Mediterranean heritage: ancient marvel,modern millstone

ABSTRACT. The wealth, variety and seaborne accessibility of Mediterranean societies since late prehistory have made the region's cultural heritage the world's most widely acclaimed. But since the fall of the Roman Empire the Mediterranean has been increasingly disadvantaged, its history compromised, its legacy beleaguered. Two millennia of invasion and rapine, religious vendetta, foreign conquest, imperial dominion and colonial subjugation have left Mediterranean peoples with fewer resources and weaker infrastructures than those of transalpine and transatlantic nation‐states. The consequences for the care and control of Mediterranean heritage are parlous. That heritage is both the region's self‐defining pride and its economic mainstay, yet a crippling burden to protect and maintain, let alone to interpret and celebrate. It is everywhere beset by natural and human attrition. Weathering and erosion, illicit excavation and pillage, tomb robbery and the international antiquities market exact tolls that legal codes and police forces are all but impotent to stem. Recent social and political trends suggest potential remedies for some of these dilemmas.     

Cultural Capital and Place: Coles Bay and the Freycinet Peninsula,Tasmania

This paper poses the question: what is the role of cultural capital at the interface of environment, economy and society, and what other factors affect this role? A review of Pierre Bourdieu's concept of cultural capital and later developments of this concept by ecological economists serves to establish the values that comprise cultural capital, and its relationship to natural capital and economic capital. These relationships are investigated through a case study of a small coastal community, Coles Bay and the Freycinet Peninsula, in Tasmania. Three study groups are identified which comprise the communities associated with this place; long‐term residents, repeat visitors and tourists making a single visit. The complexity of the relationships of people with place are revealed through an examination of the different forms of capital (social, cultural and economic) relating to the different study groups. The dynamics of the social, economic and environmental realities of Coles Bay and the Freycinet Peninsula are seen to be complex and interlinked, with the potential to provide a model for action in communities of similar character and location.     

Youthful Creativity in Regional Australia: Panacea for Unemployment and Out‐Migration?

This paper addresses the theme of youth out‐migration from rural Australia, in the context of recent policy discussions about creativity and its role in regional development. Ethnographic fieldwork in one rural location – the New South Wales Far North Coast – is drawn upon to highlight how creative industries are being cast as a potential way of promoting cultural activities and jobs for young people, and in turn, how they might be imagined as a means to mitigate youth out‐migration. Yet, creative industries have contradictory employment and social outcomes. Creative industries are likely to generate higher rates of youth participation in economic activities than public data reveal. However, strategies for future job growth should also consider the limitations and instabilities of creative industry employment. Second, and more broadly, the paper discusses those socio‐cultural dimensions of nascent creative industries that may have a more substantial impact when conceived as part of strategies to stem youth exodus from rural areas. Creative activities may contribute to rural development in indirect ways, especially if linked to policy goals of increased tolerance of youth activities, better provision of cultural services, and improved well‐being for young people. While formal job‐creation may be limited, creative industries could mitigate some of the impacts of youth migration to cities by enriching regional social life and mediating perceptions of the advantages and drawbacks of rural versus urban life. This kind of policy imagination requires a shift in attitudes towards young people and a more genuine commitment to encourage young people to feel that they belong in non‐metropolitan areas.     

对加快青海体育旅游业发展的几点思考

随着人类生活方式和生活条件的改变,体育旅游将进一步受到消费者青睐。青海省独特的地理位置和气候等自然条件为发展体育旅游奠定了良好的基础。加快青海体育旅游业的发展,必须进一步解放思想,抓住机遇,逐步完善政策措施,从而使青海潜在的体育旅游资源得到开发并创造出良好经济效益。     

大型主题活动的富矿效应

大型主题活动是一座富矿,一些预测数据表明,大型主题活动蕴涵着显的经济和社会价值。分析这些数据,可为旅游业应对将面临的机遇和挑战提供借鉴。     

试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。     

旅游地市行政地名命名的思考--以徽州-黄山市为例

本旨在探讨旅游地市行政地名命名的原则性问题,以徽州—黄山市名取舍为例,着重提出、阐说定位功能、化底蕴、信息含量、资源观念等命名要素。     

‘Islands within Islands?’ The Maldivian resort,between segregation and integration

Abstract

The Maldives resort islands are a type of tourist enclave subject to a dual form of borderization. The islands have an external border that coincides with each island’s coastline and with the limits of the private property of the resort; this border regulates the movement of tourists and locals. The islands also have an internal border that separates the outer edge of the island from the inner edge. The outer edge, which is supposed to represent the perfect landscape of the ‘tropical island,’ houses all of the tourist facilities, while the interior contains the structures dedicated to the metabolic activities of the resort. The frontline staff members and the tourists share the ‘dreamscape’ of the outer edge, whereas the maintenance workers live in the secluded space inside the island, where they are typically hidden from the sight of tourists by high walls, and their movement is usually restricted from staff designated areas to their location of work. For maintenance workers, these spaces, necessarily limited due to the small size of the coral islands, risk becoming ‘islands within islands.’ Recently, the Maldivian government has begun to promote projects and initiatives in support of territorial integration between the resorts and communities of neighboring islands. Thus, the outer limits of the resort islands are, today, more porous. Their internal borders, in contrast, remain very difficult to cross.     

旅游体验前后日常环境行为对具体地点环境行为的影响——以大学生黄山旅游体验为例

明确日常生活中与旅游情境下环境责任行为之间的关系对于推进个体环境责任行为具有重要意义。将黄山旅游体验操作化为体验经历，以同一批次黄山旅游者游前、游后的环境责任行为调查数据为基础，运用Smart PLS软件，基于最小二乘法，对游前和游后的日常环境责任行为对具体地点环境责任行为之间的影响关系进行检验。研究结果表明：①游前和游后数据均显示，日常环境责任行为不同维度均部分影响具体地点环境责任行为，但影响有限。②行为之间相似性越高，越容易产生影响。③旅游体验后的日常环境责任行为对具体地点环境责任行为的影响略大于游前两者之间的影响，旅游体验可能会增强行为之间的正向影响。     

Selling bubbles at sea: pleasurable enclosure or unwanted confinement?

ABSTRACT

The insularity of super-sized cruise ships is simultaneously part of their appeal and a problem. Seagoing tourism enclaves offer a world of fantasy, consumption, familiarity, and diversion. However, problems encountered by passengers with respect to seasickness, boredom, and a sense of entrapment are noted within a range of publications. Selling the desirable aspects of cruise-ship enclosure co-exists with attempts to address the unease, discomfort, and uncertainty associated with bounded domains. These two currents, to use a nautical metaphor, characterize – or steer – the way in which shipboard experiences are sold to passengers. The concept of place marketing can be related to the thrust of the currents. Place marketing has been widely addressed in relation to urban and rural areas but not tourism enclaves such as cruise ships. The insular cruise-ship environment – a contained, consumption-driven place – is sold to (prospective) passengers in different ways. Those who study place marketing have yet to address dissimilar, but complementary, promotional messages (or currents) that are used to sell resort-style environments. Commercial imperatives explain the actions of cruise-ship companies with respect to selling the enclosed nature of their vessels, especially to North American consumers. The way in which place marketers manage place-based images – a response to intensified intercity or inter-town competition – mirrors the careful management of the promotion of shipboard spaces, often a response to intense competition within the cruise industry and part of initiatives designed to attract first-time passengers. This study addresses a research question: How are different but congruous promotional messages deployed as part of efforts to sell shipboard spaces?