Tourism planning and place making: place-making or placemaking?

ABSTRACT

Tourism destination planning and marketing are fundamentally place making actions intended to shape the image and imageability of a place. Place making is an innate human behavior, ranging from the organic and unplanned actions of individuals, defined here as ‘place-making,’ to planned and intentional global theming by governments and tourism authorities, defined here as ‘placemaking.’ Place-making and placemaking are ends on a continuum of options, with most places have a mix of local and global elements. These elements also range from the tangible (base in urban design) to the intangible (peoplescapes and imaginations). The tools of place making are essentially the same for both organic place-making and planned placemaking, but the intentions and outcomes can vary enormously. Tourism development, as an economic activity, almost always has a neoliberal planned placemaking agenda. Organic place-making emerges through individual agency, which if allowed to proceed, will make its imprint even in a heavily master planned tourism landscape. An understanding of place-making and placemaking gives insight into research questions on the political economy of tourism and the roles of hosts and guest in co-producing tourism places. Examining the elements of place making in a tourism landscape can more clearly identify how different worldview perspectives have contribute over time to the making of tourism places, and thereby assist in planning for the future development of destination communities.     

The aeromobile tourist gaze: understanding tourism ‘from above’

ABSTRACT

While the impact of aeromobility on the growth of tourism and its destinations is well documented, the role of aeromobility in the process of experiencing and shaping place with specific regard to tourist destinations has received little attention from scholars. With the growth of commercial aviation and the increasingly mundane nature of the experience within mass tourism, I draw attention to the touristic experience of flying as the activity beyond its role in arriving at the destination. After a brief review of the genealogy of aeromobility and tourism, I reflect on examples of tourist aeromobility in Cape Town, South Africa in order to theorise the aeromobile tourist gaze. This paper analyses mobile testimonies from online travel reviews from airborne tourists performing helicopter ‘flips’ over Cape Town. Results highlight the need to focus on flying as tourism itself while they illustrate the role it plays in the aeromobile tourist gaze, a unique perspective and experience of the tourism destination as ‘tourism from above’ that emerges from the touristic dimensions of flight including the destination, the flying device and flight route. The findings underscore the role of flying-as-tourism. The aeromobile tourist gaze thus spectacularises the destination and disrupts the relationship between tourists and place.     

The Erasmus undergraduate exchange programme: a highly qualified success story?

Erasmus is regarded as a European success story: an example of cross-border cooperation and an opportunity for students to improve their inter-cultural skills and work capacities. This article takes an in-depth look at this success, examining recent trends in Erasmus mobility. Analysis shows that while certain countries have greater numbers of students outgoing than incoming, the converse situation is found in countries such as Portugal. To explain this imbalance, evidence is drawn from a study of Erasmus in Portugal conducted during 2016. While the popularity of the country as a destination is related to low cost of living, friendliness and educational quality, interviews with managers of the Erasmus programme reveal other factors that limit the participation of local students. This includes the low level of Erasmus scholarships for undergraduates from families affected by the economic crisis, with exchange students also increasingly viewed as tourists and consumers as well as learners.     

From folk history to empathy: contesting heritage values in Chinchero,Peru

In the small Peruvian, Quechua-speaking town of Chinchero, processes of heritagization of the Pre-Hispanic legacy encouraged by the State and supported by the tourist industry have been trying to create among the population an obligation of historical and emotional identification with their Inca ancestors. This operation has been mainly effected through the territorial transformation of the vernacular space of the Inca ruins into an archaeological site for tourism consumption. The operation has left out other histories grounded in grassroots events, like the struggle for the land against the abusive landowners that took place during colonial times. More than the distant history of the Incas, it is this kind of more recognisable and meaningful folk history what people remember the most and what largely constitutes the fabric of social memory in Chinchero. It is precisely folk history what forms the basis for local heritage values that, unlike what happens with the Inca remains, express intense affective ties with the physicality of other non-archaeological spaces. In light of these developments, the author explores how the people of Chinchero are contesting official versions of heritage and history by foregrounding the emotional power of their own heritage values.     

