Madonna,Glamour and Politics: Nation Branding and Pop Concerts in the Promotion of Montenegro as an Elite Tourist Destination

Tourism is a strategically important industry for Montenegro, which especially since the restoration of its statehood in 2006, is utilized by the governing structures to enhance the country's economy and symbolic representation. Tourism also serves as a vehicle to depart from the socialist past, as a significant effort and money are invested in rebranding Montenegro as a Mediterranean tourist destination offering natural beauty, coastal folklore and “spectacular” entertainment and pop culture events. This article focuses on music events contributing to the development of “pop/rock tourism”. In the past few years, Montenegro has staged performances by some of today's biggest music stars and thus tries to boost Montenegro's image as an attractive and, above all, exclusive tourist destination in the Mediterranean. Their organization has been supported by the current political and economic elite with an aim to produce a prominent commercial effect but also to refurbish the state image on the international tourist market.     

Trafficking in Liquor,Trafficking in Heritage: Beer Branding as Heritage in Post‐apartheid South Africa

A burgeoning literature on post‐apartheid heritage configuration has largely overlooked the use of branding in the creation of heritage discourses in South Africa and the significance of liquor for national identity. This article brings these two concerns together through an examination of two heritage‐scapes—the SAB World of Beer and the SAB Newlands Brewery Heritage Centre—constructed by South African Breweries (SAB) in 1995. It suggests that the commercial construction of heritage as branding provided a vehicle for a powerful corporate capitalist narrative in the post‐apartheid rhetorical contestation over a desired path for the future. It also suggests that dissonance within and between these corporate visitors’ centres mirrored a wider uncertainty over the meaning of national identity in early post‐apartheid South Africa.