Marketing health education: advertising margarine and visualising health in Britain from 1964–c.2000

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever’s Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertising employed chronic disease prevention as a selling tool. This article assesses how the post-war environment gave rise to new ways of visually advertising food, and how these promoted innovative visualisations of food, the body and their interactions with health.     

Eye in the sky: visual geographies and emotional topographies of First World War airmen

Although the First World War highlighted human vulnerability through the terrors of a mechanised warfare ravaging the male body in new ways, it also fostered moments of intimacy and tenderness that privileged commonality, mutuality, and generosity, and encouraged friendship and comradeship as cornerstones of martial masculinities. This article explores such intimacies through analysis of letters and diaries written by British Royal Flying Corps airmen during combat on the Western Front. Informed by history of emotions approaches, I discuss the ways the sensual geographies of aerial combat and their promise of mastery and expanded vision shaped the emotional topographies of airmen’s combat lives. Following Santanu Das’s scholarship on the claustrophobic haptic geographies of trench warfare, this article addresses the following question: If the claustrophobia of the trenches and the impoverishment of visual experience facilitated certain geographies of senses that shaped male intimacies, what might similar emotional terrains look like for airmen exposed to more expansive visual practices?     

Red Aesthetics,Intermediality and the Use of Posters in Chinese Cinema after 1949

Abstract

This article focuses on the aesthetic and affective techniques of saturation through which posters legitimated the Party-State in Mao’s China by closing the gap between everyday experience and political ideology. Propaganda posters were designed to put into practice the principle of unity, as conceptualised by Mao Zedong. The argument posits that while the “poster” is normally a printed edition of a painting or design intended for mass distribution in this way, the term may fairly be deployed to capture other cultural objects that function as “posters”, in that they provide public, political information that expresses or constructs a political self in aesthetic form. This approach requires a metonymic understanding of a visual field in which cultural objects are interrelated and mutually reinforcing. The essay draws on recent in-depth interviews with poster artists of the 1960s and 1970s.     

Washing urban water: diplomacy in environmental art in the Bronx,New York City

Lillian Ball's art project WATERWASH creates a new ecological imaginary in the South Bronx. Building on a tradition of ‘maintenance art’, the work exhibits the power of soil, plants and microorganisms to clean water – in effect maintaining urban water. An overarching goal of WATERWASH is to educate local people about the metabolism of urban water, causes of river pollution, and to familiarize them with the capacity of soil and plants to respond to that problem. As part of its creation, the project provided diverse groups of people with opportunities to participate, including a group of Bronx youth who assisted in planting the wetland. Several of these apprentices will be involved in future monitoring of the effectiveness of the wetland in mitigating parking lot runoff. I use Isabelle Stengers' notion of ‘diplomacy’ to interrogate the efforts of the artist in negotiating and creating an occasion in which people with divergent interests can both recognize and maintain the relationships of care that sustain them. In effect, this effort extends the feminist discourse of maintenance work to include that undertaken by the ‘other-than-human’.     

Rejuvenation after encounters between different artistic forms: a synopsis of studies of indigenization of Christian art in China

Religion and art are symbiotic. The ecumenical propagation of Christianity inherently entails a mission of indigenization. Since it spread to China, Christianity has produced many renovated art forms which combined indigenization and local artistic expression on the one hand, with original religious notions and Western art on the other. This article reviews Chinese scholarship on the indigenization of Christianity in modern China and emphasizes that the renovated Chinese architecture, music, and fine art, after integrating with religious ideas and techniques, largely promoted the modern transformation and rejuvenation of traditional Chinese art.     

Rock Art Conservation and Tourism

Rock art conservation has developed hand-in-hand with the increased pace of tourism, yet the two activities tend to remain in opposing camps. Policies and guidelines have been developed for cultural heritage and cultural tourism and there is a widely accepted range of principles in place, but a theory of sustainable rock art tourism is only in its infancy. To mature, the discipline needs research into the interaction of key elements that affect the long-term conservation of frequently visited rock paintings and engravings in their original setting, as well as consideration of social and economic factors that drive tourism and the public interest in rock art.     

Neolithic rock art in context: Landscape history and the transition to agriculture in Mediterranean Spain

Rock art is one of the most salient features of Neolithic societies in eastern Spain and an explicit form of landscape history. This paper summarizes current debates of Mediterranean rock art chronology and interpretation and explores the contextual differences in two areas of Neolithic settlement with rock art: the Canyoles Valley (Valencia) and the Alcoi Basin (Alicante). Large-scale survey of the Canyoles Valley resulted in a clearer understanding of agricultural land use during the Neolithic that contrasts with evidence from the Alcoi Basin. By analyzing Neolithic rock art in its archaeological context, we discuss the significance and limitations of rock art analysis for understanding and characterizing landscape histories and the transition to agriculture in the region.     

柯九思墨竹艺术论

本文介绍了元代中期墨竹画家柯九思的绘画艺术，并就其艺术师承、绘画风格以及与同期画家墨竹风格的比较进行了分析，对柯氏的艺术风貌作了较为全面系统的评介。     

南京堂子街太平天国山水画考辨

南京堂子街太平天国壁画中有四幅重要的山水画已经相关专家考释并命名。但根据壁画内容及对画中地点的考证,现有命名方式的合理性遭到质疑。对金陵图咏进行脉络梳理之后可发现这四幅山水画的原形应为清乾隆至同治间《金陵四十八景》中的四幅。太平天国壁画历来有为政治、军事服务的传统,故军事因素应是对金陵四十八景中四景的选取原则。     

Avorio d'ogni ragione: the supply of elephant ivory to northern Europe in the Gothic era

This article accounts for the hitherto unexplained increase in the availability of ivory in mid-thirteenth-century France through an alteration in the medieval trade routes that brought elephant tusks from Africa to northern Europe. A newly-opened passage through the Straits of Gibraltar allowed a small amount of luxury goods to be shipped together with bulk materials necessary to the flourishing textile industries of northern Europe.