Beyond the everyday? Rethinking place meanings in tourism

ABSTRACT

Existing tourism scholarship on place meanings seems to retain an underlying assumption of a contradiction between tourist places and the mundane world. In contrast, this paper contends that the production of the meanings of tourist places is also closely related to everyday life. To make its case, it interrogates the creation of meanings of two scenic sites of Tianya Haijiao and Nanshan in Sanya, a famous coastal destination in southern China. Although both scenic sites have been recently developed, their significance stems from historical and cultural meanings in traditional Chinese culture, which are frequently communicated in people's daily conversations and practices. Besides, the meanings of the tourist sites are neither fixed by legitimate discourses nor dominated by tourism publicity; they are continuously shaped by wider socio-spatial events in mundane societies and re-interpreted through tourism mobilities in accordance with tourists’ everyday concerns. This paper echoes the ‘new mobilities turn’ in tourism studies and contributes to the discussions of the mundaneness of tourist places.     

Residents' attitudes toward ethnic neighborhood tourism (ENT): perspectives of ethnicity and empowerment

ABSTRACT

Ethnic neighborhood tourism (ENT) has the potential to not only alter the identity of the ethnic landscape but to also influence the distribution of power and economic benefits from tourism between ethnic groups. Such unequal distribution may foster divergent attitudes toward tourism between minority residents whose culture is at the center of ENT and those of the majority population whose cultural heritage is being overshadowed. With this in mind, this study compared the relationship between Japanese and Brazilian residents’ perceived empowerment from tourism and their attitudes toward tourism development in the ENT destination of Oizumi, Japan. Results revealed that even though the Brazilians perceived themselves to be more psychologically and socially empowered from ENT, the perceptions of empowerment among the Japanese were slightly better predictors of support for tourism and Japanese residents’ perceptions of tourism's contributions within the community. The findings suggest the importance of sociocultural determinants of resident attitudes especially among those who do not perceive economic benefits from tourism. The study also indicates the appropriateness of combining social exchange theory with more holistic theories to capture the complexities influencing resident attitudes toward tourism.     

Tourism planning and place making: place-making or placemaking?

ABSTRACT

Tourism destination planning and marketing are fundamentally place making actions intended to shape the image and imageability of a place. Place making is an innate human behavior, ranging from the organic and unplanned actions of individuals, defined here as ‘place-making,’ to planned and intentional global theming by governments and tourism authorities, defined here as ‘placemaking.’ Place-making and placemaking are ends on a continuum of options, with most places have a mix of local and global elements. These elements also range from the tangible (base in urban design) to the intangible (peoplescapes and imaginations). The tools of place making are essentially the same for both organic place-making and planned placemaking, but the intentions and outcomes can vary enormously. Tourism development, as an economic activity, almost always has a neoliberal planned placemaking agenda. Organic place-making emerges through individual agency, which if allowed to proceed, will make its imprint even in a heavily master planned tourism landscape. An understanding of place-making and placemaking gives insight into research questions on the political economy of tourism and the roles of hosts and guest in co-producing tourism places. Examining the elements of place making in a tourism landscape can more clearly identify how different worldview perspectives have contribute over time to the making of tourism places, and thereby assist in planning for the future development of destination communities.     

The aeromobile tourist gaze: understanding tourism ‘from above’

ABSTRACT

While the impact of aeromobility on the growth of tourism and its destinations is well documented, the role of aeromobility in the process of experiencing and shaping place with specific regard to tourist destinations has received little attention from scholars. With the growth of commercial aviation and the increasingly mundane nature of the experience within mass tourism, I draw attention to the touristic experience of flying as the activity beyond its role in arriving at the destination. After a brief review of the genealogy of aeromobility and tourism, I reflect on examples of tourist aeromobility in Cape Town, South Africa in order to theorise the aeromobile tourist gaze. This paper analyses mobile testimonies from online travel reviews from airborne tourists performing helicopter ‘flips’ over Cape Town. Results highlight the need to focus on flying as tourism itself while they illustrate the role it plays in the aeromobile tourist gaze, a unique perspective and experience of the tourism destination as ‘tourism from above’ that emerges from the touristic dimensions of flight including the destination, the flying device and flight route. The findings underscore the role of flying-as-tourism. The aeromobile tourist gaze thus spectacularises the destination and disrupts the relationship between tourists and place.     

The Erasmus undergraduate exchange programme: a highly qualified success story?

