顾客融入行为对旅游移动平台忠诚度的影响研究——以携程App为例

近期学术界和业界关于顾客融入的后果因素讨论不断,特别是忠诚度的讨论热度较高。旅游和酒店业也已开始通过管理顾客融入行为来增强顾客—品牌关系,但顾客融入行为的实证研究仍较少。文章在旅游移动平台情境下采用层级回归方法研究了顾客融入行为和平台忠诚度的关系。结果显示,顾客融入行为是包括消费性融入行为、贡献性融入行为和社交性融入行为的二阶构念;顾客融入行为可增强满意度和平台忠诚度,表明平台忠诚度可通过非交易行为的融入行为得到加强。其中,消费性融入行为的影响最强,其次是社交性融入行为,再次是贡献性融入行为;满意度在融入行为和平台忠诚度之间起部分中介作用。最后文章对旅游移动平台的运营和管理提出了一些建议。     

基于居民出行大数据的我国都市圈识别及其分布格局

都市圈是大城市发展到一定阶段的产物,当前都市圈空间范围界定还存在争议,本文梳理了都市圈的概念和内涵,采用手机信令出行数据识别了全国都市圈的空间分布格局。分析发现,我国大部分都市圈仍处于发育阶段,当出行率阈值为 1% 时全国识别出 27个都市圈。都市圈的分布格局与经济发展水平密切相关,经济发达地区的都市圈数量多、分布密集,如东部沿海和城市群地区。中心城市的人口和经济规模,以及圈域出行距离影响了都市圈的空间范围和圈内联系程度,圈域出行规模与中心城市人口规模呈正相关,外围城市向中心城市的出行率与中心城市经济首位度呈正相关,且符合距离衰减规律。     

Augmenting the landscape scene: students as participatory evaluators of mobile geospatial technologies

This paper provides a two-phase study to compare alternative techniques for augmenting landscape scenes on geography fieldtrips. The techniques were: a pre-prepared acetate overlay; a custom-designed mobile field guide; a locative media app on a smartphone; a virtual globe on a tablet PC; a head-mounted virtual reality display, and a geo-wand style mobile app. In one field exercise the first five techniques were compared through analysis of interviews and student video diaries, combined with direct observation. This identified a particular challenge of how to direct user attention correctly to relevant information in the field of view. To explore this issue in more detail, a second field exercise deployed “Zapp”, a bespoke geo-wand-style app capable of retrieving information about distant landscape features. This was evaluated using first-person video and spatial logging of in-field interactions. This paper reflects upon the relative merits of these approaches and highlights particular challenges of using technology to mimic a human field guide in pointing out specific aspects of the landscape scene. We also explore the role of students acting as design informants and research co-participants, which can be mutually beneficial in promoting a critical appreciation of the role of technology to support learning about the landscape.     

Less talk more drone: social research with UAVs

There is a growing body of work in geography and sociology on the impact of drones on warfare, surveillance and civil protest. This paper assesses the challenges of using drones for teaching human geography and spatial social sciences. Affordable and expensive drones are now available in the market place; however, there has been next to no reflection on how drones might impact upon the social sciences as a research tool. Yet, unmanned flying vehicles pose some profound possibilities for social and cultural inquiry and aerial data collection.     

Young people's outdoor refuges: movements and (dis)entanglements

ABSTRACT

Young people's outdoor refuges have been identified as places that provide respite from everyday pressures. Inspired by four concepts of lines, knots, meshwork and wayfaring, as defined by Tim Ingold, this paper aims to contribute with a dynamic understanding of the practices of outdoor refuging in an increasingly demanding and structured everyday life. The paper reports on photo-elicited interviews with twenty-one young people from a countryside town in Denmark. The findings suggest that outdoor refuges simultaneously serve to disentangle young people from distressing knots in their everyday lives, while fostering positive emotional and sensory entanglements with the human and non-human environment. Further, the findings highlight the significance of mobile phones in the young people's refuging practices. The findings resonate with discourses on the changing conditions for young people's spatial autonomy, and raise questions about acknowledging, protecting and promoting their opportunities for outdoor refuging.     

