不同类型旅游地竞合关系研究——基于旅游者忠诚差异分析

旅游地竞合关系是旅游地理学研究的重要内容。旅游地竞合关系的实质是客源市场的竞合,它主要通过旅游者忠诚来体现。本文通过构建旅游者满意与旅游者忠诚的结构方程模型（SEM）,以观光旅游者、乡村旅游者和城市旅游者为研究对象,通过分析旅游者满意与旅游者忠诚3个维度的具体关系来考察3种类型旅游者忠诚的异同,并探讨了不同类型旅游者忠诚差异产生的原因,在此基础上归纳、总结出不同类型旅游地竞合关系及其影响因素。     

饭店员工满意度与努力度关系实证研究

目前学术界和业界普遍认为,饭店服务质量、顾客满意度和企业利润与员工的满意度直接相关。但本文通过对某饭店企业进行调查研究后发现：员工满意度与努力度并非呈正相关;依据满意度和努力度,员工可划分为4种类型：满意度努力度双高;满意度低努力度高;满意度高努力度低;满意度努力度双低;不同管理体制下员工的满意度和努力度有明显差异,其中,在实行合同制的员工中满意度和努力度双高的员工比例最高;与饭店服务质量、顾客满意度和企业利润直接相关的是员工的努力度而不是满意度。因此,建议国有饭店推行合同制管理;今后应加强员工努力度研究。以实现人力资源的高效管理。     

景观空间尺度对游客满意度的影响及情绪体验的中介作用研究

本研究构建了景观空间尺度、游客体验中的新奇感和愉悦感及游客满意度的关系模型,并进行实证检验。研究表明：①景观空间尺度中的实体要素尺度、空间场所尺度、空间序列长度与空间转换频率对游客的新奇感、愉悦感与满意度存在显著的影响;②游客的愉悦感和新奇感对游客满意度存在显著的影响;③游客的愉悦感与新奇感通过实体要素尺度、空间场所尺度、空间序列长度与空间转换频率对游客满意度具有中介作用。该文探讨景观空间尺度对游客满意度的影响,扩展了游客满意度理论,并提出面向景观空间尺度的管理对策。     

Destination attributes,satisfaction, and the cruise visitor's intent to revisit and recommend

The cruise industry has seen its revenues more than double since the year 2000. Hence, it has become even more important for planners and managers to pinpoint those destination attributes that make a difference in satisfying cruise ship passengers. This is especially crucial since the extant literature established that visitors' overall satisfaction with the destination strongly influences intent to return or recommend the destination to others. The purpose of this paper is to explore how the satisfaction of cruise visitors regarding various destination attributes may relate to their satisfaction with the destination and how this may influence declared intent of repeat visits or intent to recommend the destination to those within their social and professional networks. This study is based on the data collected for the island of Oahu in 2013 in Honolulu, Hawaii. Our analysis makes use of the logistic regression, and our results indicate that distance deters passengers from repeat visits, whereas the influence of satisfaction with the destination is positive not only for revisits, but also for word-of-mouth recommendations. Satisfaction with attributes such as transportation, safety and prices strongly influences satisfaction with the destination, whereas satisfaction with other attributes such as on-shore activities or sightseeing tours were found not to be as influential. The results delineate the factors planners and managers should focus on in their efforts to increase visitor satisfaction with a destination and thereby increase the likelihood of repeat visits and positive word of mouth.     

Destination attribute effects on rock climbing tourist satisfaction: an Asymmetric Impact-Performance Analysis

In spite of its importance as an alternative type of tourism, rock climbing has generally been considered a sport activity and investigated by the academics focusing on sports management and medical injuries. This study emphasises the growing popularity of rock climbing in the tourism industry and attempts to examine the quality perceptions of rock climbing tourists on various destination attributes, and the influence of each perception on overall satisfaction by using Asymmetric Impact-Performance Analysis. Results showed that Infrastructure and Accommodation were excitement factors, and low performing in the eyes of tourists who visited the Geyikbayiri area, Antalya to rock climb. However, these factors were the most important determinants of overall satisfaction for first-time visitors, while they were the basic necessities for repeat visitors.     

