The Political Importance of Provincial Newspapers, 1903-1945: The Rowntrees and the Liberal Press

This article argues that the political importance of provincialnewspapers run by the Rowntree family in the Liberal cause declinedbetween 1903 and 1945. This decline is identified in changingattitudes to the funding of newspapers, and in the reasons forthose changes. Before the Second World War the Rowntrees consideredsubsidies to provincial newspapers vital, to keep the pressat the forefront of partisan campaigning, until at last it beganto pay its way. Yet such newspapers' eventually strong financescontrasted with their political weakness, as they appeared helplessto prevent the Liberal Party's electoral decline. After 1945the Rowntrees, in contrast to their earlier strategy, no longerconsidered the funding of newspapers a priority. Instead, theytargeted money directly at the strengthening of the LiberalParty, both in Parliament and in the party organization, insteadof at the press. This switch of strategy was the earliest exampleof a wider Liberal emphasis, from the 1940s, on improving parliamentaryrecruitment and party organization. The fading political importanceof the Rowntrees' newspapers and of the wider Liberal presswould lead to loss-making Liberal papers closing, while survivingones ceased to support the Liberal Party. Instead, the Liberalscame to depend on television and community politics.     

The Labour government and the battle for public opinion in the 1975 referendum on the European Community

An upsurge of historical research in this century has assessed various campaigns that promoted European Community (EC) membership to the British people. This article, concentrating on the Labour government’s approach to the 1975 referendum on the EC, uses sources such as official records at The National Archives and political papers of some of the key agents; these sources have hitherto been underused for investigating public opinion-related activities on Europe in 1975. Although acknowledging that the interpretation of a government-controlled referendum applies up to a point, the article emphasises, as its key theme, the government’s difficulties in controlling events during the campaign itself. Despite having much support from newspapers, the government often had difficult relations with the mass media as a whole, and the article challenges the belief that it was effective here. This article also contests the idea that the campaign made much impression on the public. These findings further apply to other campaigns on the EC in the 1960s and 1970s and potentially in contemporary British politics.