长三角企业经营管理人才空间分布及其地理流动网络——基于上市公司董监高团队数据分析

在全球化与知识经济时代的双重背景下，人才尤其是高端人才已然成为衡量区域创新能力与经济发展水平的重要指标，其空间分布与流动趋势开始引起学术界的关注。基于人才履历大数据，应用履历分析、社会网络分析与修正型复合指标划分方法，对长三角地区企业经营管理人才空间分布及其流动网络进行了探究。结果表明：①企业经营管理人才空间分布具有明显地域差异，主要集中于沿海沿江地区，且空间集聚态势日益强化；②企业经营管理人才流动网络结构层级显著，网络链接空间上呈“Z”型分布；人才流动整体呈现出低流动性、“一主四副”结构、集中性、均衡性、极核交互与邻域渗透、跨区域性6大特征；③结合流动方向与活跃程度划分出四种人才流动地域类型，总体呈“破碎化”特征。为合理制定城市人才政策、促进区域高质量一体化发展提供科学借鉴与参考。     

Spatial and temporal dynamics of the urban heat island effect in a small Brazilian city

This study examined the spatial and temporal patterns of the canopy layer urban heat islands (UHI_UCL) in a small city in southeastern Brazil using the local climate zone (LCZ) system. We analysed the influence of weather conditions, LCZs characteristics, and local surface relief on the UHI_UCL magnitudes. Mobile traverses were used to measure air temperatures during representative nights of wet and dry seasons. Daily maximum magnitudes were observed in compact classes (LCZs 3 and 7) under ideal weather conditions (dry, clear skies, and calm) and higher anthropogenic heat release (weekdays). Seasonal effects on LCZ thermal differences were negligible. The peripheral landscapes were warmer than the city centre in both seasons. Among the warmer areas in the city, magnitudes in compact LCZs 3 and 7 were consistently higher than in LCZ 6. In general, representative sites of the main ‘built’ LCZs in the study area exhibit similar inter-zone temperature patterns to those reported for cities of different sizes from tropical and midlatitude regions. Thermal contrasts of ΔT_{LCZ 3 − D} in the study area reveal significant evidence that small cities can have as strong heat islands as bigger cities. These findings highlight the importance of the LCZ system to identify the main controlling factors driving such thermal differences and the need to extend the application of this approach in other South American cities to yield systematic data of UHI_UCL for urban planning given the coming challenges of climate change over the region.     

ETHNIC SEGREGATION DURING PUBLIC AND NATIONAL HOLIDAYS: A STUDY USING MOBILE PHONE DATA

This paper contains an analysis of ethnic differences in activity locations during public and national holidays. Holidays relate to identity, and the celebration of holidays can be a very important part of acculturation processes and are therefore relevant to ethnic integration policies. We study the out‐of‐home nonemployment activity locations of 12,500 respondents in Estonia, using mobile phone positioning data. The results show that during holidays, ethnic segregation, measured using an index of dissimilarity, is significantly higher than it is on regular days, especially outside the capital city. The type of holiday, such as whether it is a national or international holiday, has a particular effect on people's spatial behaviour. On Estonian public holidays, Estonians are more likely to leave Tallinn than Russian speakers. There are 77 per cent more Estonians and 33 per cent more Russian speakers outside the capital than on non‐holidays. The paper depicts different temporal layers of segregation, which also indicates different integration potential in leisure spaces under various time frames.     

Engaging children to voice their sense of place through location-based story making with photo-story maps

ABSTRACT

Sense of place is neither linear nor rooted in time. One way for children to voice their sense of place is through location-based stories with plots structured in space, rather than time. Since mobile devices are already ingrained in the everyday lives of many children in the U.S., a mobile application offers a familiar medium to engage children in location-based story making. Here, we present photo-story maps, our approach to leveraging an existing story-map mobile application as a research tool to collect and analyze children’s stories about sense of place. We found that photo-story maps facilitate the organization of nonlinear location-based stories, promote an inclusive story-making process through a mobile application, support triangulation of varied digital story elements, and provide dynamic interview material. We suggest photo-story maps demonstrate the value of location-based story making and the potential of familiar mobile applications for reducing the barriers to including children in research.     

Active use of panoramic mobile mapping systems for as built surveying and heritage documentation

Mobile mapping systems (MMS) are widely used technology nowadays for spatial data collection of large scale projects like for city and highway mapping. The systems are mainly equipped with laser scanning sensors and/or imaging sensors mounted on a moving vehicle during the scene capture. Imaging sensors are normally cameras which either capture perspective or panoramic images covering the whole horizon of the vehicle. The orientation of the captured panoramic images is accurate to centimeters’ level because of the precise positioning and navigation systems equipped with these mapping systems. However, the positioning accuracy of mobile mapping systems can be degraded in city centers or urban canyons because of the satellite signal disturbances.

In this article, we discuss the following objectives: (1) the possibility to use the mobile mapping images for cultural heritage documentation and as built surveying and how accurate the mapping can be; (2) the concept of using the mobile mapping images as a tool of georeferencing the crowdsource images; and (3) the efficiency of using the multi-temporal mobile mapping images for occluded free cultural heritage facade orthophotos. The mobile mapping systems of CycloMedia with two panoramic products of Cyclorama images (12 MP) and HD Cycloramas (100 MP) are used for the experimental tests in this research article.