国外社会化媒体在旅游业中的应用研究进展及启示

随着信息技术在旅游业中的广泛应用,新技术和新应用对旅游业的发展产生了深远影响,并促使旅游研究范式发生转变。基于社会化媒体与旅游业紧密结合的现实,通过对国外社会化媒体和旅游相关研究进行梳理,从社会化媒体概念界定、社会化媒体类型划分、社会化媒体对旅游主客体的影响、社会化媒体在旅游业中的应用四个方面进行了归纳和综述。研究发现,目前国外关于社会化媒体与旅游的相关研究处于快速发展阶段;社会化媒体对旅游业的多方面深刻影响也逐渐被学者认识,但是研究的广度和深度还有待加强。最后,从基础理论和实际应用角度提出相关的研究启示。     

替代抑或补充:网上购物与传统购物出行的关系研究

有关网上购物与传统购物的关系问题是当前电子商务领域的研究热点之一,但研究结论还不尽一致。许多人认为网上购物将替代传统购物方式,但是也有其他的观点表明应是一种促进或者补充的关系,甚至有人觉得这种影响是很小的。本文通过对大学生购书行为的调查,采用统计方法分析了网上购物对传统购物出行的影响作用。结果表明:总体上,网上购物对消费者传统购物出行的影响并不显著,网上购物还只是作为消费者原有购物出行的一种补充方式,并不会对大多数消费者的传统出行频率和出行距离造成明显的影响。一方面,网上信息浏览和网上购物对传统日常购物出行的影响主要表现为消费者日常出行频率和距离的缩减以及多目的出行频率的上升。另一方面,网上行为可能使消费者非日常出行频率增加,单次出行距离增长。总之,网上购物与传统购物出行的关系并不是简单的替代或者补充,而是要复杂地多。     

基于归属感及价值感视角的用户参与影响研究——以在线旅游社区为例

近年来关于用户参与的研究大受欢迎,但鲜有研究从用户参与广度和深度出发,基于社区归属感及服务个人价值独特视角深入探讨用户参与对用户忠诚的影响。本文以在线旅游社区为例,以个人价值理论和基本心理需要理论为基础,采用情境问卷法构建了包含用户参与、用户忠诚、社区归属感及服务个人价值的结构方程模型。研究表明：用户参与广度和深度对用户忠诚都有显著正向影响;安宁生活价值、社会融合价值和社区归属感显著中介于用户参与和忠诚的关系,其中社会融合价值中介作用最强,但社会认同价值没有发挥显著中介作用。本文的新发现在丰富学术界对用户参与相关研究的同时,还对在线旅行企业如何提高用户忠诚有较大参考意义。     

西安城市居民绿色出行的群体参照影响与自我价值判断

选择本土城市居民为研究对象,以参照群体影响为外界变量,以自我感知价值为内部判断变量,将二者关联绿色出行意愿,意欲明晰是外部群体影响还是自我价值判断最终主导了人们的绿色出行选择。研究结果显示：参照群体的两类影响（信息性影响与规范性影响）对居民绿色出行意愿有显著正向影响;功能性感知价值与社会性感知价值对居民绿色出行意愿有显著正向影响,而情感性感知价值对居民绿色出行意愿影响不显著;中介效应结果表明,绿色出行感知价值在参照群体影响与居民绿色出行意愿之间存在部分或完全中介过程。     

Children's perceptions of and attitudes towards,transport modes: why a vehicle for change is long overdue

Overreliance on car transportation impacts negatively on children's health, safety and well-being. This paper presents research that investigated children's perceptions of, and attitudes towards, transport modes. Primary children completed a pictorial questionnaire (n?=?486), 119 participated in focus groups (n?=?27). The findings suggest that children learn about transport modes from different interacting sources, both through experiential and vicarious mediums. The author concludes that the social emphasis on cars can have an intellectual impact that is detectable in the perceptions and attitudes of many children. It is argued that current policy for reducing car use in the UK has a narrow focus and does not address the role of social and cultural factors in car usage and dependency. Suggestions for new initiatives aimed at the family and the media are described.     

