Consuming Ethics: Articulating the Subjects and Spaces of Ethical Consumption

Geography's debates about how to maintain a sense of morally responsible action often emphasise the problematic nature of caring at a distance, and take for granted particular kinds of moral selfhood in which responsibility is bound into notions of human agency that emphasise knowledge and recognition. Taking commodity consumption as a field in which the ethics, morality, and politics of responsibility has been problematised, we argue that existing research on consumption fails to register the full complexity of the practices, motivations and mechanisms through which the working-up of moral selves is undertaken in relation to consumption practices. Rather than assuming that ethical decision‐making works through the rational calculation of obligations, we conceptualise the emergence of ethical consumption as ways in which everyday practical moral dispositions are re‐articulated by policies, campaigns and practices that enlist ordinary people into broader projects of social change. Ethical consumption, then, involves both a governing of consumption and a governing of the consuming self. Using the example of Traidcraft , we present a detailed examination of one particular context in which self‐consciously ethical consumption is mediated, suggesting that ethical consumption can be understood as opening up ethical and political considerations in new combinations. We therefore argue for the importance of the growth of ethical consumption as a new terrain of political action, while also emphasising the grounds upon which ethical consumption can be opened up to normative critique.     

The Electoral Politics of Economic Reform in Australia: The 1998 Election

Like many other advanced industrial democracies, Australia has experienced major and ongoing economic reform over the last two decades, the pace of which has, if anything, increased since the election of the Liberal‐National government in 1996. These developments have led to a growing sense of economic insecurity among many voters. Many of these concerns were focused on the 1998 election, when the Liberal‐National Coalition advocated the introduction of a goods and services tax. This paper uses the 1998 Australian Election Study (AES) survey to examine the impact of economic evaluations, economic insecurity and economic issues on voting in the election. The results demonstrate the existence of widespread economic concerns across the electorate, but that the Coalition gained a marginal electoral advantage on the tax reform issue. Economic issues were also a cause of defection to the new One Nation Party, although further analysis reveals that its support was motivated more by race and ethnic concerns than by economic discontent.