大型主题活动的富矿效应

大型主题活动是一座富矿,一些预测数据表明,大型主题活动蕴涵着显的经济和社会价值。分析这些数据,可为旅游业应对将面临的机遇和挑战提供借鉴。     

试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。     

旅游地市行政地名命名的思考--以徽州-黄山市为例

本旨在探讨旅游地市行政地名命名的原则性问题,以徽州—黄山市名取舍为例,着重提出、阐说定位功能、化底蕴、信息含量、资源观念等命名要素。     

近半个世纪以来中国城市化进程的总结与评价

与国际标准模式相比较 ,中国的城市化水平略低于经济发展水平 ,严重滞后于工业化水平 ,这一现象是中国独特的工业化道路造成的 ;2 0世纪 80年代以来中国城市化进程明显加快是产业结构和就业结构转换的客观需求 ,而且一直到本世纪中叶中国将一直保持这一趋势。     

The application of numerical techniques to insect assemblages from the site of Stóraborg,Iceland

The problems of interpretation of many overlapping species lists of fossil assemblages are discussed using the example of insect faunas from a late medieval farm site in southern Iceland. Numerical techniques were employed, principally those available within the CLUSTAN package, and it was concluded that a considerable refinement in interpretation was achieved. Such quantitative procedures are suitable for groups other than fossil insects but their employment cannot be regarded as a substitute for, rather than an adjunct to, a sound ecological approach.     

‘Islands within Islands?’ The Maldivian resort,between segregation and integration

Abstract

The Maldives resort islands are a type of tourist enclave subject to a dual form of borderization. The islands have an external border that coincides with each island’s coastline and with the limits of the private property of the resort; this border regulates the movement of tourists and locals. The islands also have an internal border that separates the outer edge of the island from the inner edge. The outer edge, which is supposed to represent the perfect landscape of the ‘tropical island,’ houses all of the tourist facilities, while the interior contains the structures dedicated to the metabolic activities of the resort. The frontline staff members and the tourists share the ‘dreamscape’ of the outer edge, whereas the maintenance workers live in the secluded space inside the island, where they are typically hidden from the sight of tourists by high walls, and their movement is usually restricted from staff designated areas to their location of work. For maintenance workers, these spaces, necessarily limited due to the small size of the coral islands, risk becoming ‘islands within islands.’ Recently, the Maldivian government has begun to promote projects and initiatives in support of territorial integration between the resorts and communities of neighboring islands. Thus, the outer limits of the resort islands are, today, more porous. Their internal borders, in contrast, remain very difficult to cross.     

The development of the flour-milling industry in Spain: analysis of its historical evolution and architectural legacy

The second half of the 19th century, along with the first three decades of the 20th, saw the building of hundreds of flour mills in Spain, all based on new milling and sieving machinery developed after the industrial revolution. Unfortunately, very few of these early mills are now in use: most have disappeared, and many of those that are left have been abandoned. The present work examines the growth of the flour-milling industry in Spain from the mid-19th century, and discusses the typology, design and constructional features of its associated buildings. The information presented is the result of the study of a representative sample of these mills in central Spain, and could serve as a basis for the conservation, rehabilitation and reuse of this important agroindustrial heritage.     

Avorio d'ogni ragione: the supply of elephant ivory to northern Europe in the Gothic era

This article accounts for the hitherto unexplained increase in the availability of ivory in mid-thirteenth-century France through an alteration in the medieval trade routes that brought elephant tusks from Africa to northern Europe. A newly-opened passage through the Straits of Gibraltar allowed a small amount of luxury goods to be shipped together with bulk materials necessary to the flourishing textile industries of northern Europe.     

旅游体验前后日常环境行为对具体地点环境行为的影响——以大学生黄山旅游体验为例

明确日常生活中与旅游情境下环境责任行为之间的关系对于推进个体环境责任行为具有重要意义。将黄山旅游体验操作化为体验经历，以同一批次黄山旅游者游前、游后的环境责任行为调查数据为基础，运用Smart PLS软件，基于最小二乘法，对游前和游后的日常环境责任行为对具体地点环境责任行为之间的影响关系进行检验。研究结果表明：①游前和游后数据均显示，日常环境责任行为不同维度均部分影响具体地点环境责任行为，但影响有限。②行为之间相似性越高，越容易产生影响。③旅游体验后的日常环境责任行为对具体地点环境责任行为的影响略大于游前两者之间的影响，旅游体验可能会增强行为之间的正向影响。     

Selling bubbles at sea: pleasurable enclosure or unwanted confinement?

ABSTRACT

The insularity of super-sized cruise ships is simultaneously part of their appeal and a problem. Seagoing tourism enclaves offer a world of fantasy, consumption, familiarity, and diversion. However, problems encountered by passengers with respect to seasickness, boredom, and a sense of entrapment are noted within a range of publications. Selling the desirable aspects of cruise-ship enclosure co-exists with attempts to address the unease, discomfort, and uncertainty associated with bounded domains. These two currents, to use a nautical metaphor, characterize – or steer – the way in which shipboard experiences are sold to passengers. The concept of place marketing can be related to the thrust of the currents. Place marketing has been widely addressed in relation to urban and rural areas but not tourism enclaves such as cruise ships. The insular cruise-ship environment – a contained, consumption-driven place – is sold to (prospective) passengers in different ways. Those who study place marketing have yet to address dissimilar, but complementary, promotional messages (or currents) that are used to sell resort-style environments. Commercial imperatives explain the actions of cruise-ship companies with respect to selling the enclosed nature of their vessels, especially to North American consumers. The way in which place marketers manage place-based images – a response to intensified intercity or inter-town competition – mirrors the careful management of the promotion of shipboard spaces, often a response to intense competition within the cruise industry and part of initiatives designed to attract first-time passengers. This study addresses a research question: How are different but congruous promotional messages deployed as part of efforts to sell shipboard spaces?