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This article focuses on government policy aimed at the presentation of the nation abroad through cultural activities and its relation to national identity, external cultural policy. The methodological framework is offered by the discourse analysis of Wodak and the notion of identity of Laclau and Mouffe, treating policy as a discourse. A closer look is taken at the concept of cultural diplomacy and the closely related term nation branding. This article will show how the shift in paradigm also changes the role of ‘the other’ in the construction of national identity and how this influences the role of the arts in international cultural policy.  相似文献   
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This study shows how control over delicately balanced supply chains from raw material to the final product shifted from one national industry to another. By 1920, Dutch cinchona producers and quinine manufacturers dominated the international cartel that controlled the worldwide production and distribution of quinine (an antimalarial), quinine sulphate (a semi-finished product) and cinchona (the raw material). Twenty years earlier, however, this cartel had been controlled by the German pharmaceutical industry. How can we understand the shift of power in the world’s first pharmaceutical cartel? We argue that the internal shift of power was largely the result of the following three factors: a global industrial laboratory revolution; the vertical integration of a transoceanic network of cinchona producers, quinine manufacturers, (colonial) scientists and state officials across the Dutch Empire; and Germany’s economic isolation during the First World War.  相似文献   
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