服务公平性对旅游者忠诚的作用机理研究——以武夷山观光旅游者为例

在研究了大量国内外相关文献的基础上,本文构建了服务公平性对旅游者忠诚的作用机理模型。通过对武夷山观光旅游者问卷调查获取的数据,实证了服务公平性、服务质量、感知价值、旅游者满意之间的相互关系及其对旅游者忠诚的影响。研究发现,服务公平性通过服务质量、感知价值和旅游者满意三个中介变量对旅游者忠诚产生间接影响,共有四条影响路径：（1）服务公平性—服务质量—旅游者满意—旅游者忠诚;（2）服务公平性—服务质量—感知价值—旅游者满意—旅游者忠诚;（3）服务公平性—感知价值—旅游者满意—旅游者忠诚;（4）服务公平性—旅游者满意—旅游者忠诚。同时,发现旅游者忠诚的重游倾向与口碑宣传两个维度之间存在递进关系。     

求新动机、满意度对重游间隔意愿的影响——以凤凰古城旅游者为例

由于重游所带来的经济利益日益凸显,使得重游问题受到学界的广泛关注。本研究以湖南凤凰古城为案例地,采用问卷调查获得基础数据,建立结构方程模型从求新动机、满意度两个方面考究旅游者重游间隔意愿的形成机制。研究发现,在凤凰古城这样的快速发展旅游地,求新动机会直接影响旅游者的短期重游意愿,但对中期、长期重游意愿则没有显著的直接影响,同时求新动机会对满意度产生积极的影响。     

古村落旅游社区居民生活满意度及社区建设研究——以世界文化遗产皖南古村落为例

在市场需求与政府战略双重导向的推动下,古村落正日益发展成为国内重要的旅游地类型。本文以世界文化遗产皖南古村落为案例,通过对调查所得数据采用均值分析、相关分析和矩阵分析等方法,分析了古村落居民的社区生活满意度及其影响因素,提出了未来古村落旅游社区建设的重点和方向。分析结果表明：（1）住房条件、经济收入水平、学校教育、村民参与事务管理状况、社会福利和社会保障等是古村落社区建设与发展中急需改进的因素,也是未来工作中的重点建设方向;（2）村容村貌、道路交通、村内环境卫生、自然环境、基础设施、消防设施、医疗服务等是需要重点维护和完善的因素;（3）物价水平、休闲娱乐设施、就业机会、当地政府工作、公共休闲空间、文体设施等是可以逐步解决的因素;（4）与其他村民的关系处理、购物方便程度、社会治安等是需要不断维护的方面。     

城市居民乡村旅游满意度的实证研究——以长沙市为例

本文构建了乡村旅游满意度系统模型。以抽样调查的方法取得了长沙市居民乡村旅游满意度的数据,通过均值分析比较乡村旅游各分满意度的高低,发现住宿满意度与餐饮满意度较高,而娱乐满意度与购物满意度较低;通过相关分析发现各分满意度均与总体满意度高度正相关;利用多元回归分析了各分满意度对总体满意的贡献,发现景点质量满意度对乡村旅游总体满意贡献最大,而交通满意度贡献最小;最后,利用单因素方差分析,得出满意度在不同人口特征城市居民中的差异性。在研究结论的基础上。提出了一些提高乡村旅游满意度的建议,并指出了本文研究的不足与下一步研究方向。     

社区社会资本对居住满意度的影响——基于北京市中低收入社区调查的实证分析

居住满意度是居民对所居住的住房和社区宜居性的综合评价。尽管近年来,中国的城市地理学者开始关注城市重构与居住分异背景对社区邻里关系、社会互动及居民的社区满意度的影响,已有研究对社区社会资本与居住满意度之间因果机制的探讨,缺乏合理的指标构建和实证依据。本文结合城市社会学、地理学和政治学相关理论,构建了一套适合于中国城市转型背景的社区社会资本指标体系,通过对北京市九个中低收入社区的实证研究表明,社区社会资本与居住满意度有显著的正向关系,然而,尽管低收入居民对于邻里信任因素的重视大于对社区组织的信任、邻里互助和共同价值,其在社会资本的几个维度中得分最低。因此,打破社区内的分异与隔阂,建立邻里信任,应当成为社区社会资本建设中首先解决的问题。     

The heritage tourist: an understanding of the visitor experience at heritage attractions

This study seeks to explore the visitor experience at heritage sites pre, during and post visit. A conceptual model depicting the heritage visitor experience was proposed. A self-administered survey (n?=?195) was completed by visitors at six heritage sites across Northern Ireland. Visitor characteristics and pre-experience were analysed and results showed that heritage visitors are primarily motivated by recreation and base their visitation decision on advice from friends and family. Results from the exploratory factor analysis showed that audio and visual communication, atmospherics, on-site engagement, information and heritage preservation were the most influential factors during a visit. Post-experience results indicate that 54% of the sample was satisfied with their visit and 85% would revisit the heritage site. The final model suggests a range of factors which positively contribute to the visitor experience at heritage sites though this requires further testing.     