Erasmus is regarded as a European success story: an example of cross-border cooperation and an opportunity for students to improve their inter-cultural skills and work capacities. This article takes an in-depth look at this success, examining recent trends in Erasmus mobility. Analysis shows that while certain countries have greater numbers of students outgoing than incoming, the converse situation is found in countries such as Portugal. To explain this imbalance, evidence is drawn from a study of Erasmus in Portugal conducted during 2016. While the popularity of the country as a destination is related to low cost of living, friendliness and educational quality, interviews with managers of the Erasmus programme reveal other factors that limit the participation of local students. This includes the low level of Erasmus scholarships for undergraduates from families affected by the economic crisis, with exchange students also increasingly viewed as tourists and consumers as well as learners.     

From folk history to empathy: contesting heritage values in Chinchero,Peru

In the small Peruvian, Quechua-speaking town of Chinchero, processes of heritagization of the Pre-Hispanic legacy encouraged by the State and supported by the tourist industry have been trying to create among the population an obligation of historical and emotional identification with their Inca ancestors. This operation has been mainly effected through the territorial transformation of the vernacular space of the Inca ruins into an archaeological site for tourism consumption. The operation has left out other histories grounded in grassroots events, like the struggle for the land against the abusive landowners that took place during colonial times. More than the distant history of the Incas, it is this kind of more recognisable and meaningful folk history what people remember the most and what largely constitutes the fabric of social memory in Chinchero. It is precisely folk history what forms the basis for local heritage values that, unlike what happens with the Inca remains, express intense affective ties with the physicality of other non-archaeological spaces. In light of these developments, the author explores how the people of Chinchero are contesting official versions of heritage and history by foregrounding the emotional power of their own heritage values.     

Commemorative events at destination memorials – a dark (heritage) tourism context

In the past, sites and events related to war and atrocities were viewed in the wider context of heritage tourism. The term ‘dark’ was added with the aim of recognising heritage sites closely related to death and suffering. Given that commemorative events as part of dark heritage are not prevalent in heritage and tourism literature, there is a need to understand the behaviour of visitors involved in visiting these sites or attending this type of event, which presents a special challenge. Public commemorations, especially those that mark particularly disturbing occurrences, such as ‘The Great School Hour’ – an event which is presented in the artistic form of a ‘school class’ – are unique form of tourist activity that has not been thoroughly investigated previously. Thus, the aim of the study is to explore the influence of the main motivators on revisit intention and willingness to recommend for those who attended the commemorative event ‘The Great School Hour’ in Kragujevac, Serbia, with a particular focus on younger people. The results suggest that learning, emotional response and uniqueness have a significant positive effect on revisit intention, while emotional response and uniqueness have a significant positive effect on willingness to recommend.     

Ethics of heritage: locating the punitive state in the historical penal landscape of Taipei

Research into prison tourism and prison heritage has not taken enough time to understand how historical change has left impacts in urban contexts, which sometimes continues even after the prisons are decommissioned. This paper discusses the punitive state in the context of the historical penal landscape of Taipei through an exploration of how an historical prison was designed, built, partially demolished, preserved and redeveloped under three political regimes. It draws attention to the neglected relationships between punishment, colonial modernity and heritage. Drawing on the literature of dissonant heritage and dark tourism it argues that the way in which the government erased the heritage and evicted squatters without regard for colonial histories and large-scale, post-war migration is yet another way of writing imprisonment into the landscape and ‘othering’ the punished. Furthermore, in tracing the place memories, both within and outside of the high prison walls, it demonstrates the possibilities offered by ethics of heritage, with which we may counter the culture of punishment in the remaking of cities.     

Beach Boys Do It Too: Subculture and Commoditised Desire in a Transnational Tourist Site in Kerala,South India

This article is based on an ethnographic study of a group of Scheduled Caste (SC) male youth in a globalised tourist site in Kerala, South India, who participate in situational sexual and romantic relationships with predominantly tourist women from the global north. We first aim to expand on the “sex and romance tourism” literature of such encounters to provide an Indian context. Secondly, we aim to highlight how young men involved in such encounters undertake complex mediations of localised and global forms of consumption and commoditisation to participate in the neoliberal tourist market place. Mainly by way of a subculture known as the Jungees, we describe how young men utilise the former processes to seek economic and social mobility for themselves and their families but also to valorise and re-imagine their identity along racial, gendered, caste and class-based dimensions. Finally, we explore the young men’s articulation of a hierarchy of preferred encounters that draws on gendered, sexualised and racialised local and global imaginaries of commoditised desire(s) of tourist women from the global north. We highlight the ways in which participants actively utilise the neoliberal context to engage in a range of self-generated livelihood strategies and to contest their marginality.