Consumption,exclusion and emotion: The social geographies of shopping

In recent years, a productive dialogue has developed between retail geographers and those social geographers concerned with the spatiality of consumption. This has resulted in a series of accounts of shopping that emphasize notions of consumer creativity. Nonetheless, this paper argues that many of these have struggled to reconcile the meaning of shopping with an understanding of the material parameters within which consumers operate. Recognizing that this tendency has distracted from the socio-spatial inequalities evident in retailing, the paper examines how shopping rituals are embedded in social relations that discourage particular shoppers from visiting certain retail locations. Drawing on extensive and intensive data derived in Coventry (UK), the paper questions the extent to which this geography of exclusion is the product of constraint, arguing that shopping is shaped by a more complex spatiality of inclusion and (self-) exclusion. Accordingly, the paper makes the case for a social geography of shopping that pays careful attention to the emotionally laden transactions played out in particular settings.     

“Doing” Agency: Introductory Remarks on Methodology

As a theory of social reproduction, agency provides an attractive framework for understanding how material culture relates to everyday social action, to long-standing cultural institutions, and to wholesale culture change. What remains under-explored in archaeology is the question of how to proceed in linking observable material patterning to the agency of ancient social reproduction and how to understand the role of material culture in this dynamic process. This introduction (to this and the next issue of JAMT (Journal of Archaeological Method and Theory)) explores why there is a need for archaeology to develop explicitly articulated “middle range interpretive methodologies” that are appropriate for agency-oriented research in the past.