Visitors’ place-based evaluations of unacceptable tourism impacts in Oulanka National Park,Finland

Visitors’ assessments of the negative impact of tourism, on physical and social environment, vary based on the location where the evaluation occurs. Research that focuses on identifying visitors’ norms within outdoor recreation settings has not been able to link the geographical location with the corresponding evaluation of unacceptable levels of impact. This study combines a traditional on-site visitor survey with a Public Participation Geographic Information Systems survey to produce spatially explicit information on visitors’ acceptance of tourism impacts. Using a web-based participatory survey, visitors were asked to indicate specific locations where they felt the effects of tourism disturbed the quality of their experience in Oulanka National Park. These evaluations were analyzed at multiple scales – destination, specific zones, and sites – to promote more efficient park management. Based on visitor evaluations, we found a collection of hotspots in the park where tourism has already caused unacceptable impacts. Visitors noted that crowding and erosion disturbed their experiences, especially along highly visited trail sections, while littering was considered problematic near wilderness huts. However, participant satisfaction at these sites was not lower than elsewhere in the park. This indicates that the association between negative impacts of tourism and visitor satisfaction is not straightforward, but complex. This study encourages the collection of spatially accurate data on visitors’ assessments of the effects of tourism because it has the potential to more efficiently direct park management policies. In addition, spatial techniques provide a new means to monitor the impacts of tourism, acknowledging that visitors’ perceptions of acceptability of tourism impacts also vary within tourism destinations, such as parks.     

Vietnamese Aging and Marital Sexual Behavior in Comparative Perspective

This study examines marital sexual activity in relation to age and its significance for marital relationships in Vietnam with particular attention to older persons. Results are compared with Thailand and the US. Two regional surveys provide the first quantitative assessment of marital sex in Vietnam. As elsewhere, marital sexual activity declines with age. At older ages, substantial proportions of married Vietnamese are sexually inactive. Levels of activity among older Vietnamese and Thais are remarkably similar and substantially lower than in the US. Contrary to US studies, the frequency of sexual activity shows little relationship to marital satisfaction and harmony in Vietnam. Possible explanations for these differences are discussed in terms of biases in the data, differences in health and living arrangements, and societal, cultural and normative contexts. We speculate that a main reason underlying the differences is a lesser societal emphasis on sex in general and on the importance of sexual and physical intimacy in marital relationships in Vietnam and Thailand than in the US.     

国内游客行前信息搜索与目的地满意度评价研究——以黄山风景区为例

行前信息搜索是游客旅游决策过程的首要步骤之一,而信息则会进一步影响游客的系列消费行为及其满意度评价。本文在文献回顾的基础上,以黄山风景区为例构建了国内游客行前信息搜索测量量表和目的地游客满意度评价测量量表,并通过因子分析萃取出了上述量表的因子结构,通过独立样本T检验和事后多重比较法检验了游客行前信息搜索行为的组间差异、检验了游客对目的地满意度评价的组间差异。典型相关分析则发现,"信息搜索的媒体导向"、"深入性信息"、"信息搜索的经验与中介导向"和"保健性信息"等国内游客行前信息搜索因子与目的地游客满意度评价因子存在正相关关系,但游客对"深入性信息"、"信息搜索的媒体导向"的关注程度较为有限。基于上述检验与发现,文章提出了黄山风景区提高游客满意度的若干举措。     

基于主观感受的宜居北京评价变化研究

构建宜居城市主观评价指标体系,基于三次大规模抽样调查问卷,对北京市居住环境从2005年至2013年的变化进行评价,重点分析居住环境的生活方便性、安全性、自然环境舒适度、人文环境舒适度、出行便捷度、健康性六大方面在不同城区及不同人群之间评价的差异。主要得到以下结论:居民比较认可宜居北京的生活方便性,对舒适度的评价逐渐上升,对健康性的评价持续下降;主城区居民满意度高于郊区大型居住区;年轻群体、高收入高学历人群、商品房居民以及本地居民对居住环境的评价更高。