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Black male: Advertising and the cultural politics of masculinity 总被引:1,自引:0,他引:1
During the 1980s, men's bodies began to appear with increasing frequency in television, cinema and billboard advertising. The advertisers’ preferred image of masculinity has generally been young, white, able‐bodied and staunchly heterosexual. This paper explores a partial exception to these generalisations: Ogilvy & Mather's highly successful relaunch of the soft drink, Lucozade. By using selected images of black male bodies and their popular associations with sporting and sexual prowess, Lucozade was able to shake off its long‐established associations with sickness and convalescence, becoming a popular ‘in‐health’ drink with a revitalised and revitalising image. The paper places contemporary representations of black men in British advertising in relation to wider changes in attitudes towards gender, sexuality and ‘race’, arguing that the success of the Lucozade campaign depended not so much on general associations between sport and ‘race’, manliness and muscularity, as on the reader's (socially constructed) knowledge of the particular personalities represented. This assumed knowledge effectively suppresses the more threatening aspects of a stereotypically anonymous and rapacious black male sexuality, provoking desire without evoking dread. 相似文献
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We review evidence from human biology—paleopathological and isotopic paleodietary studies on ancient Maya skeletons—to assess the validity of ecological models of the Classic Maya collapse, in which elevated disease and deteriorating diet are commonly assumed. To be upheld, the health arguments of ecological models require that the Maya disease burden (1) was greater than that for many other societies and (2) increased over the span of occupation. The dietary argument requires (1) consistent change in diet from Preclassic and Early Classic Periods to the Terminal Classic and (2) increasing social divergence in diet. A correlation between diet and disease is necessary to link these arguments. Neither pathology nor isotopic data consistently support these criteria. Instead, it appears that local environmental and political factors created diversity in both disease burden and diet. In view of the human biological data, we are skeptical of ecological models as generalized explanations for the abandonment of Classic Maya sites in the southern lowlands. 相似文献
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K. Su J.‐P. Latham D. Pavlidis J. Xiang F. Fang P. Mostaghimi J. R. Percival C. C. Pain M. D. Jackson 《Geofluids》2015,15(4):592-607
Accurate simulation of multiphase flow in fractured porous media remains a challenge. An important problem is the representation of the discontinuous or near discontinuous behaviour of saturation in real geological formations. In the classical continuum approach, a refined mesh is required at the interface between fracture and porous media to capture the steep gradients in saturation and saturation‐dependent transport properties. This dramatically increases the computational load when large numbers of fractures are present in the numerical model. A discontinuous finite element method is reported here to model flow in fractured porous media. The governing multiphase porous media flow equations are solved in the adaptive mesh computational fluid dynamics code IC‐FERST on unstructured meshes. The method is based on a mixed control volume – discontinuous finite element formulation. This is combined with the PN+1DG‐PNDG element pair, which has discontinuous (order N+1) representation for velocity and discontinuous (order N) representation for pressure. A number of test cases are used to evaluate the method's ability to model fracture flow. The first is used to verify the performance of the element pair on structured and unstructured meshes of different resolution. Multiphase flow is then modelled in a range of idealised and simple fracture patterns. Solutions with sharp saturation fronts and computational economy in terms of mesh size are illustrated. 相似文献