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旅游形象感知模型及其应用研究——以长三角居民对韩国旅游形象感知为例 总被引:10,自引:1,他引:9
本项研究调查了近千名长三角地区潜在游客对韩国旅游形象的感知,运用多元统计技术手段分析探讨了刺激因素、个体因素和形象感知三者之间的关系,研究表明,刺激因素(一手信源和二手信源)与个体因素(旅游动机和社会人口统计特征)差异会影响旅游形象的感知,是旅游形象的前因变量. 相似文献
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Shelley Wachsmann Richard K. Dunn John R. Hale Robert L. Hohlfelder Lawrence B. Conyers Eileen G. Ernenwein Payson Sheets Maria Luisa Pienheiro Blot Filipe Castro Dan Davis 《International Journal of Nautical Archaeology》2009,38(2):221-253
The 2002 Joint Expedition of the Institute of Nautical Archaeology and the Centro Nacional de Arqueologia Náutica e Subaquática examined Phoenician maritime involvement in Portugal, combining archaeological, geological and geophysical surveys of former coastal sites—Santa Olaia, Abul and Castro Marim—where previous excavations have uncovered Phoenician remains. Significant geomorphic evolution of bay‐head delta and estuarine settings masks the fact that Phoenician sites were situated at the head of marine embayments or on estuary margins, had easy access to the sea, and immediate access to at least one natural anchorage. All sites exhibited topographical criteria familiar from Phoenician trading‐stations and merchant outposts in the Mediterranean. © 2009 The Authors 相似文献