China’s Global Image Management: Paper Cutting and the Omission of Politics

ABSTRACT

China is highly concerned about its global image and is thus increasingly active in promoting itself globally. The most prominent and most controversial tool of China’s global image management is the Confucius Institute (CI). Launched in 2004 to introduce Chinese language and culture globally, CIs are normally joint ventures between Chinese and international universities, and are partially funded by the Chinese government. These close links with official China have raised concerns about their aims and have triggered heated debates about their intentions. While proponents describe CIs as a benign instrument of cultural exchange, critics define them as the propaganda arm of the Chinese Communist Party. This paper provides empirical evidence related to these debates as it critically engages with the actual content CIs present to their audiences by analysing internal work reports from 50 CIs in Asia, Africa, Europe and the Americas. The paper outlines the specific narratives CIs present to global audiences and finds a clear agenda to present an apolitical version of China by emphasising elements of traditional Chinese culture and mostly avoiding controversial political topics.     

‘Lost in Thailand’: the popular geopolitics of film-induced tourism in northern Thailand

The recent blockbuster hit ‘Lost in Thailand’ had more than USD $200 million in ticket sales in China in 2012, and quickly became the nation’s highest-grossing homegrown film ever. Set in northern Thailand, the film has since contributed to the prodigious growth of Chinese tourism in the region. Among other experiences, film-induced tourism in northern Thailand includes the re-enactment of scenes from the film on university campuses, in temples and around the city of Chiang Mai. These intertextual performances have made headlines in national and international media for how they reflect various articulations of cultural dissonance. This paper draws on structured interviews among Thai residents and Chinese tourists, as well as a discourse analysis of English- and Thai-language media reports to argue that popular responses to the impact of film-induced tourism in the region are strongly embedded in historical and contemporary Sino-Thai political-economic relations and corollary geopolitical imaginaries of place. These imaginaries are frequently reconstituted through the ambivalent economies of tourism encounters. This paper contributes to emerging research on how geopolitical assemblages are co-constituted by a range of popular discourses, tourism practices, media engagements, and political-economic relations and how they inform popular geopolitical experience of and in place.     

Plotting Jane Austen: heritage sites as fictional worlds in the literary tourist’s imagination

Fans seeking engagement with Jane Austen and her fictional creations seek out heritage locations linked both temporally and geographically to her life and works. This article adopts a multidisciplinary framework that triangulates fan studies, literary criticism, and heritage studies to analyse three Austen-linked fan spaces: Chawton Cottage (Austen’s former home and now a museum), Lyme Park (‘Pemberley’ in B.B.C.’s 1995 adaptation of Pride and Prejudice), and two Austen-themed literary walks. I argue that the fan’s desire for connection is by no means an organic or natural quality of the heritage site itself. Rather, creating connections between the revered object (Austen) and the physical spaces that purport to contain her necessitates imaginative work on the part of the literary tourist. That such performative work is necessary in both the ‘real’ (Chawton) and ‘fictional’ (Lyme Park) locations demonstrates the problematic nature of previous critical emphases on the authenticity – or lack thereof – of such spaces. The significance of the fan’s pilgrimage to Austen-linked heritage sites lies not in the author to be ‘found’ there but in how the tourist actively constructs ‘their’ Jane by inscribing her presence – and those of her characters – onto these spaces.     

Climate and visitation to Utah's ‘Mighty 5’ national parks

ABSTRACT

The relationship between climate and visitation to managed natural areas has been analyzed at a variety of different spatial scales. We expand upon our existing knowledge on this topic by: (1) determining how a wide range of climate variables affect visitation across a regional tourism system; and (2) identifying which variables affect visitation system-wide and which variables only affect visitation at specific parks. Our analysis focuses on five national parks located in southern Utah (USA) commonly referred to as ‘the Mighty 5’. We found monthly average daily maximum temperatures were the best predictor of system-wide visitation, suggesting average daily maximum temperatures play a more direct role in tourists’ travel decisions relative to other climate variables, including other derivations of temperature. We also found declines in monthly park visitation for three parks (Arches, Canyonlands, and Capitol Reef) once average daily maximum temperatures exceed 25 C. For Bryce Canyon and Zion however, monthly visitation continued to increase well above this threshold. The geophysical characteristics of these parks appear to mediate the relationship between average daily maximum temperature and visitation. The commonly found ‘inverted U-shape’ relationship between temperature and visitation should not be seen as a universal maxim. We also found precipitation to be a poor predictor of system-wide visitation, but a significant factor shaping the travel decisions of visitors to Bryce Canyon, the only park to offer snow-based outdoor recreation opportunities. Future research should not disregard the possibility of precipitation being a significant factor shaping visitors’ travel decisions. By conducting our analyses at two distinct scales, we have found there is a difference between the individual climate variables that are regionally-significant drivers of visitation and those that are locally-significant drivers of visitation. Scale matters in analyses of the relationship between climate and visitation.     

