基于观众视角的我国博物馆微信营销策略研究

我国博物馆应充分运用互联网、多媒体、新媒体等技术手段,使博物馆文化成果惠及更多受众,博物馆微信营销是完成该任务的有效手段之一。我国博物馆通过微信营销策略满足观众需求具有很强的实践性。专业化程度较高、功能较完善、社会作用较明显的96家国家一级博物馆中,有65家开通了微信公众号,但目前微信公众号存在基本内容不完整,功能不完善,内容更新频率低,宣传推广力度不够等问题。今后博物馆应根据自身情况,完善公众号的基本内容与功能,加快内容更新频率来保持目标用户的关注,多途径进行微信公众号的推广,凭借微信公众平台这个低成本的沟通渠道,为观众提供更加优质的服务。     

智慧博物馆的发展路径探析

智慧博物馆是传统实体博物馆发展到一定阶段所产生的一种新的博物馆高级形态,具有主体的人本性、资源的整合性和数据的再生产性等基本特征。与数字博物馆相比,智慧博物馆的"智慧化"主要体现在数据来源的多样性、数据传输的多向性和数据交换的普遍性上。建设智慧博物馆需要警惕走入载体离心化、技术泛滥化、内容娱乐化、数据固态化和建设盲目化的误区,抓住"数据"这一核心要素,围绕数据生成、数据加工、数据运用和数据共享诸环节,科学系统地推进展开。     

Viewing obesogenic advertising in children's neighbourhoods using Google Street View

The advertising of unhealthy food and beverages forms an important component of obesogenic environments. Such marketing to children is a key health determinant because of its impact on dietary preference and food purchasing behaviour. The location of outdoor advertising is important in exploring obesogenic environments and children's neighbourhoods. The aim of this study is to explore issues involved in the use of Google Street View to examine outdoor food and beverage advertising. The implications for using Google Street View in the context of neighbourhood built environment research and grass‐roots advocacy are discussed. The study was conducted within walkable distances from 19 primary and intermediate schools in Auckland, New Zealand, where “walkable” was defined as limited by 800 m road network boundaries, which are equivalent to school buffer boundaries. Google Street View allows for centrality of data collection, coding, and storage. However, challenges exist with the method because 727 (29.4%) of a total of 2,474 outdoor advertisements that were identified were not able to be categorised because images were unclear, not in English, blocked, or at angles where detail cannot be deciphered. Specific to outdoor advertising for food and beverages, the results presented here show that children are exposed to a significantly greater number of unhealthy advertising than other advertising, P=0.001, eta‐squared statistic (0.45) indicates a large effect size. Overall, the results show promise for the use of Google Street View in the study of obesogenic environments.     

秦兵马俑和汉阳陵遗址保存环境之比较

为了探索一种适宜的遗址文物保存方式,在四季分明,气候变化较为剧烈的西北地区的文物遗址环境区,达到最大程度保护遗址文物的目的,通过对开放式的秦始皇兵马俑博物馆一号坑遗址环境的建筑结构、温度和相对湿度变化及大气颗粒物进行分析监测,并与封闭式汉阳陵博物馆外葬坑的结果进行对比研究,发现单从环境温湿度恒定、阻挡室外颗粒污染物和气态污染物的角度来讲,封闭式的汉阳陵博物馆存在明显的优势。但依然不能阻止温湿度的季节间波动和室外空气污染物渗入的威胁,同时还要预防室内污染的发生,并且出现玻璃护围内部结露,文物大面积返碱等问题,并不能很好解决文物良好保存和观展目的。所以依旧需要探索一种适宜的遗址文物保存方式,既能保持文物保存环境的温湿度的相对稳定和洁净,又能缓解全封闭玻璃护围内部结露,文物大面积返碱等问题,最大程度延长遗址文物的寿命的同时,满足观众参观的需求。本对比研究结果可为今后的设计提供参考。     

