大型主题活动的富矿效应

大型主题活动是一座富矿,一些预测数据表明,大型主题活动蕴涵着显的经济和社会价值。分析这些数据,可为旅游业应对将面临的机遇和挑战提供借鉴。     

试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。     

旅游地市行政地名命名的思考--以徽州-黄山市为例

本旨在探讨旅游地市行政地名命名的原则性问题,以徽州—黄山市名取舍为例,着重提出、阐说定位功能、化底蕴、信息含量、资源观念等命名要素。     

‘Islands within Islands?’ The Maldivian resort,between segregation and integration

Abstract

The Maldives resort islands are a type of tourist enclave subject to a dual form of borderization. The islands have an external border that coincides with each island’s coastline and with the limits of the private property of the resort; this border regulates the movement of tourists and locals. The islands also have an internal border that separates the outer edge of the island from the inner edge. The outer edge, which is supposed to represent the perfect landscape of the ‘tropical island,’ houses all of the tourist facilities, while the interior contains the structures dedicated to the metabolic activities of the resort. The frontline staff members and the tourists share the ‘dreamscape’ of the outer edge, whereas the maintenance workers live in the secluded space inside the island, where they are typically hidden from the sight of tourists by high walls, and their movement is usually restricted from staff designated areas to their location of work. For maintenance workers, these spaces, necessarily limited due to the small size of the coral islands, risk becoming ‘islands within islands.’ Recently, the Maldivian government has begun to promote projects and initiatives in support of territorial integration between the resorts and communities of neighboring islands. Thus, the outer limits of the resort islands are, today, more porous. Their internal borders, in contrast, remain very difficult to cross.     

A HISTORIC NEIGHBOURHOOD AS ARTS SPACE: THE LITTLE INDIA EXPERIENCE

Many cities around the world are redeveloping their neighbourhoods as arts and cultural precincts. Urban industrial zones and lower‐income residential areas have taken on new life as arts neighbourhoods in a bid to attract high‐yield visitors, propel their creative industry and brand themselves as attractive to investors and residents. This article has two aims. Conceptually it explores the notion of arts urbanization – the creation of arts spaces in cities and the socio‐spatial dynamics which they embody. Empirically, the concept is tested using the case of Singapore's Arts Housing Scheme. Under this scheme, historic ethnic precincts take on new roles as arts and creative belts. While the scheme has yielded some success by way of fostering spaces of identity and inspiration for artists, it has also generated social concerns and spatial challenges. Singapore's Little India offers an empirical setting to explore this concept. The paper argues that geography matters to the arts and that arts‐led urbanization creates distinct spatial configurations in cities. For this reason, a greater understanding of and research into arts neighbourhoods and their socio‐spatial dynamics are essential if we are to aspire to sustainable and sensitive development of cities and their creative communities.     

旅游体验前后日常环境行为对具体地点环境行为的影响——以大学生黄山旅游体验为例

明确日常生活中与旅游情境下环境责任行为之间的关系对于推进个体环境责任行为具有重要意义。将黄山旅游体验操作化为体验经历，以同一批次黄山旅游者游前、游后的环境责任行为调查数据为基础，运用Smart PLS软件，基于最小二乘法，对游前和游后的日常环境责任行为对具体地点环境责任行为之间的影响关系进行检验。研究结果表明：①游前和游后数据均显示，日常环境责任行为不同维度均部分影响具体地点环境责任行为，但影响有限。②行为之间相似性越高，越容易产生影响。③旅游体验后的日常环境责任行为对具体地点环境责任行为的影响略大于游前两者之间的影响，旅游体验可能会增强行为之间的正向影响。     

铁路交通流视角下中原城市群城市体系演变：基于城市中心性与中介性的分析

城市体系研究主要关注城市的节点性与城际关系两个方面，而城市网络研究将这两个关键要素统一起来，为进一步探讨此问题提供了新的思路。通过城际联系的视角，本文从城市的“中心性”和“中介性”两个维度来重新定义城市的节点地位。基于此，研究分析了铁路交通流视角下近十年来中原城市群城市体系整体和局部的结构变化，试图提供一种网络视角下城市体系演变的不同图景。研究发现：①城市中心性和中介性呈现出截然相反的变化趋势；②高中介性的门户城市更易提升自身地位；③城市中心性的层级结构愈发显著，而中介性更加扁平。在一体化建设的背景下，研究讨论了中原城市群城际体系演变的特征与问题。     

