以形象为主导的区域旅游产品体系开发研究——以重庆市铜梁县特色旅游项目策划为例

在区域旅游产品体系的开发过程中旅游形象作为旅游目的地的识别要素,对旅游形象本身的策划研究至关重要,然而旅游形象更多的是要通过区域旅游产品体现出来,所以在旅游形象与旅游产品之间存在内在联系。本文以铜梁县旅游产品开发为例,提出旅游产品开发的关键环节有两个方面:围绕形象的旅游景区主题策划及围绕主题的特色旅游项目设计,并对以形象为主导的区域旅游产品体系开发程序和方法进行了研究,建立了相关模式。     

旅游地品牌化中的旅游形象与旅游口号

本文从旅游地品牌构建的角度对旅游形象进行探讨,得到以下认识:首先,旅游口号是定位口号和营销口号的统称,它们分别表述旅游形象中的理念形象和营销形象。其次,旅游地(品牌)形象规划可分为"确定质量方针--定位理念形象--设计营销形象"三个层次,其中质量方针诉求"内部市场"、营销形象针对"外部市场"、理念形象则是"内"与"外"之间的桥梁和纽带。再次,旅游地品牌是一个属性--利益--价值的阶梯,其中定位口号传播旅游地品牌属性,营销口号传播的则是旅游地品牌利益和价值。     

旅游目的地形象认知过程——基于扎根理论的探索性研究

在对旅游目的地形象作为系统整体进行认识的基础上,以网络游记文本为数据来源,采用扎根理论的方法探索旅游目的地形象要素的认知过程,建立旅游目的地形象要素认知过程模型,采用统计方法对旅游目的地形象要素认知过程的维度差异进行研究。结果发现,旅游目的地形象要素的认知过程包括信息获取、认知加工和要素变化等3个过程。其中,信息获取过程是旅游目的地形象要素认知过程的基础环节,包括感官体验、人际互动和信息搜寻等3种获取方式;认知加工过程是形象要素认知过程的核心环节,包括对比和聚类等2种方式;形象要素变化过程是认知过程的最后阶段,包括强化、调整和新建等3种变化方式。旅游目的地形象不同维度的形象要素认知过程中,信息获取方式和变化方式存在维度差异,认知加工方式不存在明显维度差异。     

High‐boron and High‐alumina Middle Byzantine (10th–12th Century ce) Glass Bracelets: A Western Anatolian Glass Industry

The trace element boron is present in most ancient glasses as an impurity, and high boron (≥ 300 ppm) marks raw material sources that are geologically specific and relatively uncommon. Recent analyses of Byzantine glass with high boron contents suggest that glass‐making was not limited to the traditional regions of the Levant and Egypt, and a production origin in or near western Anatolia is proposed. Glass bracelets from ?i?n al‐Tīnāt in southern Turkey give fresh evidence for the production and circulation of high‐boron glasses that closely correlates with object typology. The patterning of findspots suggests that high‐boron glass was closely connected to the Byzantine world.     

Die subjektive Objektivität der mittelalterlichen Medizin

The problem of ‘reality’ and ‘realism’ is rarely discussed in medieval medical texts, although medieval medicine is based on objectivity. There are three reasons why medieval physicians were so sure about their image of human nature: the convincing model of humoral pathology, the undoubted truth of tradition, and the suggestive similarities between worldly things and their presumed divine purpose. Thus, individual cases were only examples of the common theory of medicine and were by no means able to change it.     

Romantischer Dilettantismus — Johann Wilhelm Ritter und die Begründung der Elektrochemie

In this paper the psychological and historical problems of the german philosophy of nature at the time about 1800 are described. During this time the romantic philosopher and scientist of nature Ritter developed a new scientific branch of knowledge: the electrochemistry. Ritter represents exemplarily the type of a romantic dilettante. In this period, the problem of dilettantism got a new validity, especially by Goethe and Schiller: it was recognized as a positive power of human. In the romantic dilettantism of Ritter three aspects are shown: 1st, romantic dilettantes are intellectual flaneurs; 2nd, romantic dilettantes confront facts and general provisions, which up to this moment are supposed to be paradox, and obtain by this method a synthesis; 3rd, romantic dilettantes favour the intuitive power.     

Die Komplementarität von interner und externer Wissenschaftsgeschichte

In studies of the history of science two apparently diverging ‘ideal types’ can be distinguished. The internal analysis relies on methodology and on the philosophy of science and concentrates on the cognitive system and on the sequence of theories. The external analysis relies on sociology, the history of institutions, biographies, etc. and concentrates on the social system and on the interrelationship between science and society. Neither of the two approaches can claim to cover the whole truth and to give the only possible (causal) explanation, The cognitive content of scientific theories and the social process of bringing about and using them are by their very nature complementary.     

REPRESENTATION AND IMAGES OF PEOPLE, PLACE AND NATURE IN GRENADA'S TOURISM

ABSTRACT. The purpose of this paper is to examine the visual images occurring in Grenada's place promotion materials. Tourism has become Grenada's principal source of foreign exchange and employment generation. With the increasing popularity of eco- and nature-tourism, the island has looked to this form of specialty tourism as a way to diversify its tourism product. Tourism is a uniquely visual industry; thus semiotics, the study of signs, was chosen for this study because of its ability to analyze the representations a tourist would encounter prior to reaching a destination or prior to participating in activities at the destination that would influence his or her expectations. Emphasis was placed on the images found in promotional materials and advertisements of Grenada to determine the mythology and ideology behind them. These images fell broadly into one of three categories: people, place or nature. Each category was represented as an 'other' that may be discussed in terms of dualities such as natural–artificial, exotic-familiar, and active-passive. The study concludes that images take on the myth of something different breaking the routine of the tourist's ordinary, daily life.     

枣庄市徐楼村红铜铸镶青铜器纹饰镶铸特征

红铜铸镶青铜器是春秋时期青铜艺术的杰出代表,红铜纹饰的镶铸特征是器物铸造工艺的直接反映,但红铜镶嵌青铜器的制作技术仍有许多问题有待于研究探讨。为此,通过直接观察法和X光成像技术,分析探讨了枣庄市徐楼村红铜铸镶青铜器纹饰镶铸特征。红铜纹饰有与器身基体等壁厚型和非等壁厚型两种。与器身等壁厚红铜铸镶纹饰和器身基体有平口直接镶铸和红铜预留凹槽镶铸两种方式。与器身非等厚红铜铸镶纹饰则利用红铜纹饰在器身浇铸时形成凹槽,红铜纹饰通过与纹饰相连的红铜支钉固定在范芯或在纹饰底部加入垫片方式镶铸于器物基体中。研究成果为红铜铸镶青铜器的工艺过程研究提供材料和证据。     

旅游目的地意象研究进展与展望

本文是一篇旅游目的地意象研究综述,在回顾旅游目的地意象的内涵结构、形成过程研究的基础上,提出：旅游目的地意象时空变迁规律研究是旅游目的地意象理论发展的未来,而景观设计、创意策划和信息传播则是旅游目的地意象应用的新方向;我国学者还应重视从中国传统哲学中汲取营养,积极开展中西贯通的旅游目的地意象研究。