基于国际酒店集团布局的中国城市网络连接度研究

截至2013年5月,世界酒店业300强中在中国形成网络化经营的20家国际酒店集团已在我国221个城市有布局。不同于以泰勒为代表的基于跨国生产性服务企业布局的城市连接度研究,本文以消费性服务企业中的国际酒店业在华布局为研究切入点,通过城市网络连接度测度发现:第一,我国酒店业城市网络已形成以上海、北京、杭州、西安为中心的层级体系,上海已具备成为国际酒店业首位城市和世界级旅居城市的条件;第二,在环渤海、长三角和珠三角三大经济区域中,基于国际酒店集团服务价值判定的区内和区际城市连接度水平存在较大差异,其中长三角地区连接度总和与均值最高;第三,在酒店业的全球生产网络中,中国城市的酒店业布局具有品牌层次的低端锁定特征,中心性和总部经济效应有待提高。     

Editorial-Heritage Challenges in the New Century

The paper considers the case of Raffles Hotel in Singapore which has been the subject of a conservation project with a significant element of redevelopment. The circumstances are discussed within the context of heritage tourism in colonial cities and changing approaches to conservation in Singapore. Built colonial heritage exhibits a symbolism which affects how it is presented and interpreted, serving as a tool for nation building and as a tourist attraction. Policies about conservation and use are influenced by these alternative and often contested meanings, while economic imperatives may demand that buildings generate revenue. Raffles Hotel illustrates the difficulties involved in managing and marketing colonial heritage and securing an acceptable balance between commercial and conservation objectives, with possibilities for confusion as a consequence of the combination of restoration, reconstruction and new building techniques employed.The case has a wider relevance which extends to other forms of built heritage around the world and highlights the dilemmas facing those making decisions about how to present the conserved past as a contemporary tourist space.     

中国高星级酒店业主与国际酒店管理集团的委托管理关系研究

本研究从委托管理视角,剖析中国酒店业主委托国际酒店管理集团管理的经营现状、动因及存在问题。研究结果表明：成功的委托管理是酒店业主与国际酒店管理集团管理方实力对等与利益平衡的结果。通过研究,本文构建了一个从酒店筹建到经营管理全过程、融合业主与管理方文化的共赢合作模式,以期为预防和化解国际酒店管理集团与中国业主合作中存在的矛盾提供新的思路。     

经济型酒店连锁集团微博营销内容研究

本文以2012年中国排名前10位的经济型酒店连锁集团微博为研究对象,采用内容分析法,研究微博营销在经济型酒店连锁集团中的应用现状,并探讨未来经济型酒店连锁集团微博营销的管理对策。研究发现,软文资讯在经济型酒店连锁集团微博中占最大比例,其次是促销推广、-＇2-＆宣传和客户维护。经济型酒店连锁集团微博营销总体上是“软”“硬”兼施,侧重于软营销。     

Hotel design in British Mandate Palestine: Modernism and the Zionist vision

From the early 1920s through the 1930s, an important yet forgotten avant-garde architectural phenomenon developed in the Zionist community of British Mandate Palestine. In cities and resort regions across the country, several dozen modernist hotels were built for a new type of visitor: the Zionist tourist. Often the most architecturally significant structures in their locales and designed by leading local architects educated in some of Europe's most progressive schools, these hotels were conceived along ideological lines and represented a synthesis of social requirements, cutting-edge aesthetics, and utopian national ideals. They responded to a complex mixture of sentiments, including European standards of modern comfort and the longing to remake Palestine, the historical homeland of the Jewish people, for a newly liberated, progressive nation. This article focuses on Jerusalem's most ambitious modernist hotel, the Eden Hotel, to evaluate how the architecture of tourism became a political and aesthetic tool in the promotion of Zionist Palestine.