基于腾讯迁徙数据的中国“春运”城市间人口流动空间格局

“腾讯迁徙”大数据基于位置服务，实时、动态、完整、系统地描述了用户日常出行活动的轨迹。通过采集“腾讯迁徙”数据平台中2018年春运期间中国346个地级及以上城市之间的逐日人口流动数据，分“节前、节中、节后”3个时间段，利用复杂网络分析方法，从人口流动的集散层级、集散体系分层集聚特征、人口流动空间格局、网络空间特征等角度分析各时间段城市间的人口流动特征与空间格局。结果表明，腾讯迁徙大数据直观地揭示了春运期间中国城市间人口流动空间格局，3个时段人口的净流入均呈现十字形骨架支撑的菱形分布，人流集散中心主要集中在京津冀、长三角、珠三角和成渝4大城市群，与城市等级有较强的一致性。人口流动集散体系呈明显的分层集聚，城市行政级别的高低与人口流动影响力存在一定的正相关关系，大部分城市人口流动处于“相对平衡”状态。人口流动网络呈现东密西疏的分布特征和东部并联、西部串联的网络关联特征。人口流动网络局部具有较明显的“社区”结构特征，聚为3个大区级、5个跨区域级和1个地区级社区。     

The World Map as an Emblem: Abraham Ortelius and the Stoic Contemplation

Although the close association of word and image in medieval cartography is widely acknowledged, the significance of the relationship after the rediscovery of Ptolemy's Geography and throughout the Renaissance has been overlooked, despite Abraham Ortelius's choice of the term ‘Reader’ for users of the Theatrum orbis terrarum (1570). In this paper, the map of the world, which (as in Ptolemy's Geography) opens Ortelius's Theatrum, is analysed to show how Ortelius's concept of space was very different from Ptolemy's. Attention is drawn to the content of the texts on the map, to Ortelius's notion of geography as the eye of history, and to the importance in the Renaissance of the emblem as a conceit, or device, in the system of acquisition and transmission of knowledge. As in emblems, the words on Ortelius's map are not there to explain or to comment on what is seen but to give the image meaning; the purpose of the map is to invite contemplation of God's world. The map is contradictory, however; for Ortelius's accurate and up‐to‐date presentation of the physical world is qualified by a verbal statement that the world is ‘nothing’, a mere pinpoint in the immensity of the universe. It is concluded that Ortelius was not a geographer in the same way Ptolemy was, and that Ortelius was using geography as a philosopher and his world map as an illustration of his moral and religious thinking.     

Selling bubbles at sea: pleasurable enclosure or unwanted confinement?

ABSTRACT

The insularity of super-sized cruise ships is simultaneously part of their appeal and a problem. Seagoing tourism enclaves offer a world of fantasy, consumption, familiarity, and diversion. However, problems encountered by passengers with respect to seasickness, boredom, and a sense of entrapment are noted within a range of publications. Selling the desirable aspects of cruise-ship enclosure co-exists with attempts to address the unease, discomfort, and uncertainty associated with bounded domains. These two currents, to use a nautical metaphor, characterize – or steer – the way in which shipboard experiences are sold to passengers. The concept of place marketing can be related to the thrust of the currents. Place marketing has been widely addressed in relation to urban and rural areas but not tourism enclaves such as cruise ships. The insular cruise-ship environment – a contained, consumption-driven place – is sold to (prospective) passengers in different ways. Those who study place marketing have yet to address dissimilar, but complementary, promotional messages (or currents) that are used to sell resort-style environments. Commercial imperatives explain the actions of cruise-ship companies with respect to selling the enclosed nature of their vessels, especially to North American consumers. The way in which place marketers manage place-based images – a response to intensified intercity or inter-town competition – mirrors the careful management of the promotion of shipboard spaces, often a response to intense competition within the cruise industry and part of initiatives designed to attract first-time passengers. This study addresses a research question: How are different but congruous promotional messages deployed as part of efforts to sell shipboard spaces?