Precarity and guest work in U.S. tourism: J-1 and H-2B visa programs

ABSTRACT

Over the past couple decades, hotels and resorts in the United States have come to rely on the influx of foreign guest workers to meet labor demand during peak tourism seasons. In particular, employers leverage two visas programs: J-1 and H-2B. While helping to solve seasonal workforce issues, these programs have come under scrutiny by worker advocacy groups and other stakeholders who have recognized that both programs at times feature unfavorable conditions for workers. This case study focuses on the precarities embedded in the lives of these foreign guest workers when they come to the United States. Particular attention is paid to the ways that policies crafted to facilitate the flexibilities required by employers have a hand in structuring the precarities associated with living and working in the United States. Results show that workers are at times vulnerable to inadequate housing, questionable employment practices, weak program sponsorship, and, in rare cases, human trafficking. Analysis suggests a general spatial unevenness in the ways that workers experience precarities, especially pertaining to the presence of effective community outreach programs aimed at assisting foreign workers. It is argued that the latter are particularly important for ensuring that guest worker programs can achieve the goals laid out by government agencies of providing employment and protection for workers. Research is based primarily on interviews with major stakeholder groups associated with tourism guest work, including guest workers, advocates, and program sponsors. It is suggested that despite recent reforms, more work is needed to ensure that guest workers' experiences in the United States are not fraught with vulnerability.     

Governance and cooperation in Euroregions: border tourism between Spain and Portugal

There are several obstacles to establish tourism governance policies in a border area and to improve the conceptualization of tourism in border territories transcending the transnational level, using territorial delimitation at Euroregional level. At borders, tourism usually works as a strategic policy tool to strengthen the regional image, shape common identity narratives and facilitate interactions, becoming these regions, nowadays, challenges for the actors of the territory, representing a priority area for the application of territorial development strategies at local level and at the level of the European Union itself. A qualitative analysis was based on performed semistructured interviews with key tourism stakeholders. From the interviewee? perspective, cooperation should be achieved through cooperation agreements between the business sector and economic agents to develop natural, cultural and heritage resources.     

A Mona effect: How place discourse constitutes culture‐led change

The arrival of the Museum and Old and New Art (Mona) in the disadvantaged municipality of Glenorchy was heralded as the beginning of significant social change in Australia's island state of Tasmania. These expectations were premised on a local place discourse known as the “Tasmanian gothic,” and, in this article, our aim is to illustrate the importance of place specifications in culture‐led change, including in relation to how place discourse constitutes such change. To do this work, we illustrate a Mona effect that comprises a critical account of the Tasmanian gothic informed by an empiric of tourist movement to and from Mona. We demonstrate that tourist movements follow existing socio‐spatial patterns, with tourists from higher socio‐economic backgrounds bypassing Glenorchy and those from lower socio‐economic backgrounds more likely to stop in this disadvantaged municipality. This socio‐spatial account unsettles the characterisation of Tasmania and Tasmanians provided by the Tasmanian gothic and we conclude by observing (1) a lack of significant social change resulting from Mona, in part explained by well‐established socio‐economic patterns; (2) signs of more subtle change that warrant further investigation; and (3) how local place discourse can act to curtail culture‐led change by reinforcing existing socio‐economic patterns.     

Bordering dynamics and the geopolitics of cross-border tourism between China and Myanmar

The impacts of border politics on tourist mobilities become even more explicit in unstable and geopolitically sensitive borders. The balance between security and economy in the course of tourism development can be easily disrupted at these unstable borders, as shown in the case between China and Myanmar. This article explores the enabling and disabling of cross-border tourist mobilities— legal day trips for sightseeing and illegal border-crossers for gambling—to reveal how these two tourist mobilities are driven by differences (exotic culture vs. sinful gambling) and regulated by Chinese law enforcements (protective control vs. stringent deterrence). We find that borders can both invoke a special type of fascination among tourists and become a territorial barrier to limit tourist mobilities into foreign countries. The article presents two arguments. First, the operation of bordering dynamics discursively produces the geopolitical difference between two sides of the border, a difference allowing state agencies to promote and order cross-border tourism. Second, no matter how much it can contribute to the local economy, the cross-border tourism industry is subordinated to security concerns caused by illicit activities and political instability, particularly when national governments can effectively exercise power in their border regions. Together, the interlinked pattern of debordering for tourist money and rebordering for national security generates an explicit spatial expression of bordering dynamics.     

基于社区能力的旅游小企业成长机制研究——以宏村为例

社区能力强调发展的内源性,旅游小企业嵌入在旅游地中,具有明显的内源性成长特征。本文以宏村旅游小企业为研究对象,采用扎根理论进行编码分析。研究发现：民居房屋、传统技能和地方文化等社区原始资源是旅游小企业成长的基础;同行引导、邻里支持和知识获取等社区主动参与方式促进小企业加速成长;企业主开展的企业合作和景区宣传等社区集体行动助推企业持续成长;企业家精神作为社区发展动力存在于企业成长的全过程,引导着社区资源、社区参与和集体行动等各环节作用的发挥。研究进一步发现,旅游小企业成长和社区能力建设具有循环促进作用,这种促进作用有利于社区能力的培育和旅游小企业在目的地的集聚成长。     

《传习录》“以象达意”式论述语言鉴赏

王阳明《传习录》中“以象达意”的形象性论述语言平易近人,意象常见,善用譬喻、例证、类比等手法,简洁精炼又生动活泼,并富有机锋和审美趣味,易读易懂,可以作为把握和解读心学要义之钥。