可持续发展文化是科学与人文融合的必然选择

“科学”与“人文”的关系表现为“分立”与“融合”,二者的分立所导致的严重后果直接表现为科技的异化和人类价值观的扭曲,间接导致了生态环境的极度恶化和日益严重的生态危机,不利于人类社会的可持续发展。从科学与人文分立的历史追溯,发现既有科学对人文的压制,又有人文对科学的反抗。随着全球性生态危机的日益凸现,科学与人文的融合是必然选择,这既是理论发展的趋势又是现实的要求。可持续发展文化融合了科学与人文的内涵,体现了人文关怀,营造了“科技人性化”发展的氛围。科学与人文必将伴随着可持续发展文化的发展而不断融合。     

三江源地区医疗卫生事业可持续发展问题研究

大力发展三江源地区的医疗卫生事业,不断提高人民群众的健康水平,对于加快生态文明建设,推动环境保护,促进人与自然和谐相处,统筹经济社会全面协调可持续发展,着力改善民生,使该地区与全国同步实现全面建设小康社会目标,都具有十分重要的意义。本文在概要阐述三江源地区医疗卫生事业发展现状与特征以及政府公共卫生政策措施与效应的基础上,提出推动该地区医疗卫生事业可持续发展的若干公共政策建议。     

对加快青海体育旅游业发展的几点思考

随着人类生活方式和生活条件的改变,体育旅游将进一步受到消费者青睐。青海省独特的地理位置和气候等自然条件为发展体育旅游奠定了良好的基础。加快青海体育旅游业的发展,必须进一步解放思想,抓住机遇,逐步完善政策措施,从而使青海潜在的体育旅游资源得到开发并创造出良好经济效益。     

大型主题活动的富矿效应

大型主题活动是一座富矿,一些预测数据表明,大型主题活动蕴涵着显的经济和社会价值。分析这些数据,可为旅游业应对将面临的机遇和挑战提供借鉴。     

试论数据挖掘技术在旅游营销中的应用

本试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。     

旅游地市行政地名命名的思考--以徽州-黄山市为例

本旨在探讨旅游地市行政地名命名的原则性问题,以徽州—黄山市名取舍为例,着重提出、阐说定位功能、化底蕴、信息含量、资源观念等命名要素。     

生态文明：21世纪中国发展战略的必然选择

生态文明已成为21世纪中国发展战略的必然选择。其理由为：生态文明理念是时代发展经验的总结；历史教训不能忘记；能源资源日渐短缺；生态环境容量约束加大。     

‘Islands within Islands?’ The Maldivian resort,between segregation and integration

Abstract

The Maldives resort islands are a type of tourist enclave subject to a dual form of borderization. The islands have an external border that coincides with each island’s coastline and with the limits of the private property of the resort; this border regulates the movement of tourists and locals. The islands also have an internal border that separates the outer edge of the island from the inner edge. The outer edge, which is supposed to represent the perfect landscape of the ‘tropical island,’ houses all of the tourist facilities, while the interior contains the structures dedicated to the metabolic activities of the resort. The frontline staff members and the tourists share the ‘dreamscape’ of the outer edge, whereas the maintenance workers live in the secluded space inside the island, where they are typically hidden from the sight of tourists by high walls, and their movement is usually restricted from staff designated areas to their location of work. For maintenance workers, these spaces, necessarily limited due to the small size of the coral islands, risk becoming ‘islands within islands.’ Recently, the Maldivian government has begun to promote projects and initiatives in support of territorial integration between the resorts and communities of neighboring islands. Thus, the outer limits of the resort islands are, today, more porous. Their internal borders, in contrast, remain very difficult to cross.     

旅游体验前后日常环境行为对具体地点环境行为的影响——以大学生黄山旅游体验为例

明确日常生活中与旅游情境下环境责任行为之间的关系对于推进个体环境责任行为具有重要意义。将黄山旅游体验操作化为体验经历，以同一批次黄山旅游者游前、游后的环境责任行为调查数据为基础，运用Smart PLS软件，基于最小二乘法，对游前和游后的日常环境责任行为对具体地点环境责任行为之间的影响关系进行检验。研究结果表明：①游前和游后数据均显示，日常环境责任行为不同维度均部分影响具体地点环境责任行为，但影响有限。②行为之间相似性越高，越容易产生影响。③旅游体验后的日常环境责任行为对具体地点环境责任行为的影响略大于游前两者之间的影响，旅游体验可能会增强行为之间的正向影响。     

Selling bubbles at sea: pleasurable enclosure or unwanted confinement?

ABSTRACT

The insularity of super-sized cruise ships is simultaneously part of their appeal and a problem. Seagoing tourism enclaves offer a world of fantasy, consumption, familiarity, and diversion. However, problems encountered by passengers with respect to seasickness, boredom, and a sense of entrapment are noted within a range of publications. Selling the desirable aspects of cruise-ship enclosure co-exists with attempts to address the unease, discomfort, and uncertainty associated with bounded domains. These two currents, to use a nautical metaphor, characterize – or steer – the way in which shipboard experiences are sold to passengers. The concept of place marketing can be related to the thrust of the currents. Place marketing has been widely addressed in relation to urban and rural areas but not tourism enclaves such as cruise ships. The insular cruise-ship environment – a contained, consumption-driven place – is sold to (prospective) passengers in different ways. Those who study place marketing have yet to address dissimilar, but complementary, promotional messages (or currents) that are used to sell resort-style environments. Commercial imperatives explain the actions of cruise-ship companies with respect to selling the enclosed nature of their vessels, especially to North American consumers. The way in which place marketers manage place-based images – a response to intensified intercity or inter-town competition – mirrors the careful management of the promotion of shipboard spaces, often a response to intense competition within the cruise industry and part of initiatives designed to attract first-time passengers. This study addresses a research question: How are different but congruous promotional messages deployed as part of efforts to sell shipboard spaces?