清代垦殖政策与陕北长城外的生态环境

陕北长城外地区位于蒙陕农牧交错带,属于典型的脆弱生境地带。清代中央和地方两级政府针对当地汉民承租蒙民土地从事农牧业生产这一环节,在不同时期制定了不同的垦殖政策,经历了封禁、招垦、禁垦、拓垦四个阶段,这既是清政府对陕北长城外地区逐步认识和开发的过程,同时也是该地区生态环境变化的过程。在政策—人—环境相互作用的关系过程中,制度、政策与权力的结合对区域环境变化的影响具有根本性的驱动作用。     

关于利用历史文献信息进行环境演变研究的几点看法

针对如何更好地利用我国丰富的历史文献记录,开展历史时期环境演变研究,本文提出四点看法:从地球系统科学与全球变化研究的前沿中寻找研究的主题,在诸多不确定中寻找确定性答案,构建历史文献信息共享的环境演变研究平台,培养文理兼备的复合型人才。     

历史上永定河筑堤的环境效应初探

金、元以后永定河水害急剧增多,由北京的母亲河变成了常常威胁京城安全的害河。金代以来各朝都十分重视对永定河的治理,元明清三朝更是把修筑永定河的堤防作为京畿事务中的重大问题。历史上永定河的大规模筑堤为京城减少了洪水之虞,但同时也带来了包括北京水环境在内的一系列地理环境的变化。本文追溯永定河筑堤后北京地区水环境变迁以及下游地貌改变的重要史实,阐述筑堤工程对于流域整体环境的深远影响,以期引起人们对历史上一些重大水利工程的环境效应的反思。     

展览物件意义建构的若干研究方法述评

意义建构既是展览研究的一个主题,也是研究物件意义的一种思维方法,它强调物件的意义是建构的而非给定的.在涉及意义建构主题的具体研究方法中,符号学分析强调展览是意义建构的网络;心理学分析重视观众的心理过程在意义建构中的作用;互动模式分析提出诸种要素互动过程中观众的核心作用;现象学分析突出个人生活世界的维度;认知过程分析聚焦...     

Neighbourhood food environments revisited: When food deserts meet food swamps

This study uses service area–based coverage and various count regression methods to assess neighbourhood-level healthy and unhealthy food environments, and food access associated with different socio-economic groups in Edmonton, Canada. We identify three types of vulnerable neighbourhoods according to different food environments: food deserts (i.e., neighbourhoods lack sufficient access to healthy foods); food swamps (i.e., neighbourhoods have excess access to unhealthy foods); and those with overlaps of food swamps and food deserts. We also identify neighbourhoods with superior access to healthy foods (i.e., food oases). Additionally, our results from regression analyses indicate: (1) child population is negatively associated with both healthy and unhealthy food resources; (2) good access to public transportation is associated with good coverage of all healthy food outlets and convenience stores; and (3) deprived neighbourhoods with higher percentages of minority populations have better coverage of both healthy and unhealthy foods in general. The results from this study can help the City of Edmonton identify the key neighbourhoods with high potential for local business and the hotspot neighbourhoods that require particular support. Tailored strategies are proposed to effectively and efficiently improve food environments with limited resources.     

北京城市建成环境对居民宜居满意度的影响

基于2013年宜居北京大规模问卷调查数据和北京市基础地理信息数据,探讨了北京市居民宜居满意度的空间特征,并运用多层线性模型进一步分析城市建成环境对居民宜居满意度的影响。研究发现,北京市宜居满意度总体良好,空间分布存在中心高边缘低的特征。城市建成环境对居民宜居满意度存在显著影响。其中,丰富多样的服务设施、适宜的人口密度以及便捷的公共交通能够促进居民宜居满意度提升,而单一的土地利用和邻近商业中心则会降低居民宜居满意度。除此之外,城市建成环境对宜居满意度的影响在空间上存在异质性,同时建成环境对宜居满意度的影响在不同阶层中存在差异性,人口密度和服务设施多样性对中低收入群体的宜居满意度提升明显。