Standing in Line When Queues Are on the Decline: Services Satisfaction Following the Swedish Health Care Waiting Time Guarantee

Understanding mass public support for health systems and welfare polices is required in order to safeguard the legitimacy of democratic governance of the welfare state. If policies to meet dissatisfaction go unnoticed, the whole idea of responsive democracy is in vain. This paper focuses on the 2005 Swedish health care waiting-time guarantee, which resulted in drastically lower hospital waiting times in Västra Götaland County. Exploring questions of significant theoretical relevance in the literature about policy feedback effects, the paper investigates if the decrease in waiting times affected hospital service satisfaction and if this effect was moderated by policy proximity and visibility. Data from the West Sweden SOM survey are utilized, measuring hospital service satisfaction from 2004 to 2009. To disentangle the role of policy proximity, two indicators are used—user status and subjective health status. Furthermore, policy visibility is measured by an individual’s level of political interest. The results show that the decrease in waiting times resulted in a substantial increase in hospital service satisfaction. However, the increase was not more pronounced among groups with higher proximity and visibility. On the contrary, results indicate that the increase in hospital service satisfaction was stronger among those already in good health.     

入境游客对我国非物质文化遗产的满意度及其度量模型研究——以苏州昆曲为例

本文选取具有中国传统文化特色的苏州昆曲为研究对象,运用因子分析、回归分析等方法,研究了入境游客对我国非物质文化遗产的满意度及其度量模型。结果发现:①入境游客对我国非物质文化遗产昆曲有着很高的正面评价,集中体现在昆曲的"魅力性"、"知识/愉悦性"、"传统性"、"价值性"四个方面;②不同人口统计学特征的入境游客对我国非物质文化遗产的实地感知存在显著性的差异;③不同满意度理论模型与入境游客总体满意度的关系存在显著差异。最后为我国非物质文化遗产旅游产品的开发提出了参考建议。     

震后赴川入境旅游者满意度评价研究

本文以震后赴川入境旅游者为研究对象,采用因子重要性排序、配对样本t检验及重要性-绩效感知模型揭示了震后赴川入境旅游者的真实满意度感知。研究显示,入境游客对四川旅游经历的整体满意度较高;地震遗迹、大熊猫诸因子期望值与满意度之间的距离存在较大的差距,在排除前期望值过高的干扰后,得出大熊猫因子最终满意度较高的结论;民俗文化、历史文化、自然景观、当地人友善度为主要吸引要素;多数因子的重要性及满意度均较高,仅有城市基础设施一项因子重要性低而评价高,没有因子的重要性高而评价低。     

城市公园游憩者满意度研究——以广州为例

以广州城市公园为研究对象,探讨了城市公园满意度评价因子与整体满意度、重游意愿之间的相互关系。通过因子分析法,萃取出游憩者6个城市公园满意度评价因子-景观质量、基础设施、游憩环境、游憩项目、服务质量、便利程度。分析显示除性别、受教育程度外,在年龄、客源地、职业等人口统计学变量下,城市公园游憩者满意度评价存在显著性差异;多元回归分析验证了6个因子与整体满意度之间存在明显的正相关关系,除服务质量外的5个因子与重游意愿之间也存在明显的正相关关系。     

感知距离与游客满意度影响关系研究

游客感知的内容与形式,取决于对距离本身的感知。行为地理学认为存在着环境意象,且与实际行为之间存在着密切的联系,对于旅游点的吸引力真正起影响作用的是感知距离而不是客观距离。本研究利用2008年九寨沟问卷调查数据,采用排序Logit模型与单因素方差分析定量分析了游客感知距离与满意度的相互影响关系。研究发现:(1)感知距离对游客满意度的影响是一种正向积极的影响;(2)九寨沟游客的旅游花费对于游客的满意度是呈现正向的影响;(3)游客的满意度会显著影响到感知距离的估计,游客估计的感知距离会随着满意度的提升而减小。