城市居民乡村旅游满意度的实证研究——以长沙市为例

本文构建了乡村旅游满意度系统模型。以抽样调查的方法取得了长沙市居民乡村旅游满意度的数据,通过均值分析比较乡村旅游各分满意度的高低,发现住宿满意度与餐饮满意度较高,而娱乐满意度与购物满意度较低;通过相关分析发现各分满意度均与总体满意度高度正相关;利用多元回归分析了各分满意度对总体满意的贡献,发现景点质量满意度对乡村旅游总体满意贡献最大,而交通满意度贡献最小;最后,利用单因素方差分析,得出满意度在不同人口特征城市居民中的差异性。在研究结论的基础上。提出了一些提高乡村旅游满意度的建议,并指出了本文研究的不足与下一步研究方向。     

中国豪华饭店员工满意度研究——基于首批白金五星级饭店创建试点单位的调查报告

本文以首批创建白金五星级试点饭店为例,抽取相关饭店员工问卷样本进行满意度分析,采用SPSS13.0统计软件对员工是否满意、满意与不满意的因素并结合个人信息进行T检验和方差分析,以期对我国豪华饭店员工满意度现状进行评析并提出相关改进建议.     

宾馆员工薪酬满意感影响因素的实证研究

作者在广东对10家宾馆进行了一次实证研究,探讨宾馆薪酬管理公平性、员工的薪酬比较结果对员工的薪酬满意感的影响。数据分析结果表明：薪酬管理公平性是影响员工的薪酬满意感的重要因素;员工的薪酬比较结果对他们的薪酬满意感有显著的影响。     

服务公平性对旅游者忠诚的作用机理研究——以武夷山观光旅游者为例

在研究了大量国内外相关文献的基础上,本文构建了服务公平性对旅游者忠诚的作用机理模型。通过对武夷山观光旅游者问卷调查获取的数据,实证了服务公平性、服务质量、感知价值、旅游者满意之间的相互关系及其对旅游者忠诚的影响。研究发现,服务公平性通过服务质量、感知价值和旅游者满意三个中介变量对旅游者忠诚产生间接影响,共有四条影响路径：（1）服务公平性—服务质量—旅游者满意—旅游者忠诚;（2）服务公平性—服务质量—感知价值—旅游者满意—旅游者忠诚;（3）服务公平性—感知价值—旅游者满意—旅游者忠诚;（4）服务公平性—旅游者满意—旅游者忠诚。同时,发现旅游者忠诚的重游倾向与口碑宣传两个维度之间存在递进关系。     

The heritage tourist: an understanding of the visitor experience at heritage attractions

This study seeks to explore the visitor experience at heritage sites pre, during and post visit. A conceptual model depicting the heritage visitor experience was proposed. A self-administered survey (n?=?195) was completed by visitors at six heritage sites across Northern Ireland. Visitor characteristics and pre-experience were analysed and results showed that heritage visitors are primarily motivated by recreation and base their visitation decision on advice from friends and family. Results from the exploratory factor analysis showed that audio and visual communication, atmospherics, on-site engagement, information and heritage preservation were the most influential factors during a visit. Post-experience results indicate that 54% of the sample was satisfied with their visit and 85% would revisit the heritage site. The final model suggests a range of factors which positively contribute to the visitor experience at heritage sites though this requires further testing.     

Visitors’ place-based evaluations of unacceptable tourism impacts in Oulanka National Park,Finland

