The political impact of the European Capital of Culture: ‘Maribor 2012 gave us the power to change the regime’

The European Capital of Culture (ECoC) is a cultural political initiative of the European Union and is perceived as one of the most prestigious events in the community. Existing studies have neglected the political effects of hosting ECoC in terms of engendering regime change in host cities. The present study therefore tries to fill this gap and demonstrates how the cultural policy of Maribor 2012, including its implementation, impacted on local citizens’ communication and political activities and contributed to regime change in the city at the end of the cultural year. The paper employed document analysis, participant observation of all the main processes of ECoC Maribor 2012 and in-depth interviews with management, programme organisers, cultural operators and participants. It shows that through the empowerment of local citizens by means of bottom-up initiatives in the effective planning and implementation of ECoC, they challenged the regime and neoliberal system of Maribor.