Film policy in Japan – an isolated species on the verge of extinction?

This article examines changes of the place that film has occupied in the public policy of the Japanese government, including not only cultural policy per se, but also industrial and economic policy. After describing some of the distinctive features of the Japanese film market, this paper discusses the inadequate basis of the government’s cultural policy for film. Film in recent years has received some attention as an industry with export potential, particularly with the rise of ‘Cool Japan’, the policy of promoting Japanese culture abroad as a tool for economic and diplomatic aims. In the chequered history of economic growth strategies and nation branding of recent years, the film industry has had some good news but received no serious attention either as a sector with economic significance or as a form of national culture.     

AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN

This paper attempts to distinguish the different meanings of “audience development” and “social inclusion” – two areas receiving increasing attention in British cultural policy – by discussing their overlap and close relation to “access”. These policy areas are fraught with inherent contradictions when examined in the light of sociological theories on culture. Consumption skills, the level of which is determined socio‐economically, and the function of culture for distinction suggest problems and paradoxes for audience development and social inclusion. Discussion on representation in culture, which can work to institutionalise inequality, also leads to a call for a “target‐driven” approach to these areas. This would be fundamentally different from the dominant “product‐led” approach that tries to leave the core product intact whilst making changes in presentation. To become truly inclusive is a most formidable challenge for cultural organisations as it inevitably brings them into a wholesale review of their core products.     

The artist’s resale right revisited: a new perspective

This paper revisits the debate concerning the legal provisions of the artist’s resale right with the aim of providing some new perspectives. Using recently released empirical studies, the paper argues that while resale right payments may be concentrated on established artists in value terms, small amounts will be paid to a large number of relatively unknown artists, particularly in the European market where lower value transactions are large in number. By drawing on the non‐economic literature on pricing art in the primary art market, the paper suggests the rationales of the resale right, often seen as invalid in the past, may actually be valid. Art dealers will be faced with complex economic impacts as the resale right is legislated.     

Are the global media and entertainment conglomerates having an impact on cultural diversity? A critical assessment of the argument in the case of the film industry

This paper critically examines the dominant discourse on the global media and its impact on cultural diversity. The term cultural diversity suffers from the lack of good definition and criteria to assess its degree and change over time in specific markets. The paper also argues from an economic perspective that the distinctive economic features of the film business has led to market concentration, which, however, is ‘natural’ and does not trigger the application of competition law to rectify it. A particular problem is the assumed link between the market structure and its performance, which is not definitively supported by theory or empirical research. It is argued that the discussion in the media and entertainment studies literature is sometimes based on flawed reasoning and insufficient evidence. It is suggested that we start with the important discussion on what state of cultural diversity cultural policy should strive to achieve.     

Introduction: film policy in a globalised cultural economy

This special issue on ‘Film Policy in a Globalised Cultural Economy’ is devoted to the changing economic and technological context in which filmmaking occurs, the policy responses that these changes have generated and their consequences for the pursuit of cultural objectives. The issue offers discussions of the general economic, technological and political shifts shaping the global film industry as well as case-studies examining the specific policies adopted by different states. While these indicate how governments have been obliged to respond to the economic and technological changes wrought by globalisation they also highlight the variations in approach to film policy and the continuation of tensions between economic and cultural, and public and private, objectives.