试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。     

旅游地市行政地名命名的思考--以徽州-黄山市为例

本旨在探讨旅游地市行政地名命名的原则性问题,以徽州—黄山市名取舍为例,着重提出、阐说定位功能、化底蕴、信息含量、资源观念等命名要素。     

‘Islands within Islands?’ The Maldivian resort,between segregation and integration

Abstract

The Maldives resort islands are a type of tourist enclave subject to a dual form of borderization. The islands have an external border that coincides with each island’s coastline and with the limits of the private property of the resort; this border regulates the movement of tourists and locals. The islands also have an internal border that separates the outer edge of the island from the inner edge. The outer edge, which is supposed to represent the perfect landscape of the ‘tropical island,’ houses all of the tourist facilities, while the interior contains the structures dedicated to the metabolic activities of the resort. The frontline staff members and the tourists share the ‘dreamscape’ of the outer edge, whereas the maintenance workers live in the secluded space inside the island, where they are typically hidden from the sight of tourists by high walls, and their movement is usually restricted from staff designated areas to their location of work. For maintenance workers, these spaces, necessarily limited due to the small size of the coral islands, risk becoming ‘islands within islands.’ Recently, the Maldivian government has begun to promote projects and initiatives in support of territorial integration between the resorts and communities of neighboring islands. Thus, the outer limits of the resort islands are, today, more porous. Their internal borders, in contrast, remain very difficult to cross.     

旅游体验前后日常环境行为对具体地点环境行为的影响——以大学生黄山旅游体验为例

明确日常生活中与旅游情境下环境责任行为之间的关系对于推进个体环境责任行为具有重要意义。将黄山旅游体验操作化为体验经历，以同一批次黄山旅游者游前、游后的环境责任行为调查数据为基础，运用Smart PLS软件，基于最小二乘法，对游前和游后的日常环境责任行为对具体地点环境责任行为之间的影响关系进行检验。研究结果表明：①游前和游后数据均显示，日常环境责任行为不同维度均部分影响具体地点环境责任行为，但影响有限。②行为之间相似性越高，越容易产生影响。③旅游体验后的日常环境责任行为对具体地点环境责任行为的影响略大于游前两者之间的影响，旅游体验可能会增强行为之间的正向影响。     

Selling bubbles at sea: pleasurable enclosure or unwanted confinement?

ABSTRACT

The insularity of super-sized cruise ships is simultaneously part of their appeal and a problem. Seagoing tourism enclaves offer a world of fantasy, consumption, familiarity, and diversion. However, problems encountered by passengers with respect to seasickness, boredom, and a sense of entrapment are noted within a range of publications. Selling the desirable aspects of cruise-ship enclosure co-exists with attempts to address the unease, discomfort, and uncertainty associated with bounded domains. These two currents, to use a nautical metaphor, characterize – or steer – the way in which shipboard experiences are sold to passengers. The concept of place marketing can be related to the thrust of the currents. Place marketing has been widely addressed in relation to urban and rural areas but not tourism enclaves such as cruise ships. The insular cruise-ship environment – a contained, consumption-driven place – is sold to (prospective) passengers in different ways. Those who study place marketing have yet to address dissimilar, but complementary, promotional messages (or currents) that are used to sell resort-style environments. Commercial imperatives explain the actions of cruise-ship companies with respect to selling the enclosed nature of their vessels, especially to North American consumers. The way in which place marketers manage place-based images – a response to intensified intercity or inter-town competition – mirrors the careful management of the promotion of shipboard spaces, often a response to intense competition within the cruise industry and part of initiatives designed to attract first-time passengers. This study addresses a research question: How are different but congruous promotional messages deployed as part of efforts to sell shipboard spaces?     

CONTESTING HOME: TOURISM,MEMORY, AND IDENTITY IN SACKVILLE,NEW BRUNSWICK

The expression of place and cultural identity through tourism practices is the focus of this paper. Extending recent work which has maintained that contemporary tourist landscapes must be seen as more than superficial responses to economic restructuring and deindustrialisation, it argues that these practices are in no way simple, uncontested constructions of identity and culture. Rather, cultural and heritage tourism practices may be sites where a fundamental symbolic struggle is waged over that identity and culture: over the meaning and representation of place and of ‘home’. L'article suivant traite de l'expression touristique d'endroit et de l'identité culturelle. Je propose que les paysages touristiques contemporains sont plus que des réponses superficielles à la restructuration économique et à la désindustrialisation. Ces pratiques touristiques liées à la culture et à l'héritage sont plutôt les sites d'une lutte symbolique entre la signification et la représentation du lieu, de la mémoire et de l'identité.     

中国工业旅游发展评析:从西方的视角看中国

本从西方的视角，对世纪之交以来中国工业旅游发展的状况进行谨慎评析。探讨中国工业旅游发展独特的政经背景，以及从政务接待到商务接待的历史过程及其对工业旅游的影响。分析中国工业旅游之开发概念、价值观、供需和组织模式等多方面与西方传统产业衰落区兴起的工业旅游之不同点。初步探讨中国目前缺乏工业遗产意识的原因，以及中国工业遗产旅游开发的未来潜力。提出：中西不同的工业旅游开发模式对双方均有启迪，中西双方的学术交流也能推动中国对其历史尚短的现代工业化遗产之旅游价值的认识和实践。     

红色文化氛围、游客态度与拥护关系研究

探究红色旅游目的地红色文化氛围营造与游客态度和拥护的关系,对于体现红色旅游价值意义重大.本文依据思辨文化氛围、态度与拥护三者之间的关系构建概念模型,通过问卷工具在韶山抽样调查获得基础数据,采用结构方程模型进行验证分析.结果显示:第一,红色文化氛围对态度和拥护具有显著的正向影响;第二,态度在红色文化氛围与拥护的关系中起中介作用.本文认为,红色旅游目的地应注重文化氛围的营造,通过红色文化的感召力影响游客态度,实现游客拥护.     

江苏省入境旅游流的时空演变及影响因素分析

入境旅游是衡量一个地区旅游经济发展水平的重要指标.本文以2000~2012年江苏入境旅游人数和外汇收入数据为基础,运用定量方法、GIS软件等对江苏入境旅游流的时空演变过程及影响因素进行分析.研究发现:江苏入境旅游流及外汇收入稳步上升,2005年后江苏入境旅游经济逐渐走向成熟;在2000~2005年期间,港澳游客占据江苏的主要入境客流市场,2005年后外国游客成为江苏入境旅游市场的主角;入境旅游流流质不断提高,各市入境旅游流流质空间分布差异逐渐减小;江苏入境旅游流流量受民航客运量及经济社会发展影响较大;而交通线路长度及星级酒店对旅游流质量影响较大.     

旅游地文化变迁的影响机理研究:武夷山茶文化案例

本文选取武夷山茶文化为研究样本,借助质性访谈对旅游地文化变迁的影响因素进行探索性认知.结果表明:旅游地文化变迁的主要影响因素是文化因素、社会因素、市场因素和资本因素.本文根据影响因子的量化研究,把旅游地文化变迁的影响机理概括为:文化内驱力、社会推动力、市场调控力和资本外驱力合力驱动的结果.