赤峰市旅游市场定位与营销策略研究

本文对赤峰市旅游市场现状进行系统分析发现:该区旅游市场结构以国内旅游者占绝对优势;旅游者以中青年居多,其分布表现出时间上的高度集中性和空间上的近距离性,行为特征表现为休闲观光比重大、散客多、逗留时间短等。针对这些特征,笔者从空间定位与类型定位两方面对赤峰市旅游市场进行探讨,将区内客源市场细分,确立了三级客源市场,提出不仅要将目标市场定位在拥有双休日的中青年市场,同时应该关注6-9月份有闲暇时间的青少年市场、老年市场、学生市场和教师市场等。文章最后从产品策略、价格策略、形象策略和促销策略等四个方面进行了相应的营销策略研究,并将赤峰市的旅游产品从深度和广度上进行组合,设计出"八大旅游区"和"八条精品旅游线"。     

Chiefdoms and states in the Yuncheng Basin and the Chifeng region: A comparative analysis of settlement systems in North China

Regional settlement datasets for the Yuncheng Basin and the Chifeng region are re-analyzed for comparison so as to reconstruct differing patterns of community development at local and supra-local scales. A methodological implication of this reanalysis is that comparing settlement areas and surface artifact densities between projects requires special attention to how the data were recorded so as to put them on the same measurement scale. The analytical approaches originally taken to reconstructing community organization in the two regions, while differing in several respects, are shown to produce highly compatible results, permitting a comparison of the two trajectories with a sound empirical foundation. Neolithic settlement began much earlier in Chifeng, but rates of demographic and community growth were extremely slow. In Yuncheng, early village growth was much more dramatic. Multiple chiefly districts of modest size emerged in both regions, but those of Yuncheng, despite their shorter developmental trajectory, had substantially larger populations. Their central settlements, in particular, grew to be much larger than those in Chifeng and the special activities carried out at these centers differed between the two regions. A poorly understood, but not contemporaneous, demographic disruption punctuated both sequences. It was followed by the emergence of political integration on a much larger scale in the Yuncheng Basin, focused on a single settlement an order of magnitude larger than its predecessors. In Chifeng, regional population soared far beyond previous levels, but political integration remained persistently small in scale.     

内蒙古赤峰市上机房营子遗址发掘简报

上机房营子遗址位于内蒙古赤峰市松山区初头朗乡上机房营子村北约0.5公里处的山坡上,东南距初头朗乡6公里,距赤峰市约50公里(图一)。遗址位于阴河北岸的山坡上,海拔787米。2005年夏,为配合内蒙古赤峰市三座店水利枢纽工程建设,由内蒙古文物考古研究和吉林大学边疆考古研究中心联合对上机房营子遗址进行了抢救性发掘,并对石城址利用 GPS 全球定位系统进行了测绘和局