旅游目的地形象认知过程中的"先入为主"与"既成事实"效应研究--以银川沙湖与榆林红碱淖为例

旅游者对旅游目的地的形象认知是影响旅游活动的重要因素,对旅游目的地形象定位和市场营销策略的选择都具有重要的参考价值,逐渐成为旅游研究的新热点。本文选取了我国几个代表性的案例,逐步展开分析,提出若干个相应的假设,据此设计了调查问卷,在兰州、西安两地开展了抽样调查。本文应用国际通用的科学方法和规范模式对抽样调查结果进行分析,根据分析结果对旅游者对旅游目的地形象认知中的“先入为主”与“既成事实”效应进行了探讨,强调了旅游形象定位与市场营销中的先发优势。     

"旅游体验"视角下的特色旅游开发与管理问题探讨——以我国北方沙漠旅游为例

寻求心理体验是各种类型旅游活动具有的共同属性,能否满足体验需求是旅游经营特别是特色旅游能否健康发展的根本所在。特色旅游是旅游发展到一定阶段时的高层次体验需求。本文以沙漠旅游为例,从旅游者切身感受的视角出发,通过分析沙漠特色旅游体验的形成机理来认识旅游开发及服务管理中出现的问题,找出在现实状况下我国北方沙漠旅游发展的途径:树立一切从“旅游体验”出发的理念,贯穿于开发规划、产品设计和服务模式之中,树立品牌,扩大远程市场,使沙漠旅游具有可持续性。     

计量经济分析方法在国外旅游研究中的应用——基于ATR和TM所载文献的统计分析

本文对国外旅游界最具影响力的两大旅游研究刊物Annals of Tourism Research（ATR）（1974—2005）和Tourism Management（TM）（1980—2005）中运用计量经济分析方法的122篇文献进行了全面回顾。在对计量经济分析方法的构成情况及应用领域进行统计分析的基础上,对其在国外旅游研究中的应用演进情况做了归纳和概括。研究发现,计量经济分析方法正逐渐成为国外学者进行旅游研究的主要手段之一,其中回归模型、时间序列模型和面板数据模型是最常用的手段;方法的应用主要集中在旅游需求研究方面,其次是旅游产业与环境关系研究、旅游供给研究。从研究方法的应用演进来看,经过30多年的发展,从静态的零星运用到比较系统的、动态的多种方法的整合运用,计量经济分析方法在旅游研究中的应用日渐成熟。     

Rock Art Conservation and Tourism

Rock art conservation has developed hand-in-hand with the increased pace of tourism, yet the two activities tend to remain in opposing camps. Policies and guidelines have been developed for cultural heritage and cultural tourism and there is a widely accepted range of principles in place, but a theory of sustainable rock art tourism is only in its infancy. To mature, the discipline needs research into the interaction of key elements that affect the long-term conservation of frequently visited rock paintings and engravings in their original setting, as well as consideration of social and economic factors that drive tourism and the public interest in rock art.     

Noril'sk Nickel: A Global Company?

Two specialists on Russia's minerals industries examine the evidence supporting the argument that the Russian mining conglomerate Noril'sk Nickel can be viewed as a global company. Included among the criteria they assess are the geographic dispersion of the company's markets and operations, the diversified and multinational character of its ownership, whether it has matched the performance standards set by its major international competitors, and the effect of the company's ownership presence on the management style of its foreign operations. A particular focus is on how an ongoing conflict between two major Russian oligarch shareholders (Vladimir Potanin and Oleg Deripaska) has shaped Noril'sk Nickel's ownership and management structure, which is characterized by the continued (background) presence of the state, the lack of any organized policy for training a multinational management cohort, and the absence of a major block of foreign shareholders. In the end, they conclude that Noril'sk Nickel is not a genuinely global but rather a Tier-1 Russian company, albeit one with a global scale of operations.     

非自然景观在旅游规划实作中的运用--以"老重庆"为例

本文总结了我国近几年旅游规划在实际操作中的利弊得失,指出要给游客留下深刻印象首先就要做到突出地方精神和地方特色,在阐释非自然景观含义的基础上本文得出结论：非自然景观正是表现这种地方精神的最佳载体,接着本文分析了如何在旅游规划实作中正确运用非自然景观因素表现地方精神以及这种运用所带来的巨大吸引力,最后以重庆市大渡口区“老重庆”城旅游规划为例,从调查分析中总结出重庆的地方精神在于其非自然景观要素,在此基础上从主题营造、特色分区和景观设计三方面集中探讨了非自然景观在旅游规划实作中的具体操作。     

日本发展入境旅游的政策措施与成效

自20世纪90年代开始,日本政府为推进入境旅游发展所采取的政策措施主要有：制定完备的旅游相关法律,成立专门行政管理机构制定并实施观光立国战略,规划建设广域国际旅游特区,加强国际旅游合作,积极申报世界遗产,发展生态旅游与产业观光游等。这些政策措施已经取得较为显著的成效,其中一些成功经验对我国发展入境旅游具有借鉴作用。     

Mediterranean heritage: ancient marvel,modern millstone

ABSTRACT. The wealth, variety and seaborne accessibility of Mediterranean societies since late prehistory have made the region's cultural heritage the world's most widely acclaimed. But since the fall of the Roman Empire the Mediterranean has been increasingly disadvantaged, its history compromised, its legacy beleaguered. Two millennia of invasion and rapine, religious vendetta, foreign conquest, imperial dominion and colonial subjugation have left Mediterranean peoples with fewer resources and weaker infrastructures than those of transalpine and transatlantic nation‐states. The consequences for the care and control of Mediterranean heritage are parlous. That heritage is both the region's self‐defining pride and its economic mainstay, yet a crippling burden to protect and maintain, let alone to interpret and celebrate. It is everywhere beset by natural and human attrition. Weathering and erosion, illicit excavation and pillage, tomb robbery and the international antiquities market exact tolls that legal codes and police forces are all but impotent to stem. Recent social and political trends suggest potential remedies for some of these dilemmas.     

对加快青海体育旅游业发展的几点思考

随着人类生活方式和生活条件的改变,体育旅游将进一步受到消费者青睐。青海省独特的地理位置和气候等自然条件为发展体育旅游奠定了良好的基础。加快青海体育旅游业的发展,必须进一步解放思想,抓住机遇,逐步完善政策措施,从而使青海潜在的体育旅游资源得到开发并创造出良好经济效益。     

大型主题活动的富矿效应

大型主题活动是一座富矿,一些预测数据表明,大型主题活动蕴涵着显的经济和社会价值。分析这些数据,可为旅游业应对将面临的机遇和挑战提供借鉴。