Rethinking architectural heritage conservation in post-disaster context

This paper aims to contribute to the understanding of architectural heritage and its conservation in a post-disaster context by taking into account the interrelationship of form and function. To do this I borrow from the work of Laurajane Smith who argues that heritage is a cultural process linked to activities of remembering and identity formation. This definition requires us to move beyond the idea that heritage is merely tangible and asks us to acknowledge the importance of uses of material culture. Thus, I argue that the relationship between form and function should be central in understanding architectural heritage. The paper examines these issues with particular reference to examples from Banda Aceh post the 2004 Tsunami Disaster and, to do this, borrows some methods from architectural anthropology. The paper argues that the traditional architectural conservation practices, including adaptive reuse, that stress the importance of building forms should be expanded. Thus, the paper offers the idea of adaptive re-form or redesign where function is privileged to the extent that material form may be altered to accommodate the resurrection of traditional uses. This is practically important in post-disaster contexts and Southeast Asian cultural contexts, where materiality is viewed as impermanent.     

Commemorative events at destination memorials – a dark (heritage) tourism context

In the past, sites and events related to war and atrocities were viewed in the wider context of heritage tourism. The term ‘dark’ was added with the aim of recognising heritage sites closely related to death and suffering. Given that commemorative events as part of dark heritage are not prevalent in heritage and tourism literature, there is a need to understand the behaviour of visitors involved in visiting these sites or attending this type of event, which presents a special challenge. Public commemorations, especially those that mark particularly disturbing occurrences, such as ‘The Great School Hour’ – an event which is presented in the artistic form of a ‘school class’ – are unique form of tourist activity that has not been thoroughly investigated previously. Thus, the aim of the study is to explore the influence of the main motivators on revisit intention and willingness to recommend for those who attended the commemorative event ‘The Great School Hour’ in Kragujevac, Serbia, with a particular focus on younger people. The results suggest that learning, emotional response and uniqueness have a significant positive effect on revisit intention, while emotional response and uniqueness have a significant positive effect on willingness to recommend.     

Chinese popular music as a musical heritage and cultural marker of the Malaysian Chinese

Chinese popular music, inspired by pre-war Shanghai music known as ‘shidai qu’ (时代曲) (songs of the era) and evolving to include Canto pop and Taiwanese Mandarin songs, has always been popular among the Chinese in Malaysia. This music is featured on radio, television, karaoke, and performed by orchestras such as the Dama Chinese Orchestra (大马) to enthusiastic reception. The songs have a broad appeal that transcends time, generation, and place. Of significance is the observation that the music has become a cultural marker and musical heritage for Chinese in Malaysia and in the region. The paper looks at factors behind this development.     

The Hopi,the katsinam,and the French courts: looking outside the law in the repatriation of Indigenous cultural heritage

Katsinam (plural of katsina) are effigies central to the religion of the Hopi people of northern Arizona in the United States. Since 2013 the Hopi have sought the return of katsinam being sold in French auction houses. The Hopi have employed a series of legal actions to stop the auctions. All such actions, however, have been consistently denied by French courts. This paper uses social science analysis to understand why the legal actions of the Hopi failed. This paper treats the case of the katsinam as a cautionary lesson in cultural heritage studies, with the goal of drawing insights that can inform other situations involving the repatriation of Indigenous cultural heritage.     

Adopting ‘things of the little’: intangible cultural heritage and experiential authenticity of place in the Jewellery Quarter,Birmingham

The paper discusses notions and experiences of authenticity of place in relation to intangible cultural heritage. Drawing on qualitative informant interviews with representatives of traditional and new businesses in the Jewellery Quarter in Birmingham (UK), it analyses authenticity of place with regard to three key dimensions: the experience of origins, the experience of continuity and the experience of potentiality and actuality. Findings suggest that intangible cultural heritage activates and facilitates experiences of authenticity, often related to people’s individual identity constructs and associated benefits or detriments. Some heritage concepts have evolved from their narrowly defined historic context and inform experiences of authenticity in the present.     

Ethics of heritage: locating the punitive state in the historical penal landscape of Taipei

Research into prison tourism and prison heritage has not taken enough time to understand how historical change has left impacts in urban contexts, which sometimes continues even after the prisons are decommissioned. This paper discusses the punitive state in the context of the historical penal landscape of Taipei through an exploration of how an historical prison was designed, built, partially demolished, preserved and redeveloped under three political regimes. It draws attention to the neglected relationships between punishment, colonial modernity and heritage. Drawing on the literature of dissonant heritage and dark tourism it argues that the way in which the government erased the heritage and evicted squatters without regard for colonial histories and large-scale, post-war migration is yet another way of writing imprisonment into the landscape and ‘othering’ the punished. Furthermore, in tracing the place memories, both within and outside of the high prison walls, it demonstrates the possibilities offered by ethics of heritage, with which we may counter the culture of punishment in the remaking of cities.