COVID-19 is expanding global consciousness and the sustainability of travel and tourism

Abstract

The sustainable development model has largely failed to address the social and environmental challenges of the 21^st century. True sustainability will only occur when it is valued as a part of the taken-for-granted daily life of individuals and cultures across the globe. This has not yet happened because humanity has not evolved a global consciousness quickly enough to match the global advances in telecommunications and transportation technologies that have created a socially and economically ever-shrinking planet. Travel and tourism contributes to the expansion of global consciousness, although only in a haphazard and unintentional manner. The COVID-19 pandemic is a result of planetary time-space compression and is forcing an expansion in human consciousness that will make humankind better able to address global problems. There will still be considerable diversity on the planet, as now, but the pandemic will stimulate growing numbers of people, businesses and governments to adopt new ways of thinking, behaving and operating that are more closely aligned with the goals of sustainable development. This could be further enhanced if travel and tourism were to adopt the expansion and awakening of global conscious as a fundamental and transformational value in the products and experiences that it offers.     

‘The white woman's burden’ – the racialized,gendered politics of volunteer tourism

Talking about race in volunteer tourism is like breaking a taboo. By critically exploring the racialized and gendered politics of volunteer tourism from the perspective of the ‘white savior complex,’ we seek to open new avenues of discussion to break this silence. We employ a postcolonial feminist theoretical framework to analyze volunteer tourism. The meanings, practices, and policies of volunteer tourism development are informed by the racialized, gendered logics of colonial thought. If older colonial logics were predominantly masculinist, it considers the largely (white) women participants in contemporary volunteer tourism as a window onto current transformations in historic racialized and gendered logics. Colonial logics and discourses have shifted over time, from the erstwhile ‘civilizing mission’ to the subsequent mandate for development to contemporary depoliticized social causes such as ‘saving the environment.’ Volunteer tourism is an exemplar of this third discourse, as global North volunteer tourists, through their depoliticized logic of ‘saving’ and ‘helping’ the less fortunate others in the global South, inherits such distinctions and reproduces them further. Given the predominance of young white women in contemporary volunteer tourism, beyond these continuities, we also point to compelling shifts in this logic from the masculinism of historic colonial processes. We also highlight the religious dimension, how Christian ideologies which were so central to formal colonial processes continue to play an important role in volunteer tourism today. Future studies on volunteer tourism need to examine its emergence, growth, and popularity (with young white women in particular) from the perspective of historic and ongoing power relations having to do with race and racialized gender, which will enable a critical conversation on volunteer tourism that adds significantly to our knowledge of contemporary neo-colonial processes and their gendered dynamics.     

Performance and visitors’ perception of authenticity in eco-cultural tourism

ABSTRACT

With the increasing commodification of cultural heritage induced by tourism development, the perception of a ‘real’ travel experience often depends on what is defined as authentic, original and local. Visitors are becoming increasingly concerned about the authenticity of eco-cultural tourism practices when they visit culturally and environmentally remote regions. The purpose of this study is to examine the role performance plays in visitors' perception of authenticity of eco-cultural tourism experiences. Various theoretical foundations and aspects of visitors' perceptions of authenticity in cultural heritage tourism are considered. A grounded theory approach based on in-depth semi-structured interviews with several categories of visitors including 25 clients from two eco-tours in South and Central Kazakhstan and 29 Free Independent Travellers (FITs) was adopted to identify visitors' perception of authenticity of various aspects of their tourism experiences and the attributes of the visitors' performative aspects of their travels. Results reveal that the performative aspects contributing to the perceived authenticity of the visitors' eco-cultural experiences are spontaneous, existential and reciprocal relationships with their hosts in intimate tourism encounters. The findings contribute to literature regarding authenticity and cultural heritage tourism by exploring new directions in which to apply the concept of authenticity in eco-cultural tourism experiences and by theorising the link between performance-based touristic space and the perception of authenticity. This space becomes a basis for interaction and social exchange within the host–guest relationship.     

Modeling the state of agritourism in the Malopolska region of Poland

ABSTRACT

The Malopolska region of Poland is highly representative of the current state of agritourism in Poland. The level of agritourism services in this region is very high relative to the national average, the result of environmental and cultural values being incorporated into social and economic development practices. Based on evidence from 1259 agritourism-oriented farms collected from municipal and regional government bureaus, web-published data, and survey data from 575 farm owners in the Malopolska, this paper analyzes the spatial distribution of such farms and the relationship between agritourism and ‘regular’ rural tourism. The Malopolska Voivodeship is strongly diversified in terms of agritourism development. The largest number of agritourism farms is in mountain, piedmont, and upland areas. Research has shown that agritourism is pursued by farmers who own small farms and produce food only for their own use. However, 60% of agritourism farms were found not to engage in any agricultural production. The research also identified basic tendencies of agritourism development in the region. The following basic trends were observed – a shift from agritourism to rural tourism, an increase in the number of agritourist farms offering 10 or more beds, and an expanded service offering – yielding a targeted offering for a specific customer and an increase in the quality of services. This indicates that agritourism owners engaging in this form of business are investing to create more usable space for tourists. The authors’ findings and conclusions also cover the concept of a functional model of agritourism in the Malopolska region. This model shows the relationship between environmental value and the nature of agricultural production and type of tourism in rural areas as well as the diversity of tourist offerings. The model also shows the transition from agriculture and its close relative, agritourism, to regular tourism in rural areas.     

