribution to the ‘slum debate’ in Australia and delivered an enhanced understanding of the cultural, social and scientific significance of an inner-city block, and shed new light on a notorious chapter in the city’s history.     

Miscellaneous Artifacts From Casselden Place, Melbourne

The miscellaneous artifacts from Casselden Place derive from an urban working-class community in nineteenth-century Melbourne, Australia. They include a broad range of items associated with work, recreation, education, fashion, food consumption, health, and other facets of everyday life. In this paper the miscellaneous assemblage is examined in light of research questions relating to health and hygiene, leisure and work, and access to luxury items amongst the working-class of the mid to late nineteenth century.     

试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。     

Selling bubbles at sea: pleasurable enclosure or unwanted confinement?

ABSTRACT

The insularity of super-sized cruise ships is simultaneously part of their appeal and a problem. Seagoing tourism enclaves offer a world of fantasy, consumption, familiarity, and diversion. However, problems encountered by passengers with respect to seasickness, boredom, and a sense of entrapment are noted within a range of publications. Selling the desirable aspects of cruise-ship enclosure co-exists with attempts to address the unease, discomfort, and uncertainty associated with bounded domains. These two currents, to use a nautical metaphor, characterize – or steer – the way in which shipboard experiences are sold to passengers. The concept of place marketing can be related to the thrust of the currents. Place marketing has been widely addressed in relation to urban and rural areas but not tourism enclaves such as cruise ships. The insular cruise-ship environment – a contained, consumption-driven place – is sold to (prospective) passengers in different ways. Those who study place marketing have yet to address dissimilar, but complementary, promotional messages (or currents) that are used to sell resort-style environments. Commercial imperatives explain the actions of cruise-ship companies with respect to selling the enclosed nature of their vessels, especially to North American consumers. The way in which place marketers manage place-based images – a response to intensified intercity or inter-town competition – mirrors the careful management of the promotion of shipboard spaces, often a response to intense competition within the cruise industry and part of initiatives designed to attract first-time passengers. This study addresses a research question: How are different but congruous promotional messages deployed as part of efforts to sell shipboard spaces?