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连玲玲 《Frontiers of History in China》2009,4(3):358-389
Following the Industrial Revolution in Europe and America, the market was flooded with manufacturing goods. To promote sales,
the department store that stressed a “low profit, high volume” model appeared in Shanghai. Sellers lowered prices to encourage
purchases, and used rapid and high volume turnover to make up for lower profits. To speed up turnover, department stores invented
various devices to increase sales, including intensive media advertising, open and comfortable store spaces, and free and
attentive services. The new sales philosophy and tactics not only brought about a breakthrough in the retailing, but also
reshaped consumer life and urban culture. The Shanghai department store evinced the social and cultural meaning of consumption
in its building and inner design, its application of new technology, and its promotional activities and products display.
A consumer lifestyle centering on the department store also remolded the Shanghai society.
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Translated by Yang Kai-chien from Lishi Yanjiu 历史研究 (Historical Research), 2008, (5): 76–93 相似文献
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