Beyond the everyday? Rethinking place meanings in tourism

ABSTRACT

Existing tourism scholarship on place meanings seems to retain an underlying assumption of a contradiction between tourist places and the mundane world. In contrast, this paper contends that the production of the meanings of tourist places is also closely related to everyday life. To make its case, it interrogates the creation of meanings of two scenic sites of Tianya Haijiao and Nanshan in Sanya, a famous coastal destination in southern China. Although both scenic sites have been recently developed, their significance stems from historical and cultural meanings in traditional Chinese culture, which are frequently communicated in people's daily conversations and practices. Besides, the meanings of the tourist sites are neither fixed by legitimate discourses nor dominated by tourism publicity; they are continuously shaped by wider socio-spatial events in mundane societies and re-interpreted through tourism mobilities in accordance with tourists’ everyday concerns. This paper echoes the ‘new mobilities turn’ in tourism studies and contributes to the discussions of the mundaneness of tourist places.     

Residents' attitudes toward ethnic neighborhood tourism (ENT): perspectives of ethnicity and empowerment

ABSTRACT

Ethnic neighborhood tourism (ENT) has the potential to not only alter the identity of the ethnic landscape but to also influence the distribution of power and economic benefits from tourism between ethnic groups. Such unequal distribution may foster divergent attitudes toward tourism between minority residents whose culture is at the center of ENT and those of the majority population whose cultural heritage is being overshadowed. With this in mind, this study compared the relationship between Japanese and Brazilian residents’ perceived empowerment from tourism and their attitudes toward tourism development in the ENT destination of Oizumi, Japan. Results revealed that even though the Brazilians perceived themselves to be more psychologically and socially empowered from ENT, the perceptions of empowerment among the Japanese were slightly better predictors of support for tourism and Japanese residents’ perceptions of tourism's contributions within the community. The findings suggest the importance of sociocultural determinants of resident attitudes especially among those who do not perceive economic benefits from tourism. The study also indicates the appropriateness of combining social exchange theory with more holistic theories to capture the complexities influencing resident attitudes toward tourism.     

Tourism planning and place making: place-making or placemaking?

ABSTRACT

Tourism destination planning and marketing are fundamentally place making actions intended to shape the image and imageability of a place. Place making is an innate human behavior, ranging from the organic and unplanned actions of individuals, defined here as ‘place-making,’ to planned and intentional global theming by governments and tourism authorities, defined here as ‘placemaking.’ Place-making and placemaking are ends on a continuum of options, with most places have a mix of local and global elements. These elements also range from the tangible (base in urban design) to the intangible (peoplescapes and imaginations). The tools of place making are essentially the same for both organic place-making and planned placemaking, but the intentions and outcomes can vary enormously. Tourism development, as an economic activity, almost always has a neoliberal planned placemaking agenda. Organic place-making emerges through individual agency, which if allowed to proceed, will make its imprint even in a heavily master planned tourism landscape. An understanding of place-making and placemaking gives insight into research questions on the political economy of tourism and the roles of hosts and guest in co-producing tourism places. Examining the elements of place making in a tourism landscape can more clearly identify how different worldview perspectives have contribute over time to the making of tourism places, and thereby assist in planning for the future development of destination communities.     

The aeromobile tourist gaze: understanding tourism ‘from above’

ABSTRACT

While the impact of aeromobility on the growth of tourism and its destinations is well documented, the role of aeromobility in the process of experiencing and shaping place with specific regard to tourist destinations has received little attention from scholars. With the growth of commercial aviation and the increasingly mundane nature of the experience within mass tourism, I draw attention to the touristic experience of flying as the activity beyond its role in arriving at the destination. After a brief review of the genealogy of aeromobility and tourism, I reflect on examples of tourist aeromobility in Cape Town, South Africa in order to theorise the aeromobile tourist gaze. This paper analyses mobile testimonies from online travel reviews from airborne tourists performing helicopter ‘flips’ over Cape Town. Results highlight the need to focus on flying as tourism itself while they illustrate the role it plays in the aeromobile tourist gaze, a unique perspective and experience of the tourism destination as ‘tourism from above’ that emerges from the touristic dimensions of flight including the destination, the flying device and flight route. The findings underscore the role of flying-as-tourism. The aeromobile tourist gaze thus spectacularises the destination and disrupts the relationship between tourists and place.