How Not to Run a Political Campaign: The Failure of the Unionist Free Traders 1903–6*

In 1903, Joseph Chamberlain launched a campaign aimed at the economic and political union of portions of the British empire behind a system of tariffs. The attack on Britain's 60‐year‐old system of free trade led to a polarising of opinion and sparked fierce controversy in the political sphere. It also shattered the unity of the Unionist Party, dividing it into three factions. One faction supported Chamberlain's policy, a second a more moderate policy proposed by party leader, Arthur Balfour, and a third – the smallest – the fiscal status quo. This article concerns this last faction, its motivations, actions and effectiveness. It argues that its concern with parliamentary alliances and methods, rather than the mass campaigns that were launched by its fellow opponents of Chamberlain, not only meant it was always bound to fail in its objectives, but made the problems of the Unionist Party far worse than they might otherwise have been. It concludes that the main reason why it failed to stop, or even delay Chamberlain's domination of the Unionist Party, not to mention suffering serious electoral losses, was largely due to its own incompetence in failing to grasp the new reality of mass politics and the need for new political approaches to deal with it.