Visitors’ assessments of the negative impact of tourism, on physical and social environment, vary based on the location where the evaluation occurs. Research that focuses on identifying visitors’ norms within outdoor recreation settings has not been able to link the geographical location with the corresponding evaluation of unacceptable levels of impact. This study combines a traditional on-site visitor survey with a Public Participation Geographic Information Systems survey to produce spatially explicit information on visitors’ acceptance of tourism impacts. Using a web-based participatory survey, visitors were asked to indicate specific locations where they felt the effects of tourism disturbed the quality of their experience in Oulanka National Park. These evaluations were analyzed at multiple scales – destination, specific zones, and sites – to promote more efficient park management. Based on visitor evaluations, we found a collection of hotspots in the park where tourism has already caused unacceptable impacts. Visitors noted that crowding and erosion disturbed their experiences, especially along highly visited trail sections, while littering was considered problematic near wilderness huts. However, participant satisfaction at these sites was not lower than elsewhere in the park. This indicates that the association between negative impacts of tourism and visitor satisfaction is not straightforward, but complex. This study encourages the collection of spatially accurate data on visitors’ assessments of the effects of tourism because it has the potential to more efficiently direct park management policies. In addition, spatial techniques provide a new means to monitor the impacts of tourism, acknowledging that visitors’ perceptions of acceptability of tourism impacts also vary within tourism destinations, such as parks.     

Vietnamese Aging and Marital Sexual Behavior in Comparative Perspective

This study examines marital sexual activity in relation to age and its significance for marital relationships in Vietnam with particular attention to older persons. Results are compared with Thailand and the US. Two regional surveys provide the first quantitative assessment of marital sex in Vietnam. As elsewhere, marital sexual activity declines with age. At older ages, substantial proportions of married Vietnamese are sexually inactive. Levels of activity among older Vietnamese and Thais are remarkably similar and substantially lower than in the US. Contrary to US studies, the frequency of sexual activity shows little relationship to marital satisfaction and harmony in Vietnam. Possible explanations for these differences are discussed in terms of biases in the data, differences in health and living arrangements, and societal, cultural and normative contexts. We speculate that a main reason underlying the differences is a lesser societal emphasis on sex in general and on the importance of sexual and physical intimacy in marital relationships in Vietnam and Thailand than in the US.     

国内游客行前信息搜索与目的地满意度评价研究——以黄山风景区为例

行前信息搜索是游客旅游决策过程的首要步骤之一,而信息则会进一步影响游客的系列消费行为及其满意度评价。本文在文献回顾的基础上,以黄山风景区为例构建了国内游客行前信息搜索测量量表和目的地游客满意度评价测量量表,并通过因子分析萃取出了上述量表的因子结构,通过独立样本T检验和事后多重比较法检验了游客行前信息搜索行为的组间差异、检验了游客对目的地满意度评价的组间差异。典型相关分析则发现,"信息搜索的媒体导向"、"深入性信息"、"信息搜索的经验与中介导向"和"保健性信息"等国内游客行前信息搜索因子与目的地游客满意度评价因子存在正相关关系,但游客对"深入性信息"、"信息搜索的媒体导向"的关注程度较为有限。基于上述检验与发现,文章提出了黄山风景区提高游客满意度的若干举措。     

江苏省城乡公共服务区域差异的调查分析

根据江苏省样本地市的城乡公共服务水平及居民满意度调查数据,通过构建指标体系及权重,构造重要性与满意度矩阵等方法,本文从基础教育,医疗卫生,社会福利,文体服务、公共设施和生态环境及公共服务等方面对江苏省城乡公共服务水平的差异进行了分析。结果表明:江苏省城乡公共服务水平的区域差异明显,苏北地区的城乡差异较大,苏中和苏南地区较小;居民对城市公共服务满意度总体好于农村;城市与农村各类公共服务水平差距显著,尤其表现在文体服务与公共服务设施上;多数地市城乡公共服务水平协调度偏低。针对分析结果,本文提出了促进江苏省城乡公共服务协调发展的政策建议。     

宾馆员工工作满意感影响因素研究——人工神经网络方法

本文采用实证的方法,通过因子分析、人工神经网络方法和逻辑回归分析,对宾馆员工工作满意感的影响因素及其影响程度进行研究。本项研究得出以下结论：（1）宾馆员工工作满意感的影响因素有8类,在这8类影响因素中,工作本身对员工工作满意感的影响最大,其后依次是主管管理风格、宾馆政策及实施、同事关系、宾馆经营、个人能力发挥、培训与晋升、工作报酬;（2）人工神经网络方法的预测正确率高于回归分析方法的预测正确率,并且前者的模型拟合优度要优于后者,这说明人工神经网络方法在分析宾馆员工工作满意感时,优于回归分析方法。