清代太湖流域的环境与卫生——以外国人的游程与感觉为中心

太湖流域是一个独立的地文系统,自唐宋以来的经济开发和商业化发展,使这里的民生显得异样繁荣。地方史料中的绝大多数,谈论的都是这里的高额赋税负担和内部经济生活的多样化及地区差异,对于民众生活的环境与卫生问题,直接性的详细记载极少。清代中后期外国人在这一地域内的众多游记和日记,于这方面却有颇为细致的描述,侧重点大多在河流环境、建筑居住、城镇街道景观和饮食卫生等问题,负面性的评述占据了大多数。这一当中固然有太平天国战乱后的影响内容,也有中国人的许多常态生活习惯,更带有外国人的猎奇与鄙薄的眼光,但是在总体上都可反映出中国人长期并不真正重视的环境问题及相对淡漠的卫生观念。而所谓"近代化"的理论推导,大多仅限于1843年开埠后沿江滨海重要城市的一些证据,其实并不符合太湖流域广泛城乡的实际生活。     

Tales of Two Fijis: early 1960s Japanese travel writing by Kanetaka Kaoru and Kita Morio

ABSTRACT

This paper analyses impressions of Fiji in 1961, recorded by two well-known Japanese travel writers: travel journalist Kanetaka Kaoru and writer Kita Morio. Their comments on ethnic Fijians' attitudes to work and on encounters with a variety of Indigenous Fijians, including ratu (hereditary chiefs), made the observed people ‘others' informing the travellers' views on post-war colonial Fiji in an era when little was known about Fiji in Japan. Differing views on colonialism underpinned the two authors' views. At the time, Kita and Kanetaka revised but replicated the assumptions of pre-war Japanese writing about Nanyō (the South Seas) and of Western travelogues on the Pacific Islands. While Kita passed blunt and prejudiced judgements, he demonstrated an awareness of colonialism's adverse effects and of concerns also felt by the colonial administration about the place of Indigenous Fijians in the modern world. Kanetaka, seemingly without awareness of her latent prejudice, praised Fiji as a near-perfect colony that benefitted from colonialism.     

Preparation for Deep Learning:

ABSTRACT

Norman H. Hardy is not a well-known historical character, so an element of salvage exists in bringing his art and book illustration to a wider audience. His short career as an artist with the Sydney Mail and the 68 paintings in The Savage South Seas in 1907 open up a wider discourse concerning the links between art and photography, between visitation and recording in the field, between art and journalism, and between popular imagination and the publishing practices for illustrated travelogues. Hardy's paintings of Papua, Solomon Islands and New Hebrides reached a wide audience and provide a close-up, intimate record of Indigenous life in the islands, as well as hinting at complex encounters between Islanders and traders. The visual evidence in The Savage South Seas also contributes to debates about the motivations of early 20th-century Euro-American travellers, authors and purchasers of books on the Pacific and provides yet another citation of notions of faraway lands and people in the Pacific as perceived by distant readers and audiences.     

Command Celebrities: The Rise and Fall of Hanzelka and Zikmund

In the 1950s and 1960s, the travellers, explorers, authors, and filmmakers Ji?í Hanzelka and Miroslav Zikmund became celebrities both in Czechoslovakia and abroad. The Communist cultural authorities actively supported the transformation of the two men into cultural icons, which could be exploited as a model for the suppression of ‘old’, ‘decadent’, and indeed ‘popular’ culture, and as a tool for recruiting members of the intellectual, cultural, and social elites into its service. Hanzelka and Zikmund’s multimedia travelogues, as well as their dashing public personae, blended in a unique way the ‘high’ and ‘low’, the accessible and unreachable, the familiar and the exotic, in the officially promoted culture of the time. But in the later 1960s, as Hanzelka and Zikmund’s political loyalties towards some form of reform socialism became more blatant, the two men fell into disfavour, and they found themselves banished from the public sphere following the events of 1968 until the regime fell in 1989. This article investigates how the curious ‘command celebrity’ of ‘H&Z’ straddled socialist ideology and capitalist consumerism, political affirmation and cultural critique.     

Navigating the “International Dots and Dashes”: David W. McFadden's Great Lakes Suite and the Canada–US Border

In Great Lakes Suite (1997), David W. McFadden fictionalizes his travels around three Great Lakes bisected by the Canada–US border. McFadden both uses and subverts generalizations and stereotypes as the text destabilizes categories of sameness and difference, illustrating an unsettled and unsettling Canada–US relationship. McFadden demonstrates that the “hospitable” relations between Canada and the US are rife with power imbalances: the positions of host and guest, and relations of hospitality and hostility, do not remain fixed, often undermining the Canadian host position. Writing in the aftermath of the Vietnam War, at the time of US intervention in Nicaragua, and leading up to the Free Trade Agreement (FTA), McFadden demonstrates that power constitutes the clearest distinction between Canada and the US. In the midst of Canadian struggles for political and economic power, McFadden uses an ironic humor to reclaim a cultural power for Canada as he argues in favor of maintaining the border.